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AmbITion: The New Wolsey


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AmbITion Final Event: The New Wolsey.

A presentation on the digital progress of the New Wolsey Theatre Ipswitch through the AmbITion project.

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AmbITion: The New Wolsey

  1. 1. NWT Amb : IT : ion presentation Manchester ’09 Stephen Freeman & David Leek
  2. 2. The New Wolsey Theatre <ul><li>Producing and receiving house in Ipswich, Suffolk </li></ul><ul><li>400 seat main house </li></ul><ul><li>100 seat studio </li></ul><ul><li>NWT produces Pulse Fringe Festival </li></ul><ul><li>Tours and collaborates nationally </li></ul>
  3. 3. The New Wolsey Theatre - Where we were <ul><li>Venue management system consisted of an Excel spreadsheet </li></ul><ul><li>Standalone Box Office using out dated technology. </li></ul><ul><li>Canon camcorder used rarely to generate content </li></ul><ul><li>Website built in 2001. 2006 online ticket sales at 8%. Currently 16%. </li></ul>
  4. 4. Amb : IT : ion Developments- Overview <ul><li>Venue management system </li></ul><ul><li>Video capture & post-production facilities </li></ul><ul><li>Ticketing & Marketing system </li></ul><ul><li>Web development </li></ul>
  5. 5. Amb : IT : ion Developments – Venue Management System <ul><li>Provider: Artifax </li></ul><ul><li>Status: Installed, in use, not using full functionality (yet) </li></ul><ul><li>Integration: Currently no integration </li></ul><ul><li>Organisational impact: Some small efficiency benefits </li></ul>
  6. 6. Amb : IT : ion Developments – Video capture & post-production facilities <ul><li>Provider: Various: Sony, Mac, Senheisser, Bose, Fostex and more… </li></ul><ul><li>Status: Installed & operating. Key staff trained. </li></ul><ul><li>Integration: N/A though have generated some web content </li></ul><ul><li>Organisational impact: Already used by associate company, creative learning dept., marketing dept. Need to address capacity to deliver. </li></ul>
  7. 7. Amb : IT : ion Developments – Ticketing & Marketing system <ul><li>Provider: PatronBase </li></ul><ul><li>Status: Implemented, Go live Monday!! </li></ul><ul><li>Integration: Website interfacing almost complete. Artifax interfacing slow. </li></ul><ul><li>Organisational impact: Expectation: increase in organisational/Box Office efficiency; increase in web bookings </li></ul>
  8. 8. Amb : IT : ion Developments - Website <ul><li>Provider: Tincan </li></ul><ul><li>Status: In development. Go live revised to mid-April </li></ul><ul><li>Integration: Complete with ticketing system. Reconsidered interfacing with Artifax </li></ul><ul><li>Organisational impact: Maintenance of website will increase due to new user generated content. More moderated communication </li></ul>
  9. 9. Website Current vs Future <ul><li>Static images </li></ul><ul><li>Very much a push medium </li></ul><ul><li>Heavily text based </li></ul><ul><li>Separate blog areas </li></ul><ul><li>Agency method ticket sales </li></ul>Current Website
  10. 10. Website Current vs Future <ul><li>Embedded video capability </li></ul><ul><li>‘Pull’ as well as ‘push’ medium </li></ul><ul><li>More visual than text heavy </li></ul><ul><li>Seamless blog areas </li></ul><ul><li>Social networking links </li></ul><ul><li>In house web sales </li></ul>Future Website
  11. 11. Website Targets for 2009 year end <ul><li>To increase web users by 150% </li></ul><ul><li>To generate e-distribution alternative for every paper based mailout </li></ul><ul><li>To generate content for every in house production and creative learning project </li></ul><ul><li>To increase the conversion rate of visitors to bookers </li></ul>
  12. 12. Challenges we face and Outcomes to date <ul><li>Maintaining and developing staff capacity to deliver expectation </li></ul><ul><li>Continued work with suppliers to achieve desired integration </li></ul><ul><li>Managing the expectations of a digital participant into a live participation </li></ul><ul><li>Shift in approach to traditional marketing </li></ul><ul><li>Have entered into a collaborative relationship with Analogue, a new digital media devised theatre company </li></ul><ul><li>An organisational shift to digital thinking </li></ul>
  13. 13. END