An evaluation of microblogging as a marketing communication platform

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The presentation I made at the International Marketing Conference on Creating, Communicating, and Delivering Value in Growing Markets. Chennai, December 22- 23, 2008 More at twistedfunnel.blogspot.com

Business Technology

An evaluation of microblogging as a marketing communication platform Gautam Ramdurai [email_address] http://twistedfunnel.blogspot.com International Marketing Conference on Creating, Communicating, and Delivering Value in Growing Markets Chennai, December 22- 23, 2008

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Structure of a microblog ,[object Object],[object Object],[object Object],[object Object]

Characteristics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Insights for the marketer ,[object Object],[object Object],[object Object],[object Object]

They have a louder voice ,[object Object]

They are more receptive towards advertising

What can you do with twitter? Listen Inform Relate Passive Active Promotion Responding Updation Syndication Serving

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Relate ,[object Object],[object Object],[object Object],[object Object],[object Object],ComcastCares BaskinRobbins

Measurement ,[object Object],[object Object],[object Object],[object Object]

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Thank You! Gautam Ramdurai [email_address] http://twistedfunnel.blogspot.com

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