AmbITion: The New Wolsey
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AmbITion: The New Wolsey



AmbITion Final Event: The New Wolsey.

AmbITion Final Event: The New Wolsey.

A presentation on the digital progress of the New Wolsey Theatre Ipswitch through the AmbITion project.



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    AmbITion: The New Wolsey AmbITion: The New Wolsey Presentation Transcript

    • NWT Amb : IT : ion presentation Manchester ’09 Stephen Freeman & David Leek
    • The New Wolsey Theatre
      • Producing and receiving house in Ipswich, Suffolk
      • 400 seat main house
      • 100 seat studio
      • NWT produces Pulse Fringe Festival
      • Tours and collaborates nationally
    • The New Wolsey Theatre - Where we were
      • Venue management system consisted of an Excel spreadsheet
      • Standalone Box Office using out dated technology.
      • Canon camcorder used rarely to generate content
      • Website built in 2001. 2006 online ticket sales at 8%. Currently 16%.
    • Amb : IT : ion Developments- Overview
      • Venue management system
      • Video capture & post-production facilities
      • Ticketing & Marketing system
      • Web development
    • Amb : IT : ion Developments – Venue Management System
      • Provider: Artifax
      • Status: Installed, in use, not using full functionality (yet)
      • Integration: Currently no integration
      • Organisational impact: Some small efficiency benefits
    • Amb : IT : ion Developments – Video capture & post-production facilities
      • Provider: Various: Sony, Mac, Senheisser, Bose, Fostex and more…
      • Status: Installed & operating. Key staff trained.
      • Integration: N/A though have generated some web content
      • Organisational impact: Already used by associate company, creative learning dept., marketing dept. Need to address capacity to deliver.
    • Amb : IT : ion Developments – Ticketing & Marketing system
      • Provider: PatronBase
      • Status: Implemented, Go live Monday!!
      • Integration: Website interfacing almost complete. Artifax interfacing slow.
      • Organisational impact: Expectation: increase in organisational/Box Office efficiency; increase in web bookings
    • Amb : IT : ion Developments - Website
      • Provider: Tincan
      • Status: In development. Go live revised to mid-April
      • Integration: Complete with ticketing system. Reconsidered interfacing with Artifax
      • Organisational impact: Maintenance of website will increase due to new user generated content. More moderated communication
    • Website Current vs Future
      • Static images
      • Very much a push medium
      • Heavily text based
      • Separate blog areas
      • Agency method ticket sales
      Current Website
    • Website Current vs Future
      • Embedded video capability
      • ‘Pull’ as well as ‘push’ medium
      • More visual than text heavy
      • Seamless blog areas
      • Social networking links
      • In house web sales
      Future Website
    • Website Targets for 2009 year end
      • To increase web users by 150%
      • To generate e-distribution alternative for every paper based mailout
      • To generate content for every in house production and creative learning project
      • To increase the conversion rate of visitors to bookers
    • Challenges we face and Outcomes to date
      • Maintaining and developing staff capacity to deliver expectation
      • Continued work with suppliers to achieve desired integration
      • Managing the expectations of a digital participant into a live participation
      • Shift in approach to traditional marketing
      • Have entered into a collaborative relationship with Analogue, a new digital media devised theatre company
      • An organisational shift to digital thinking
    • END