1. GMIC Keynote 2012

2. Phil Larsen
• CMO at Halfbrick
• In charge of marketing, PR, advertising
• Brand expansion and strategy
• Works across all projects with different
development teams

3. Cool guys
• Shainiel Deo, CEO
• Rinal Deo, CFO
• Daniel John, Distribution Manager

4. History
• Founded in 2001
• Worked on contract projects, DS, PSP, GBA
• Began transitioning to take advantage of
digital distribution platforms
• Established as leader in casual, independent
platform markets
• Created original App Store content

5. Original IP

7. Inside the studio
• Big family – 60 members of the team
• 5 internal teams working on individual
projects
• Flat, creative structure with unique
management team – MOA
• Enjoy quality work/life balance
• Brisbane, Sydney and Valencia studio

10. Multi-talented

11. Success
• #2 Paid app of all time on iOS
• 200 MILLION downloads
• Top 10 game in over 80 countries

12. Strengths
• Theme resonates with China market
• Fruit culture
• Simple gameplay
• Easily ported
• Multiple modes
• No language barriers

13. Future plans
• Fruit for every phone
• Widespread platform and device reach
• Multimedia and web content
• Partner with market leading consumer brands
• Build premium licensing deals in China
• Biggest update in May – Global
Announcement next week

18. Overview
• Halfbrick’s newest hit IP
• Action arcade – fly experimental jetpacks!
• Luke Muscat, Adam Wood, Sierra Asher
• Barry Steakfries – rising franchise
• Free with IAP
• Available iOS, Android launch June 2012

20. Success
• Over 25million downloads
• 500 billion coins purchased
• Our players have taken a joyride to the Sun
and back – TWICE

21. Goals
• Bring Jetpack Joyride to success in China
• Increase distribution
• Build the story of Barry
• Make game accessible for whole family
• Full gameplay and licensing support
• Showcase at GMIC!

22. Thanks from Halfbrick!
Moving Forward
• New IP for 2012 – games are the future!
• Expanding Fruit Ninja and Barry Steakfries
franchises
• Partner with key groups all over the world to
maximize distribution and revenue
• Establish as #1 mobile developer in the world
with multi-channel approach and focus on our
fans

23. Thanks from Halfbrick!
See you online!