Listserv to LinkedIn - April 25

Listserv to LinkedIn April 25, 2012 Gretchen EdwardsAssistant Director of Digital Engagement Kellyn Springer Young Alumni Programs Coordinator

Welcome•  Thank you for being here today!•  A little housekeeping: •  We are recording today’s webinar •  The slides and recording will be posted online for viewing afterward

Your facilitatorsGretchen Edwards promotes alumni advocacy andengagement through web based media and electronic tools asthe alumni office’s assistant director of digital engagement. Shebegan her work at Wake Forest sponsored by Cisco, where sheliaised between the company and the institution to foster theadoption and assess the effectiveness of collaborativetechnologies within the University community. She graduatedfrom Wake Forest in 2010 with a BA in History, and minors inJournalism and Global Trade & Commerce.Kellyn Springer recruits and supports young alumni volunteersas the alumni office’s young alumni programs coordinator. Shedevelops and manages targeted programming that providesprofessional development, service, and networkingopportunities for alumni. Prior to this role, she served as theWake Forest Fellow in the Alumni Office. Kellyn graduated fromWake Forest in 2010 with a BS in Political Science.

How to ask questions Chat box Type here

Reasons for the TransitionWhy is LinkedIn a better alternative to the Listserv? 1. Networking potential •  Over 70% of jobs are found through connections •  Access to over 20,000 Wake Foresters 2. The same services….and more •  E-mail digests, posting jobs, searching tools, finding contacts 3. The changing landscape of social media, networking, and hiring

Learning objective After attending this session, you willknow how to make the transition from the Listserv to LinkedIn.

First, register for LinkedIn!

Skills you will learnTo learn how to make the transition from the Listserv toLinkedIn, you need to know:1.  How to improve your profile2.  How to make the best impression on LinkedIn3.  How to use groups4.  How to search for and apply to jobs

1. How to improve your profile1. To improve your profile you need to know:A.  How to write a good summaryB.  How to clearly describe your skillsC.  How to fill out each section with polished content

1. How to improve your profile1.  To improve your profile you need to know:A.  How to write a good summary i. Clearly describe your top 3 – 5 skills

1. How to improve your profile1.  To improve your profile you need to know:A.  How to write a good summary ii. Add specialties to your summary

1. How to improve your profile1.  To improve your profile you need to know:B. How to clearly describe your skills i. Keep sentences concise and powerful; about 15 – 20 words long. Use bullet points.

1. How to improve your profile1.  To improve your profile you need to know:B. How to clearly describe your skills ii. Take advantage of the “skills section” to highlight your key skills You are limitedto 50 skills – this does not mean you must list 50.

1. How to improve your profile1. To improve your profile you need to know:C. How to fill out each section with polished content i. Explain and add details about your current roles, achievements, leadership and projects. Use active verbs and specific information whenever possible.

1. How to improve your profile1. To improve your profile you need to know:C. How to fill out each section with polished content ii. Arrange sections in order of importance to you

2. How to make the best impression on LinkedIn2. To make the best impression on LinkedIn you need to know:A. How to make your profile aesthetically pleasingB. How to reach out professionally to potential contacts

2. How to make the best impression on LinkedIn2. To make the best impression on LinkedIn you need to know:A. How to make your profile aesthetically pleasing i. Customize your public URL to your real name This will be displayed on your profile…

2. How to make the best impression on LinkedIn2. To make the best impression on LinkedIn you need to know:A. How to make your profile aesthetically pleasing ii. Customize your public URL to your real name …and makes it easyfor others to find you; you could even list this link on a business card

2. How to make the best impression on LinkedIn2. To make the best impression on LinkedIn you need to know:B.  How to reach out professionally to potential contacts i. Send a short, professional message •  Keep introduction short – your information is on your profile! •  Explain how you found their name •  Express why you are interested in connecting •  Do not ask for a job

2. How to make the best impression on LinkedIn2. To make the best impression on LinkedIn you need to know:B. How to reach out professionally to potential contacts ii. Consider asking for an introduction request

3. How to use groups3. To use groups you need to know:A.  How to join appropriate groupsB.  How to search within a group to find potential connectionsC.  How to connect with those in the groupD.  How to connect with fellow Wake Foresters!

3. How to use groups3. To use groups you need to know:A. How to join appropriate groups i. Find professional or industry-related associations

3. How to use groups3. To use groups you need to know:B.  How to search within a group to find potential connections i. Use advanced search

3. How to use groups3. To use groups you need to know:C.  How to connect with those in the group i. You are able to send messages to group members even if you are not connected to them

3. How to use groups3. To use groups you need to know:D. How to connect with fellow Wake Foresters! i. Join some of the many groups available

4. How to search for and apply to jobs.4. To search for and apply to jobs you need to know:A.  Where jobs will be postedB.  How to narrow your job searchC.  How to create an e-mail digestD.  How to navigate a job listingE.  How to build rapport within a company

4. How to search for and apply to jobs.4. To search for and apply to jobs you need to know: A. Where Jobs will be posted Jobs will be posted in the “Jobs” tab of the Wake Forest Alumni group.

4. How to search for and apply to jobs.4.To search for and apply to jobs you need to know: B. How to narrow your job search i. Narrow your job search by using the toolbar in the left margin

4. How to search for and apply to jobs.4. To search for and apply to jobs you need to know: B. How to narrow your job search ii. Create a jobs news feed …And create your filter! Click on this…

4. How to search for and apply to jobs.4. To search for and apply to jobs you need to know: C. How to create an email digest

4. How to search for and apply to jobs.4. To search for and apply to jobs you need to know: D. How to navigate the job listing

4. How to search for, apply to, and promote jobs.4. To search for and apply to jobs you need to know: E. How to build rapport within the company i. Follow the Company

4. How to search for, apply to, and promote jobs.4. To search for and apply to jobs you need to know: E. How to build rapport within the company ii. Find a connection on the company page or on the job description. Then send a message.

ReviewWe’ve discussed:1.  How to improve your profile2.  How to make the best impression on LinkedIn3.  How to use groups4.  How to search for and apply to jobs You’re ready to make the transition from the Listserv to LinkedIn!

Please chat in your questions Chat box Type here

ContactWe look forward to hearing from you! on LinkedIn on LinkedIn

Listserv to LinkedIn - April 25

by Gretchen Edwards on Apr 25, 2012

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