To Know how to price the product based on Retailing-wholesailing and omni channel strategy in Marketing Management

1. RETAILING AND
WHOLESAILING
PRESENTED BY
KRISHNAN
RIYAZ KHAN
SURENDAR
ARUN

3. What is Retailing?
• Activities that directly related to the sale of goods and services
to the ultimate consumer for personal and non business use.
• The term 'retail' is derived from the French word retailer which
means 'to cut a piece off or to break bulk'.
• In simple terms, it implies a first-hand transaction with the
customer.

4. Division of Retail Industry
• Organised Retailing refers to trading activities undertaken
by licensed retailers, that is, those who are registered for sales
tax, income tax, etc. These include the corporate backed
hypermarkets and retail chains, and also the privately owned
large retail businesses.
• Unorganised Retailing refers to the traditional formats of
low cost retailing, for example, the local kirana shops, owner
manned general stores, convenience stores, hand cart and
pavement vendors, etc.

8. Retail Marketing Strategy
Defining a Target Market Choosing the Retailing Mix

9. NEW DEVELOPMENTS IN RETAILING
Interactivity
• It is one of the most popular strategies in retailing.
• It is used to differentiate the retailers from the competition.
M-Commerce
• Enables consumers using wireless mobile to connect to internet and shops.
• It saves time and offers more convenience.
• Vending machines are an important venue for m-commerce.
• Airtel launched a mobile wallet service called Airtel Money. It facilitates
financial transactions through mobile phones.

11. What is Franchising?
A franchise is a continuing relationship in which a franchisor grants to a
franchisee the business rights to operate or sell a product.
Franchisor originates the trade, name, product.
Franchisee pays the franchisor for right to use its name and business
methods.

14. What is Wholesaling?
It refers to all activities involved in selling
goods and services to those who intend to resell or use
the same for producing goods or services.
Wholesaling

17. Types of
Wholesalers
A. Merchant Wholesalers
Merchant wholesalers can be
classified into
general line merchant wholesaler
who carry a general assortment of goods.
specialty line merchant
wholesaler who carry only a limited
number of lines.
B. Sales office and branches
C. Agents
manufacturer’s agents- sell only a
portion of a manufacturer’s output.
selling agents- are required to sell
the firm’s entire output.
1. Full Function
Wholesalers
2. Limited
function
wholesalers
3. Industrial
wholesalers

18. Types of
Wholesalers
Limited function wholesalers
provide only some wholesaling
functions, like order taking and
processing.
They may be classified as follows:
1. drop shippers
2. truck distributors
3. mail-order wholesalers
4. cash-and-carry wholesalers
5. cooperatives
6. rack jobbers
1. Full Function
Wholesalers
2. Limited
function
wholesalers
3. Industrial
wholesalers

19. Types of
Wholesalers
1. Those also serving the retailers:
a. sales branches
b. brokers
c. manufacturer’s agents
d. combination houses
2. Industrial distributors serving only
the industrial market:
a. general line wholesalers-
carry complete assortment of goods in a
single line.
b. specialty line wholesalers- carry
only limited range of products in a given
line
1. Full Function
Wholesalers
2. Limited
function
wholesalers
3. Industrial
wholesalers

21. OMNI CHANNEL STRATEGY
Omni channel is defined as a multichannel sales approach that provides
the customer with an integrated shopping experience.

22. Company with inspiring Omni channel experience
Starbucks
A quick look at the Starbucks
reward app will reveal why many consider it
one of the top omni channel experiences out
there.
First, you get a free rewards card
that you can use whenever you make a
purchase. But unlike traditional customer
loyalty programs, Starbucks has made it
possible to check and reload your card via
phone, website, in-store, or on the app.
Standing in line to get a coffee
and realize your don’t have enough on your
balance? Reload it and the cashier will know
it’s been updated by the time you swipe your
card.