The combination of the main horror film trailer product and two ancillary texts (a poster and magazine cover) was effective in establishing a recognizable brand. A consistent serif font style was used for the film title across products to link them, except for the magazine cover where a conventional font was used. Photographs from the trailer filming were also used for the magazine to coincide visuals. Color palettes including black, dark red and blue filters were mirrored across products to further connect them under one identifiable brand.

1. 2) How effective is the combination of your main product and
ancillary texts?
As well as producing a final product of a horror trailer, I also created two
ancillary products that I tried to create a branding for that could be
identifiable throughout all 3 products. The two ancillary products consisted
of a poster promoting our film and and a magazine cover with the main
feature and cover line being about our film.

2. The most important component for me in creating a brand was to keep an
identifiable font style for my title. The only product that I could not use this
same font on is the cover of my magazine as this would not be conventional
of professional existing magazine covers. The use of the serif font is a typical
convention of the horror genre and this is a characteristic that I used to make
my products as realistic and authentic as possible.

3. Another way that I tried to keep the three products linked was that, mainly
focused on my magazine inspiration, I acted upon the opportunity to take my
photographs for the shoot, while filming our trailer, as this is a convention
that 'Film Comment' magazine adopts. This keeps the visuals of all three
products coinciding and the photographs that I chose were drawn from
scenes in our trailer, again to make them identifiable at a glance.

4. The final component that I tried to mirror across the products was the use of
colour that would link them as one product. The main colours I used were black,
dark red and blue filters for the lighting. The standout colour that links all three
products would be the blue filters to create a cold and mysterious feel, however
the deep red used for my main title of my poster and the title in the trailer,
reinforced by the blood and 'coming soon' featured at the end of the trailer, all
connote a sense of danger, which is a key convention of a horror genre
production. This can be seen through my research.