2. Company
WHAT IS A
BRAND
LOGO
NARRATIVE?
• Story created by the company or its
stakeholders
• Provokes conversation and is shared
among people
• Describe some part of brand history,
brand identity, personality, or its values
www.company.com
3. Company
How does
social media
LOGO
help?
• Brand narratives are spread more quickly
• People can connect with narratives and
take an active role in them
• Different ways – video, music, photos, etc.
www.company.com
4. some brand
narratives
that have
been
developed
WELL?
•relaxation, happiness, and
having fun
•tradition and history
•touches peoples’
emotions
•costumers IDENTIFY with
this lifestyle
www.company.com
5. some brand
narratives
that have
been
developed
WELL?
• Natural beauty is true beauty &
Dove supports real beauty
• Commercials + Dove Self Esteem
Fund to spread the story behind
this narrative
• Women & Girls can connect on an
EMOTIONAL level
www.company.com
6. some brand
narratives
that have
been POORLY
developed?
www.company.com
7. some brand
narratives
that have
been POORLY
developed?
www.company.com
