How to use linkedin to get a great job: Tutorial i
Tutorial:How To Use LinkedinTo Get A Great Job: For students: Tutorial I Produced: Ann-Marie Childs Social Media Director, Active Space Australia http://www.linkedin.com/in/annmariechilds Contact me: email@example.com
TutorialsIn these tutorials you will find outhow to use groups to optimiseyour LI profile so recruiters will findyou AND like what they find!1. How to Find Groups to Join2. How to Join Groups3. How to Participate in Groups4. How to Help Recruiters Find You 2
But First lets look at why you need to get a profile on Linkedin!Introduction: 1. LinkedIn is the largest professional social media network in the world. a) It is growing at the rate of 2 new members every second (or 7000 new members an hour!!!)1. Professionalsocial medianetwork b) It is used by professional who2. Sourcing tool for typically populate their profilesrecruiters with resume-like details such as:3. Facilitator of their career history to date; theirprofessional dialogue4. Job board for educational history; awards; andmiddle to senior recommendations from others.managers c) Members share their details according to their own preferences and can determine how public their profile is eg who views their profile, whether Google can display it in search results and how much of their profile can be seen.
Introduction INTRODUCTION Introduction: 2. Recruiters are big users of LinkedIn a) In fact, LinkedIn• 1. Professional has developed social media products that it network sells to• 2. Sourcing tool corporate for recruiters recruiters to help them find• 3. Facilitator of talent on professional LinkedIn. dialogue• 4. Job board for middle to senior managers a) Many professional recruiting agents also are enthusiastic LinkedIn users. Recruiters face fierce competition to be the first to place talent into advertised roles and LinkedIn can provide an immediate list of worthy talent for the recruiter who knows how to use it. 4
INTRODUCTION Introduction: 3. LinkedIn has developed two highly successful ways to facilitate interaction between• 1. Professional professional members: social media network a) It provides a way for members to connect• 2. Sourcing tool This means that when a LinkedIn member finds someone for recruiters they would like to engage with, they can request a• 3. Facilitator of connection. If accepted, they can then communicate through professional email. dialogue• 4. Job board for middle to senior managers b) It allows members to set up professional groups so that members with like interests can come together to share and discuss issues mutual interest. 5
INTRODUCTION Introduction: 4. LinkedIn also has a job board.• 1. Professional social media network• 2. Sourcing tool for recruiters• 3. Facilitator of professional dialogue• 4. Job board for middle to senior managers This means that jobs can be advertised by Companies on LinkedIn much the way they are on Seek. However, most of the jobs advertised on LinkedIn at present are for middle to senior level management. 6
Tutorial 1: How to Find LinkedIn Groups to Join (Principles)In this tutorial you will learn how to find job-promoting groups on LinkedInBut first you need to understand 3 Important facts about LinkedIn Groups:1. LinkedIn allows people to set up groups so that professionals in the same industry/ company/ professional association or with similar interests can:2. There are thousands of Groups on LinkedIn that have members ranging from as few as 1 to more than 50,0003. LinkedIn groups can limit membership (by country, company or association for example) or be open to all comers. This means that membership of a group offers LinkedIn users an opportunity to be at the forefront of change and the first to be aware of evolving opportunities in their field, as well as geting fast answers to job-related problems! 7
Tutorial 1: How to Find LinkedIn Groups to Join (Principles)There are three criteria for joining a group:1) Does the group looks like it will deliver professional / industry-relevantinformation that will help you to keep up with a) new technology, b) changinglegislation and c) industry and career-related opportunities? A group needs tohave >200 members to be useful in this way.NB: Australian-based groups would be most useful for b) and c). Note that localgroups are generally much smaller than international or US based groups. 8
Tutorial 1: How to Find LinkedIn Groups to Join (Principles)2) Will the group help you to find outwhat a viable career path in your fieldlooks like– ie how other people like youhave built their careers? (typically willneed to be an Australian based group)3) Will the group help you to getinformed about new jobopportunities (typically willneed to be an Australian basedgroup) 9
Tutorial 1: How to Find LinkedIn Groups to Join (Walk Through)You will need the following materials:a) Completed LinkedIn account including a photo, education summary and some work experience if you have any. You should also outline your areas of professional interests.a) A computerb) “Notepad” to write or copy- and- paste names and links for groups you have short-listed for joining. 10
Tutorial 1: How to Find LinkedIn Groups to Join (Walk Through)1. Login to your LinkedIn profile – you will land on your LinkedIn account page, which looks like:2. Click on the “search” drop down box3. Select “Groups”4. Type in the keywords phrase “multi media” (with quotes). We begin with this keyword as it is a good general keyword phrase that will generate a list of groups potentially relevant for any student taking the interactive digital media diploma. NB: We will use two keyword phrases for this tutorial: “multi media” and “gaming” and also look at how to set up a job-relevant keyword list at the end of the lesson.5. Hit enter! 11
Tutorial 1: How to Find LinkedIn Groups to Join (Walk Through) LinkedIn delivers over 160 results for this keyword phrase, showing 10 on the first page6. Now refine the search results by adjusting details of the “search group” on the left of the results: (1) “all categories” has a drop-down list of group types – select “professional groups” (2) “Choose” provides a drop-down list of language options – choose “English” (You will end up with 59 results) 12
Tutorial 1: How to Find LinkedIn Groups to Join (Walk Through)7. Click on the 1st group (Animation and Film Jobs) for more details. (Looking down the first ten results, you will see that the first group is the only one potentially relevant to our search for groups that will help us get a job.)8. Make an assessment about whether this group satisfies any of the selection criteria. As this group seems to be for a wide variety of professionals that work in the digital media sector, it is probably worth joining 13
Tutorial 1: How to Find LinkedIn Groups to Join (Walk Through)9. Copy the name and link and paste to “notepad” This will be the first group on your list of possible groups to join. Using the search term “multimedia” also generates a great list of potentially NB: valuable groups, including: 3D Modelers and Designers; Instructional Design Professional Group; 3D Animation, VFX, Graphics & 3D Game Art.10. Repeat the above 9 steps using the keywords - “gaming” and “gaming Australia”. TIP: Using Google “advance” can get better results. For example, type „"games" site:.au.linkedin.com/groups‟ in the Google search bar, Select 3 groups to add to your list (not necessarily those shown in the images).
Tutorial 1: How to Find LinkedIn Groups to Join (Walk Through)Final TIP: Use relevant Keywords to search for groups• Finding the best groups to join initially will depend on the relevance of the keywords used to search for groups.• Although broad keywords like “multi media” can help you to find useful groups, you need to consider what industry you are hoping to be employed in for more targeted group results. (Find out more about “relevant keywords” on slide 30)• The Google keyword tool can help you find popular keywords. 11. Keep adding to your list of potential groups to join till you have worked through your list of keywords (aim for around 10 as that is the maximum number of outstanding requests to join 15 groups, that LinkedIn will allow).
Call to ActionIf you: Are not confident you can set up your profile so that it looks professional and will get noticed by and impress recruiters, OR. You don’t have the time to set up, let alone optimise your profile, then:GET a professional to do it for you: contact me at: firstname.lastname@example.org for details. (then all you will have to do is send your resume!) NB: TUTORIAL 2 is on the next video. 16