The presentation I made at the International Marketing Conference on Creating, Communicating, and Delivering Value in Growing Markets. Chennai, December 22- 23, 2008
More at twistedfunnel.blogspot.com
Ignite Paris 2009 - Is World of Warcraft the best leadership training solution?Charles Nouyrit
The document discusses how massively multiplayer online role-playing games (MMORPGs) like World of Warcraft can provide insights into the future of leadership in corporate environments. It notes that MMORPGs require participants to self-organize, collaborate, communicate across distances, continuously improve through iterative learning and risk-taking, and work towards shared goals. Overall, leadership behaviors within MMORPGs like collaborative decision-making and evaluating information from varied sources appear relevant for corporate leadership as well, especially as companies operate more virtually across borders.
This document discusses web-scale semantic search and knowledge graphs. It introduces the concept of semantic search, which deals with understanding the meaning of queries, terms, documents and results. This is achieved by linking text to unambiguous concepts or entities. The document then discusses knowledge graphs, which define entities, attributes, types, relations and more, and form the backbone of semantic search. It also covers tasks involved in semantic search like information extraction, entity linking, query understanding and result ranking.
Bootstrapping Language Associated with Biomedical Entities - TREC 2007 Genomi...Edgar Meij
The document discusses a bootstrapping approach for identifying language associated with biomedical entities. It introduces the main goal and research questions, outlines the approach of retrieval, bootstrapping and language modeling, and reports results and per-topic effectiveness while discussing findings.
Query Modeling Using Non-relevance Information - TREC 2008 Relevance Feedbac...Edgar Meij
This document discusses query modeling using non-relevance information for relevance feedback. It presents a model that estimates a relevant model from relevant documents and a non-relevant model from non-relevant documents. When expanding the initial query, terms are weighted based on their probability in the relevant model normalized by their probability in the non-relevant model. Experiments on the TREC 2008 Relevance Feedback Track optimize parameters and submit runs using the top 10 terms from the expanded query model.
This document discusses the problem of information overflow when testers generate too many defects for stakeholders like developers to analyze and address. It provides examples of how too many defects can prevent developers from fixing any. The key solutions proposed are for testers to prioritize defects before submitting them, only submitting high priority ones, and maintaining separate databases for reported defects and lower priority information. Testers should filter information strategically to support stakeholders while avoiding overwhelming them.
These are the slides from my pecha kucha style rapid talk at the 4A's Strategy Festival 2012. The video can be found here: http://4asstrategyfestival.com/inspire-gautam-ramdurai/
Together with video: http://precisecuriosity.com/macgyver-4as-strategy-festival/
This document is a pre-course evaluation for a marketing management course. It outlines the learning objectives, which include assessing current marketing plans, understanding target markets, and creating a value proposition. It also details the marketing process and various modules that will be covered, including research, positioning, marketing mix, implementation and controls. The goal is to help participants attract and retain customers through effective marketing strategies.
Ignite Paris 2009 - Is World of Warcraft the best leadership training solution?Charles Nouyrit
The document discusses how massively multiplayer online role-playing games (MMORPGs) like World of Warcraft can provide insights into the future of leadership in corporate environments. It notes that MMORPGs require participants to self-organize, collaborate, communicate across distances, continuously improve through iterative learning and risk-taking, and work towards shared goals. Overall, leadership behaviors within MMORPGs like collaborative decision-making and evaluating information from varied sources appear relevant for corporate leadership as well, especially as companies operate more virtually across borders.
This document discusses web-scale semantic search and knowledge graphs. It introduces the concept of semantic search, which deals with understanding the meaning of queries, terms, documents and results. This is achieved by linking text to unambiguous concepts or entities. The document then discusses knowledge graphs, which define entities, attributes, types, relations and more, and form the backbone of semantic search. It also covers tasks involved in semantic search like information extraction, entity linking, query understanding and result ranking.
Bootstrapping Language Associated with Biomedical Entities - TREC 2007 Genomi...Edgar Meij
The document discusses a bootstrapping approach for identifying language associated with biomedical entities. It introduces the main goal and research questions, outlines the approach of retrieval, bootstrapping and language modeling, and reports results and per-topic effectiveness while discussing findings.
Query Modeling Using Non-relevance Information - TREC 2008 Relevance Feedbac...Edgar Meij
This document discusses query modeling using non-relevance information for relevance feedback. It presents a model that estimates a relevant model from relevant documents and a non-relevant model from non-relevant documents. When expanding the initial query, terms are weighted based on their probability in the relevant model normalized by their probability in the non-relevant model. Experiments on the TREC 2008 Relevance Feedback Track optimize parameters and submit runs using the top 10 terms from the expanded query model.
This document discusses the problem of information overflow when testers generate too many defects for stakeholders like developers to analyze and address. It provides examples of how too many defects can prevent developers from fixing any. The key solutions proposed are for testers to prioritize defects before submitting them, only submitting high priority ones, and maintaining separate databases for reported defects and lower priority information. Testers should filter information strategically to support stakeholders while avoiding overwhelming them.
These are the slides from my pecha kucha style rapid talk at the 4A's Strategy Festival 2012. The video can be found here: http://4asstrategyfestival.com/inspire-gautam-ramdurai/
Together with video: http://precisecuriosity.com/macgyver-4as-strategy-festival/
This document is a pre-course evaluation for a marketing management course. It outlines the learning objectives, which include assessing current marketing plans, understanding target markets, and creating a value proposition. It also details the marketing process and various modules that will be covered, including research, positioning, marketing mix, implementation and controls. The goal is to help participants attract and retain customers through effective marketing strategies.
MAP is a consulting firm that helps small and medium businesses achieve profitable growth through establishing business disciplines and accountability. MAP's brand vision is to be the preferred partner in North America for committed companies seeking to achieve goals. Its core values include integrity, teamwork, accountability and commitment. MAP's brand position positions it as the proven leader in providing a disciplined approach that creates a culture of accountability to achieve success. Its brand dimensions guide employees and are defined using workshops, leadership, sales coaching, strategic consulting and professional, passionate, flexible approaches using proven processes.
A brand narrative is a story created by a company or stakeholders that provokes conversation and is shared among people. It can describe aspects of a brand's history, identity, personality, or values. Brand narratives spread more quickly on social media, where people can connect with and actively participate in narratives using various media like video, music and photos. Well-developed narratives tap into emotions and allow customers to identify with a lifestyle through themes like relaxation, tradition, or touching peoples' emotions. Dove's narrative of promoting real beauty through commercials and initiatives connects emotionally with women and girls. Poorly developed narratives are not described. The document recommends focusing brand narratives.
Slides from my keynote address at the 2013 Insight One20 event in Los Angeles. This material supplements my voice over about the most impactful ways to build a lasting brand that inspires customers. At its foundation is the insight that a real brand is more than a name or a logo, it's a promise. That promise sets an expectation which the brand must meet or exceed in every brand experience. Drawing on material published in my book Brand Real, I illustrate:
1/ The importance of developing trade-offs in your brand platform. You can't be everything to everyone. The best brands pick the value they can deliver exceptionally well in every experience, often at the expense of other features and benefits.
2/ The six core themes that tend to underly every brand promise and how to differentiate between them. Your brand should revolve around one of these themes.
3/ Why credibility is an important gateway for deeper levels of brand attachment and preference. I also touch on what credibility really means -- it's a combination of trustworthiness and demonstrable expertise.
4/ How identity and creative should be tied to real, noticeable benefits in the core brand experience. I show the difference between changing a logo for the sake of being nice to look at, and changing a logo to signal a change in the core experience.
5/ Defining what brand experience really is -- how it relates to what we think, feel and do when a brand is present.
6/ How narrative and story are the language of brand experience, and how important it is to make the story come alive in the consumer's imagination. We are born with the capacity to understand everything through the lens of narrative. Your job with your brand is to activate the right narrative in the audience's head.
7/ How the experiences and stories that tap the consumer's important values create strong attachment to brands, and why attachment is the best way to measure the strength of your brand's power with your target audience.
8/ And, ultimately, how important it is to engage your employees and make them attached if you want to have a consistently strong brand experience with your customers.
This one-sentence document states that QuickTime and a decompressor are needed to view the picture mentioned. No other information is provided in the document.
I personally researched Nike+ marketing communications strategy in 2012 (UK & US only).
Nike + Fuelband, won the titanium Grand Prix at the Cannes Lions festival.
This document discusses branding and how brands have evolved over time from simply identifying livestock to differentiated consumer products to today's focus on delivering positive customer experiences. It outlines the key elements of an effective brand platform, including mission, vision, values, personality, and positioning. A strong brand platform guides an organization to deliver a consistent brand experience and voice that meets customer needs in a unique way.
The document discusses integrated marketing communications and industrial marketing communication. It defines marketing communication and IMC. Promotion platforms include direct marketing, PR, events, advertising and personal selling. The planning process involves identifying the target audience, objectives, channels, budget and measurement. Industrial communication differs from consumer marketing in that it is more information driven, uses personal selling more, and targets a limited market. Personal selling, advertising, trade shows, direct mailers and the internet are commonly used industrial platforms. The document also provides examples of trade shows and conferences as communication tools.
A summary on products branding from a marketing management perspective, discussing topics such as creating brands, brand equity, brand positioning, product lifecycle and market evolution.
The document discusses communication platforms for testers to provide information to stakeholders. It recommends identifying stakeholders, the information content needed by each stakeholder, and the appropriate channels. Testers should understand stakeholders' information needs at different levels of detail. When setting up a communication platform, considerations include costs, accuracy, speed, attractiveness, and risks versus gains of formalizing the process.
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...Aleksey Savkin
The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
Key Components:
- Stakeholder Analysis
- Strategy Decomposition
- Adoption of Business Frameworks
- Goal Setting
- Initiatives and Action Plans
- KPIs and Performance Metrics
- Learning and Adaptation
- Alignment and Cascading of Scorecards
Benefits:
- Systematic strategy formulation and execution.
- Framework flexibility and automation.
- Enhanced alignment and strategic focus across the organization.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
MAP is a consulting firm that helps small and medium businesses achieve profitable growth through establishing business disciplines and accountability. MAP's brand vision is to be the preferred partner in North America for committed companies seeking to achieve goals. Its core values include integrity, teamwork, accountability and commitment. MAP's brand position positions it as the proven leader in providing a disciplined approach that creates a culture of accountability to achieve success. Its brand dimensions guide employees and are defined using workshops, leadership, sales coaching, strategic consulting and professional, passionate, flexible approaches using proven processes.
A brand narrative is a story created by a company or stakeholders that provokes conversation and is shared among people. It can describe aspects of a brand's history, identity, personality, or values. Brand narratives spread more quickly on social media, where people can connect with and actively participate in narratives using various media like video, music and photos. Well-developed narratives tap into emotions and allow customers to identify with a lifestyle through themes like relaxation, tradition, or touching peoples' emotions. Dove's narrative of promoting real beauty through commercials and initiatives connects emotionally with women and girls. Poorly developed narratives are not described. The document recommends focusing brand narratives.
Slides from my keynote address at the 2013 Insight One20 event in Los Angeles. This material supplements my voice over about the most impactful ways to build a lasting brand that inspires customers. At its foundation is the insight that a real brand is more than a name or a logo, it's a promise. That promise sets an expectation which the brand must meet or exceed in every brand experience. Drawing on material published in my book Brand Real, I illustrate:
1/ The importance of developing trade-offs in your brand platform. You can't be everything to everyone. The best brands pick the value they can deliver exceptionally well in every experience, often at the expense of other features and benefits.
2/ The six core themes that tend to underly every brand promise and how to differentiate between them. Your brand should revolve around one of these themes.
3/ Why credibility is an important gateway for deeper levels of brand attachment and preference. I also touch on what credibility really means -- it's a combination of trustworthiness and demonstrable expertise.
4/ How identity and creative should be tied to real, noticeable benefits in the core brand experience. I show the difference between changing a logo for the sake of being nice to look at, and changing a logo to signal a change in the core experience.
5/ Defining what brand experience really is -- how it relates to what we think, feel and do when a brand is present.
6/ How narrative and story are the language of brand experience, and how important it is to make the story come alive in the consumer's imagination. We are born with the capacity to understand everything through the lens of narrative. Your job with your brand is to activate the right narrative in the audience's head.
7/ How the experiences and stories that tap the consumer's important values create strong attachment to brands, and why attachment is the best way to measure the strength of your brand's power with your target audience.
8/ And, ultimately, how important it is to engage your employees and make them attached if you want to have a consistently strong brand experience with your customers.
This one-sentence document states that QuickTime and a decompressor are needed to view the picture mentioned. No other information is provided in the document.
I personally researched Nike+ marketing communications strategy in 2012 (UK & US only).
Nike + Fuelband, won the titanium Grand Prix at the Cannes Lions festival.
This document discusses branding and how brands have evolved over time from simply identifying livestock to differentiated consumer products to today's focus on delivering positive customer experiences. It outlines the key elements of an effective brand platform, including mission, vision, values, personality, and positioning. A strong brand platform guides an organization to deliver a consistent brand experience and voice that meets customer needs in a unique way.
The document discusses integrated marketing communications and industrial marketing communication. It defines marketing communication and IMC. Promotion platforms include direct marketing, PR, events, advertising and personal selling. The planning process involves identifying the target audience, objectives, channels, budget and measurement. Industrial communication differs from consumer marketing in that it is more information driven, uses personal selling more, and targets a limited market. Personal selling, advertising, trade shows, direct mailers and the internet are commonly used industrial platforms. The document also provides examples of trade shows and conferences as communication tools.
A summary on products branding from a marketing management perspective, discussing topics such as creating brands, brand equity, brand positioning, product lifecycle and market evolution.
The document discusses communication platforms for testers to provide information to stakeholders. It recommends identifying stakeholders, the information content needed by each stakeholder, and the appropriate channels. Testers should understand stakeholders' information needs at different levels of detail. When setting up a communication platform, considerations include costs, accuracy, speed, attractiveness, and risks versus gains of formalizing the process.
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...Aleksey Savkin
The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
Key Components:
- Stakeholder Analysis
- Strategy Decomposition
- Adoption of Business Frameworks
- Goal Setting
- Initiatives and Action Plans
- KPIs and Performance Metrics
- Learning and Adaptation
- Alignment and Cascading of Scorecards
Benefits:
- Systematic strategy formulation and execution.
- Framework flexibility and automation.
- Enhanced alignment and strategic focus across the organization.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
An evaluation of microblogging as a marketing communication platform
1. An evaluation of microblogging as a marketing communication platform Gautam Ramdurai [email_address] http://twistedfunnel.blogspot.com International Marketing Conference on Creating, Communicating, and Delivering Value in Growing Markets Chennai, December 22- 23, 2008
2. Small is good! Time Attention Expression Tools Files Intervals The World!