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This is a partner document for the linkein getting started presentation. It is a step by step account on how to get up and running for a newcomer. Feel to share this with a friend.

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  1. 1. THE PPN FORUM Getting Started With LinkedIn! What is Linkedin? Linked in is a very popular “social networking” site primarily for business professional networking. It gives you the ability to have a presence on the web. You can have your own personal interactive web site without being an IT expert. Why getting “LinkedIn” is a good idea The PPN class has taught you about the importance of networking. We have all learned to “work the room” at job fairs and even to invade your target organization’s regular happy hours. When you return from these adventures, you will want to have a way to stay in touch with your new contacts. A business card stored in your portfolio will not go nearly as far as firming up that new business acquaintance on LinkedIn. Once you have established each other as connected, that relationship will not be forgotten. You can interrelate what happens in the real world with the virtual world. A Few LinkedIn Quick Facts: • Launched in December 2002 • about half of of their members are outside the U.S. • Two years ago they had about 8 million members • LinkedIn now has over 36 million members in over 200 countries and territories around the world. • A new member joins LinkedIn approximately every second • LinkedIn's CEO is founder Reid Hoffman. Hoffman, previously an executive vice president of PayPal, also is Chairman of the Board. • Users over 45 now account for a whopping 31 percent of LinkedIn’s user base. • The web site URL is What are somethings you can do with Linkedin • Create a profile page so you can “be found” • Find jobs, people and business connections • Create a network of connections (contacts) o Direct connections (people you know and trust) o Second degree connections (your direct contacts connections) o Third degree connections (connections of your second degree connections) • Give Recommendations / Get recommendations • Join alumni, industry, or professional groups By Richard Goldman / / Page 1 of 6
  2. 2. THE PPN FORUM Getting Started With LinkedIn! • Use LinkedIn answers • Read about what your connections are doing • Send messages to and receive messages from your connections Steps to getting yourself set up in LinkedIn Initial set up 1) Go to your browser and visit 2) You will be presented with three text boxes. Fill in First Name, Last Name and the email address you plan to use as a basis for signing on and communicating with LinkedIn. 3) A new page will come up. You will need to supply a password (don’t forget what you put), Country, postal code, Employee status, Title (if employed), and industry. 4) Click the JOIN Link 5) You will see a page with options with default already chosen for you. Be sure to check “look for a job” since that one is not checked by default and accept those settings*. 6) You will get a message telling you that your settings have been saved. On the same page it will tell you to confirm your email address. 7) Login to your email environment and look for an email from LinkedIn. 8) There will be a paragraph to read. However all you really need to do is click on the link that says “Click Here”. 9) This will take you to a page with a confirm button. Take a deep breath and then click that button. You are officially “LinkedIn You are set up! Now what? 1) Login: After you confirmed in the last page, you are prompted to login using your email address and the password that you gave in step 3 above. 2) Build your profile: The details of how to do each one of these exceed the scope of today’s time constraints. However, these are very self-directed. It is probably better to just know “what” to do here. a. Make sure you have clicked on profile located on the left side of the screen b. You will see a Profile Completion Tips area on the right side of the screen c. Add another position (where you put your work experience) DEMO d. Add your education (where and when did you go to school) DEMO By Richard Goldman / / Page 2 of 6
  3. 3. THE PPN FORUM Getting Started With LinkedIn! e. Add a picture (make sure it is a professional one) f. Add your Summary (this goes at the top to help people to know who you are) DEMO g. Add your specialties (maybe some keyword stuff or just deep dive on exp.) DEMO h. Ask for a recommendation. By Richard Goldman / / Page 3 of 6
  4. 4. THE PPN FORUM Getting Started With LinkedIn! 3) Add contacts: This is where you start to build your contacts. a. This is not like Facebook. You might not want every connection possible. You probably want appropriate connections that you trust. b. In the upper right hand corner, type in the name of a professional person you think might be on LinkedIn. c. You will be surprised at how many people are out there with the same name. d. Use the fields that say, “modify your search” on the right side to filter down or drill down to the person you are looking for. e. Click on the person you think you have successfully found. f. On the upper right section of the screen click on Add John (the first name of the person) to your network g. You will be prompted to define the relationship and how they know you. Depending on how they answer you maybe required to add further information (example, if they are a friend you need to know their email address) h. A message will be sent to the contact both through LinkedIn and via their email letting you know that you are reaching out to them. 4) Give a recommendation a. Click on your contacts on the right side of the screen. b. Click on the name of the contact who you would like to recommend c. Their profile will come up. There will be a section towards the bottom that contains any recommendations for that person. Click on Write a recommendation for (name) d. You will be prompted for how you know them. e. Follow the instructions on your relationship and how you know them. Then click SEND. f. They will receive the text of the recommendation and will have the option to accept it and make it active on their site. LinkedIn will also suggest that they return the favor. 5) Get a recommendations a. Click on on Recomendations found under the Profile section in the left navigation area of the home page. b. Click on the Request Recomendations tab at the top of the Recomendations page. c. Choose from the drop down of job and education items you have listed on your profile. If you want to be recommended for something that is not on your profile, you can add the job or school from this area too. d. Click on the address book icon to decide who you'll ask for the Recommendation. By Richard Goldman / / Page 4 of 6
  5. 5. THE PPN FORUM Getting Started With LinkedIn! e. Select the names of those you want the request to be sent to and click Finished (This will take you back to the Recomendations page). f. Create your message for the recommendation request or use the message provided. g. Click on the Send button. 6) Join a group – the specific group’s manager determines the membership of the group. You must be approved by the group's manager in order to join the group. You may find a group to join by searching in the Groups Directory or clicking on a group logo seen on another member's profile. To search the Groups Directory: a. Click on User Groups or Groups found on the left navigation bar on the home page. b. Select the Groups Directory tab. c. Find Search Groups box on right hand side of the page. d. Type in the group name or a keyword and/or choose a group Category from the drop down window. e. Click on Search. 7) Communications a. There is a link on the left side of the screen called inbox. This opens to an email like messaging center. The following options exist: i. Compose a message (if you want to send to a connection) ii. Received – message you have been sent iii. Sent – a record of what you have sent along with notifications from various activities iv. Archived – Where you put and can view messages when you are done with them 8) Anything else? There are many cool possibilities you are going to want to explore that are beyond the scope of today’s presentation. They include: a. See what all of your connections are up to b. Look for jobs, Post jobs (it’s cool when they can see your recommendations) c. Use the answers feature to find out about a question at work d. Find new prospective employees e. Create your own group f. Research companies About The Presenter By Richard Goldman / / Page 5 of 6
  6. 6. THE PPN FORUM Getting Started With LinkedIn! Richard Goldman is a PPNer just like you. He has been in IT for over 20 years, with a focus in data for the last 13 years. He specializes in data warehousing, business intelligence, and management of data professionals. Richard has a Master’s Degree in Management Information Systems and has managed as many as 12 full time data professionals. He is currently in job transition and looking for a great new opportunity just like many of the folks at today’s forum. Richard can be reached by email at By Richard Goldman / / Page 6 of 6