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Lessons learned from SNS games at PopCap

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  • + guest1951a8 Joan Edens 4 months ago
    Nice. Biggest thing that hit me was... look for a monthly billing experiment soon...
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Lessons learned from SNS games at PopCap - Presentation Transcript

  1. Lessons from social gaming
    James Gwertzman
    Vice President, Asia/Pacific
    Twitter: “gwertz”
  2. PopCap was late
  3. Bejeweled Blitz
    First social product
    6 weeks development
    Launched Jan 2009
    Based on our most popular brand
  4. First 30 days
    Monthly Active Unique users
    (MAU)
  5. First 60 days
    Monthly Active Unique users
    (MAU)
  6. First 140 days
    Monthly Active Unique users
    (MAU)
  7. Top Facebook Games (today)
    Monthly Active Uniques (MAU)
  9. Understanding viral growth
    Invite page conversion: 51%
    Invite page conversion: 49%
  10. Continuous updating
  11. Continuous updating
  12. Continuous updating
  13. Continuous updating
  14. Continuous updating
  15. Dealing with unstable platform
  16. Designing a “social” game
    Social games emphasize relationships
    Lots of interaction with other users
    Interaction is integral to the gameplay
    Blitz started with just high-score posting
    Added more “social” features over time
    “team score” for prize competition
    Trash talking & showing off
  17. Cheating
    Cheating against your friends is generally no fun and is self-policing…
    Not so cheating against the world… These players are playing a very different game
  18. Cheating
    It’s very hard to protect against determined hackers… so design to minimize the impact
  19. 3 Predictions
  20. Social interaction w/ all games
    Xbox Live and Facebook Connect
    iPhone game and Facebook Connect
  21. Social network billing
    VS
  22. More deals in Chinese SNS space
  23. Questions?

+ gwertzmangwertzman, 4 months ago

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