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Gijsbregt Brouwer
Gijsbregt Brouwer

The world of sports is rapidly changing through the broader use of mobile & location based applications. This is how.

BusinessTechnologySports
1 of 22
Sport 2.0 Sports in a 2.0 world
About me Gijsbregt Brouwer www.brightguys.nl www.linkedin.com/in/gijsbregt www.marketingfacts.nl/pages/bloggers/#Gijsbregt%20Brouwer
About today ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sport = experience ,[object Object],[object Object],[object Object],[object Object],[object Object]
Experience Economy ,[object Object],[object Object],[object Object],[object Object]
Experience Economy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Experience revolution ,[object Object],[object Object],[object Object],[object Object],[object Object]
Improving the experience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Improving the experience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Bring in the brands ,[object Object],[object Object],[object Object],[object Object],[object Object]
Experience brands ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sport as 1.0 brand Sponsor and/or media Sponsee Association Means Agreement
Sport as a 2.0 brand Sponsor and/or media Sponsee consumer fan platform ,[object Object],[object Object],[object Object]
Bring in the brands ,[object Object],[object Object],[object Object],[object Object],[object Object]
The future is now: iPhone ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The future is now: Nikeplus
The future is now: Castrol Index
The future is now: running 2.0
Bring in the brands ,[object Object],[object Object],[object Object],[object Object],[object Object]
Discussion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
About me Gijsbregt Brouwer www.brightguys.nl www.linkedin.com/in/gijsbregt www.marketingfacts.nl/pages/bloggers/#Gijsbregt%20Brouwer
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Sports & mobile

  • 1. Sport 2.0 Sports in a 2.0 world
  • 2. About me Gijsbregt Brouwer www.brightguys.nl www.linkedin.com/in/gijsbregt www.marketingfacts.nl/pages/bloggers/#Gijsbregt%20Brouwer
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  • 12. Sport as 1.0 brand Sponsor and/or media Sponsee Association Means Agreement
  • 13.
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  • 16. The future is now: Nikeplus
  • 17. The future is now: Castrol Index
  • 18. The future is now: running 2.0
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  • 21. About me Gijsbregt Brouwer www.brightguys.nl www.linkedin.com/in/gijsbregt www.marketingfacts.nl/pages/bloggers/#Gijsbregt%20Brouwer