GMIC 2012 - Mc Cann Health Case Study, 移动健康

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GMIC 2012 - Mc Cann Health Case Study, 移动健康

  1. 1. MHEALTH PANEL―Lost output from five conditions (cancer,cardiovascular disease, chronic respiratorydiseases, diabetes and mental health) overthe period 2011-2030 is estimated at nearlyUS$ 47 trillion‖ Source: World Economic Forum: the global economic burden of NCD’s McCann Worldgroup 1
  2. 2. MHEALTH PANEL - GLOBAL ECONOMIC RISK LANDSCAPEWORLD ECONOMIC FORUM REPORT 2010 McCann Worldgroup 2
  3. 3. MHEALTH PANEL - THE ECONOMIC IMPACT OF NCD’S―In China, reducing cardiovascular mortality by 1 percentper year over a 30-year period (2010–2040) could generate aneconomic value equivalent to 68 percent of the country’s realGDP in 2010—more than US$10.7 trillion at purchasing powerparity‖―A recent study illustrated the economic impact of NCDs inIndia by estimating that if NCDs were ―eliminated‖, thecountry’s 2004 GDP would have been 4 to 10 percentgreater.‖ Source: World Economic Forum: the global economic burden of NCD’s McCann Worldgroup 3
  4. 4. MHEALTH PANEL - MAKING IT HAPPENMobile is the platform that can enable moreefficient healthcare provisioning on anindividual level but also a macro level.To make this happen we needto create an ecosystem where both mobileand healthcare stakeholders work together McCann Worldgroup 4

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