Almost every media company now gets more than 50% of its traffic from mobile users. This presentation reviews the latest in news-driven mobile applications and websites.

1. The Future is Now: Digital and
Mobile Journalism
Glenna DeRoy
CommonBond / CBS Local / USA TODAY
@ghderoy

2. 50% + … of traffic to news (and other!)
websites is from mobile phones or tablets
70-80% + … of traffic from Facebook and
Twitter is from mobile phones or tablets

3. http://www.flurry.com/blog/flurry-insights/shopping-productivity-and-messaging-give-mobile-another-stunning-growth-year

4. Emily Bell, November 2014:
“We have reached a point of transition where news spaces are
no longer owned by newsmakers. The fourth estate… has
slipped suddenly and conclusively into a world where it no
longer owns the means of production, or controls the routes to
distribution.”
http://reutersinstitute.politics.ox.ac.uk/news/silicon-valley-and-journalism-make-or-break

5. http://www.journalism.org/2014/03/26/8-key-takeaways-about-social-media-and-news/

6. Facebook’s CEO, March 2013:
“We want to give everyone in the world the best personalized
newspaper in the world.”
http://www.businessinsider.com/facebook-is-making-the-worlds-best-personalized-newspaper-2013-3

7. The Mobile News Spectrum
● Mobile web
● Web-like apps
● Mobile-specific editorial teams
● Atomization of news
● Distributed news

14. Cory Bergman, November 2014:
Front doors are where loyalties and habits are formed. … It’s
where users are most likely to connect with others and
personalize their experiences, generating data that forms the
core of mobile monetization. Mobile apps are also becoming a
personal content hub, controlling wearables, TV apps and in-
car experiences — in other words, future audience growth.
http://mobilemediamemo.com/mobile-front-doors/

15. In conclusion …
1) There are A LOT of jobs in mobile
1) Decisions on where / how to compete are
made with the business in mind
o Product development
o User experience
o Audience development
o Research and financial analysis

16. Questions?
Contact Info:
Glenna DeRoy / @ghderoy
Presentation:
Resource:
http://mobilemediamemo.com/