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“   Brain Rules is one of the
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 ...
Here’s your host for
 this presentation...
Biff.
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Introduction
edina
              John M
This is Dr.
He knows how
                                         these work

                    edina
              John M
This is Dr.
Why is
        he
so happ
       y?
his book is     Why is
                               he
Because       astic!   so happ
         fant                 y?
*...
These takeaways and quotes are based
   on three of Dr. Medina’s 12 rules
    >

     just
These takeaways and quotes are based
   on three of Dr. Medina’s 12 rules
    >

     just


                     Here the...
Rule #1
Exercise boosts brain power.


Rule #4
We don’t pay attention to boring things.


Rule #10
Vision trumps all other...
Why it matters
“   If you are in education,
    you are in the business
    of brain development.
    If you are leading a
    modern cor...
Context
In our world today...
owerP  oint is
Death -by-P
        mon  that it ’s just
so com
          d “nor mal.”
con sidere
                         ...
owerP  oint is
Death -by-P
        mon  that it ’s just
so com
          d “nor mal.”
con sidere
                         ...
Sometimes people aren’t even
aware of their own ppt suffering:



                   Check this guy out...
oint!
       werP
  ce Po
Ni
What does Brain Rules say
  about presentations?
Dr. Medina on
presentations



            >
            Today
“   Toss your PowerPoint
    presentations.
    — Dr. John Medina

                        ”
Why?
k wh  y you
                have to as
        reall y           nt sli des?
Do you         your curre
        toss
s hould
“      ”
Because,   says Dr. Medina...
“
...it’s text-based with six
hierarchical levels of chapters


                                        ”
and subheads—all...
“
...it’s text-based with six
hierarchical levels of chapters


                                        ”
and subheads—all...
,M c Fl y!
H e llo
It’s not working
                ...
So what?
So stop doing this:
Which leads to this:
Which costs this:
Time




Money
u get what I’m sayin’?
Yo
u get what I’m sayin’?
                   Yo
Now let’s
          look at ho
Brain Rule           w
           s can help
 ...
12 Brain rules
             t #1, #4, and #10.
We’ll look a
Brain Rule #1
Rule #1           brain power
Exe  rcise boosts
and yet...
What are some examples
 of perfect “anti-brain”
  environments today?
            according to
                         Dr...
the
L e c t u re
             h   all
                       Classroom pic
the
L e c t u re
             h   all
                       Classroom pic
Cl as        the
        s ro o
               m
Th e o ffi
                            ce
Classroom pic
Th e o ffi
                            ce
Classroom pic
se are
W hoa! Tho
      environ ments!
scary
se are
W hoa! Tho
      environ ments!
scary

             How ca
                     n you t
            in thos        ...
“
There is no greater anti-brain
environment than the classroom


                    ”
and cubicle.
— Dr. John Medina
“
There is no greater anti-brain
environment than the classroom


                    ”
and cubicle.
                     ...
Sure, you know exercise
is good for you...
But exercise is not just good
for general health, it actually
improves cognition.
But exercise is not just good
 for general health, it actually
 improves cognition.

Two reason
           s for this...
1

“
Exercise increases
oxygen flow into the
brain, which reduces
brain-bound free radicals
...an increase in oxygen
is alw...
2

“
Exercise acts directly
on the molecular
machinery of the
brain itself. It increases
neurons’ creation,
survival, and ...
ore b rain b enefits:
M
          EF   ITS
      BEN
                      ion
     Reduce s depress
                    a
...
What’s this have to do
 with presentations?


              Two things...
1   Passively sitting is a very
    unnatural thing. Audiences
    have no patience for tedium.
    Think of the presentat...
2   During the preparation stage,
    if youʼre struggling with an
    idea, if youʼre stuck, then go
    for a walk, a ru...
...we were born to move.
 Evidence suggest we may
 even think better if we toss
 the couch-potato lifestyle.
...we were born to move.
 Evidence suggest we may
 even think better if we toss
 the couch-potato lifestyle.              ...
Brain Rule #4
Rule #4
    do  n’ t pay
 We
      ntio n to
 atte          ngs
      ing  thi
  bor
else important to
    ’s something           n stage:
Here
          in the preparatio
remember


      ltitasking
  Mu
  ...
“
Multitasking, when
it comes to paying

                               ”
attention, is a myth.
           — Dr. John Medina
“
We are biologically incapable of
processing attention-rich inputs

                        ”
simultaneously.
    — Dr. J...
Workus interruptus
People who are interrupted:
Take 50% longer to complete a task.
      Make 50% more errors.
People who are interrupted:
    Take 50% longer to complete a task.
          Make 50% more errors.

You’d be
          mo...
ine  is great, but
H ey, being onl
                  ed   how much of
you ’d be surpris                o
                 ...
“   When you’re always online
    you’re always distracted.
                   — Dr. John Medina   ”
“   So the always online
    organization is the always


                                         ”
    unproductive orga...
Yet, most presentations are put
together while doing other things...



                     Is this you?
Johnson!
          Where’s
that pres
          entation
 I asked f
           or?!!!!
is an issue, and
Yes time                but...
       se is different,
each ca
If the presentation matters, you
need time off the grid to prepare.
If the presentation matters, you
need time off the grid to prepare.

                                    o  ditch the
    ...
Try “going analog” and focusing only
on the presentation in the prep stage.




                       Is this you?
Big p icture vs. details
Structure your presentation
around meaning, and the big
picture. Then support key ideas
with details.
“   If you want to get the particulars
    correct, donʼt start with the details.
    Start with the key ideas and, in
   ...
The brain
 needs a
  break .
“   If keeping someone’s attention
    in a lecture was a business, it

                                             ”
   ...
After 10 minutes,
audience attention
steadily drops.
The 10-minute rule

    High




Attention




     Low


            10        20                 30                  40 ...
So do something
emotionally relevant at
each 10-minute mark to
regain attention.
Dr. Medina suggests
changing gears every
10 minutes in your
presentation (lecture,
etc.). Tell a relevant
story, show a re...
One more thing
               about attention
                              ...
We’re wired to
notice patterns
Chunking example



IRSYMCAWTFIBMKGBFBI
   At first those letter won’t make sense...


           But eventually yo
      ...
Chunking example



IRSYMCAWTFIBMKGBFBI
  Of course, graphic design can help you see the chunks...




               Adap...
“
The brain pays
attention to patterns.
Remembering some-
thing we’ve seen
before (like quick-
sand) is a useful

        ...
What’s the most common
communication mistake?
             to Dr. Medina
  ac cording
“   Relating too much information,
    with not enough time devoted to
    connecting the dots. Lots of force

           ...
“
The brain doesn’t pay attention to
boring things, and I am as sick of

                                            ”
bor...
Brain Rule #10
ule #10
R
         trum ps
Vi sion
            sen ses
a ll o ther
Fa ct: we   have
       r reca ll for
bette
        l information
 visua
We are incredible at remembering pictures.
Hear a piece of information,
and three days later you’ll
remember 10% of it.
Add a picture and you’ll
remember 65%.
Rule of thumb

 Oral                                    10%
                                                              ...
“   Why is vision such a big
    deal to us? Perhaps
    because it’s how we’ve
    always apprehended major
    threats, ...
“   Why is vision such a big
    deal to us? Perhaps
    because it’s how we’ve
    always apprehended major
    threats, ...
Pictures beat text
Recognition soars with pictures

            “    Various studies show that recognition
                 doubles for a pic...
“   Pictures beat text...because
    reading is so inefficient for us. We
    have to identify certain features in
    the ...
a rned?
              e we le
        t hav
S o wha
.
                                   gain..
                            ules a
                    h ree r
              o...
Rule #1
Exercise boosts brain power.


Rule #4
We don’t pay attention to boring things.


Rule #10
Vision trumps all other...
Review
Rule #1
          Exercise boosts brain power.



 eview✓ Our brains were built for walking/moving!
R
         ✓ To improv...
Rule #4
          We don’t pay attention to boring things.


   iew✓ No multitasking. When it comes to
 ev attention, it’s...
Rule #10
          Vision trumps all other senses.


   iew
 ev ✓ Vision is our dominant sense, using half of
R     the br...
Question:                       or the
                3 rules mean f
What  do these        ? And f  or the
      of prese...
John Medina’s 12 Brain rules




              >>
                                                          PDF
          ...
John Medina’s 12 Brain rules




             >
Includes a
           great DVD
                     too!

                            Want to learn more?
               ...
out these slides
Ab                  w w.istockp hoto.com,
All imag es from w               ina which
                    ...
These slides were produced y GGarr eynolds
                                         by r RReynolds
                       ...
These slides were produced by Garr Reynolds
          in his home in Osaka Japan. Software used
          was Apple’s Keyn...
Brain Rules for Presenters
Brain Rules for Presenters
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Brain Rules for Presenters

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One of the best books I have read this year is Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School. The applications for presentation are many. This is a book review of sorts, though I do not highlight all aspects of the book. I focus on the three rules that relate most directly, though all the rules have lessons. Just a fantastic book.

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  1. 1. kea ways & Quotdenss Ta les i a’ Ru e fro m Dr. John M Br ain What all pr esenters n eed to kno w s) t ion (of sort A presenta s by Gar r Reynold
  2. 2. gs discussed edina’s findin Dr. M e ideas worth in Brain Rules ar spreading... ome quotes So I ex tracted s nts as they relate to and key poi tion — to y field — presenta m he word. help yo u spread t
  3. 3. nquote me: You ca
  4. 4. “ Brain Rules is one of the most informative, engaging, and useful books of our time. Required reading for every educator and every business person. My ” favorite book of 2008! — Garr Reynolds Presentation Zen
  5. 5. Here’s your host for this presentation...
  6. 6. Biff. ame’s ! My n Hello Agalychnis callidryas
  7. 7. r this online I’ll be your host fo n. presentatio ve rsion of the
  8. 8. y enormous ns: (1) Let m Why me? Three reaso t n is the mos y ou that visio eyes remind yo u humans. dominan t sense for
  9. 9. And (2) allow m y remarkable c shape to remind oloring and you that you hu wired to notice mans are differences an d patterns...
  10. 10. brain remind ny, primitive And (3) let my ti st use out o f o I get the m yo u that, while , my friend, I know), you my bra in (as far as e volved brain ur massive, could lea rn to use yo ffectively... much more e
  11. 11. brain remind ny, primitive And (3) let my ti st use out o f o I get the m yo u that, while , my friend, I know), you my bra in (as far as e volved brain ur massive, could lea rn to use yo ffectively... much more e Right, on with the preso...
  12. 12. Introduction
  13. 13. edina John M This is Dr.
  14. 14. He knows how these work edina John M This is Dr.
  15. 15. Why is he so happ y?
  16. 16. his book is Why is he Because astic! so happ fant y? * %$#@
  17. 17. These takeaways and quotes are based on three of Dr. Medina’s 12 rules > just
  18. 18. These takeaways and quotes are based on three of Dr. Medina’s 12 rules > just Here they are...
  19. 19. Rule #1 Exercise boosts brain power. Rule #4 We don’t pay attention to boring things. Rule #10 Vision trumps all other senses.
  20. 20. Why it matters
  21. 21. “ If you are in education, you are in the business of brain development. If you are leading a modern corporation... you need to know how ” brains work. — Dr. John Medina
  22. 22. Context
  23. 23. In our world today...
  24. 24. owerP oint is Death -by-P mon that it ’s just so com d “nor mal.” con sidere normal... Yeah, ab
  25. 25. owerP oint is Death -by-P mon that it ’s just so com d “nor mal.” con sidere normal... Abby Normal? Yeah, ab
  26. 26. Sometimes people aren’t even aware of their own ppt suffering: Check this guy out...
  27. 27. oint! werP ce Po Ni
  28. 28. What does Brain Rules say about presentations?
  29. 29. Dr. Medina on presentations > Today
  30. 30. “ Toss your PowerPoint presentations. — Dr. John Medina ”
  31. 31. Why?
  32. 32. k wh y you have to as reall y nt sli des? Do you your curre toss s hould
  33. 33. “ ” Because, says Dr. Medina...
  34. 34. “ ...it’s text-based with six hierarchical levels of chapters ” and subheads—all words. Get t hat t ext off th e scre en...
  35. 35. “ ...it’s text-based with six hierarchical levels of chapters ” and subheads—all words. Get t hat t ext off th e scre en... Huh?
  36. 36. ,M c Fl y! H e llo
  37. 37. It’s not working ...
  38. 38. So what?
  39. 39. So stop doing this:
  40. 40. Which leads to this:
  41. 41. Which costs this:
  42. 42. Time Money
  43. 43. u get what I’m sayin’? Yo
  44. 44. u get what I’m sayin’? Yo Now let’s look at ho Brain Rule w s can help ...
  45. 45. 12 Brain rules t #1, #4, and #10. We’ll look a
  46. 46. Brain Rule #1
  47. 47. Rule #1 brain power Exe rcise boosts
  48. 48. and yet...
  49. 49. What are some examples of perfect “anti-brain” environments today? according to Dr. Medina
  50. 50. the L e c t u re h all Classroom pic
  51. 51. the L e c t u re h all Classroom pic
  52. 52. Cl as the s ro o m
  53. 53. Th e o ffi ce Classroom pic
  54. 54. Th e o ffi ce Classroom pic
  55. 55. se are W hoa! Tho environ ments! scary
  56. 56. se are W hoa! Tho environ ments! scary How ca n you t in thos hink e space s?
  57. 57. “ There is no greater anti-brain environment than the classroom ” and cubicle. — Dr. John Medina
  58. 58. “ There is no greater anti-brain environment than the classroom ” and cubicle. brot her! en, — Dr. John Medina Am
  59. 59. Sure, you know exercise is good for you...
  60. 60. But exercise is not just good for general health, it actually improves cognition.
  61. 61. But exercise is not just good for general health, it actually improves cognition. Two reason s for this...
  62. 62. 1 “ Exercise increases oxygen flow into the brain, which reduces brain-bound free radicals ...an increase in oxygen is always accompanied by an uptick in mental ” sharpness. — Dr. John Medina
  63. 63. 2 “ Exercise acts directly on the molecular machinery of the brain itself. It increases neurons’ creation, survival, and resistance ” to damage and stress. — Dr. John Medina
  64. 64. ore b rain b enefits: M EF ITS BEN ion Reduce s depress a dementi Treats reasoning Improves m Improve s long-ter memory d Imp roves flui in telligence lzheimer’s Reduces A % 0 risk by 5 lems solve prob Helps you . A nd more..
  65. 65. What’s this have to do with presentations? Two things...
  66. 66. 1 Passively sitting is a very unnatural thing. Audiences have no patience for tedium. Think of the presentation from your audienceʼs point of view.
  67. 67. 2 During the preparation stage, if youʼre struggling with an idea, if youʼre stuck, then go for a walk, a run, just move...
  68. 68. ...we were born to move. Evidence suggest we may even think better if we toss the couch-potato lifestyle.
  69. 69. ...we were born to move. Evidence suggest we may even think better if we toss the couch-potato lifestyle. .. otato. H m mm...P
  70. 70. Brain Rule #4
  71. 71. Rule #4 do n’ t pay We ntio n to atte ngs ing thi bor
  72. 72. else important to ’s something n stage: Here in the preparatio remember ltitasking Mu is am yt h.
  73. 73. “ Multitasking, when it comes to paying ” attention, is a myth. — Dr. John Medina
  74. 74. “ We are biologically incapable of processing attention-rich inputs ” simultaneously. — Dr. John Medina
  75. 75. Workus interruptus
  76. 76. People who are interrupted: Take 50% longer to complete a task. Make 50% more errors.
  77. 77. People who are interrupted: Take 50% longer to complete a task. Make 50% more errors. You’d be more eff without t icient he interr uptions
  78. 78. ine is great, but H ey, being onl ed how much of you ’d be surpris o n ected” is als yo ur “being con ” “being interrupted.
  79. 79. “ When you’re always online you’re always distracted. — Dr. John Medina ”
  80. 80. “ So the always online organization is the always ” unproductive organization. — Dr. John Medina
  81. 81. Yet, most presentations are put together while doing other things... Is this you?
  82. 82. Johnson! Where’s that pres entation I asked f or?!!!!
  83. 83. is an issue, and Yes time but... se is different, each ca
  84. 84. If the presentation matters, you need time off the grid to prepare.
  85. 85. If the presentation matters, you need time off the grid to prepare. o ditch the You might want t r a while... comput er too fo
  86. 86. Try “going analog” and focusing only on the presentation in the prep stage. Is this you?
  87. 87. Big p icture vs. details
  88. 88. Structure your presentation around meaning, and the big picture. Then support key ideas with details.
  89. 89. “ If you want to get the particulars correct, donʼt start with the details. Start with the key ideas and, in hierarchical fashion, form the details ” around these larger notions. — Dr. John Medina Good advi ce, but ho pay attent w long can ion to you people r talk?
  90. 90. The brain needs a break .
  91. 91. “ If keeping someone’s attention in a lecture was a business, it ” would have an 80% failure rate. — Dr. John Medina
  92. 92. After 10 minutes, audience attention steadily drops.
  93. 93. The 10-minute rule High Attention Low 10 20 30 40 50 Minutes of class time Source: www.brainrules.net/attention
  94. 94. So do something emotionally relevant at each 10-minute mark to regain attention.
  95. 95. Dr. Medina suggests changing gears every 10 minutes in your presentation (lecture, etc.). Tell a relevant story, show a relevant video, do a relevant activity, etc.
  96. 96. One more thing about attention ...
  97. 97. We’re wired to notice patterns
  98. 98. Chunking example IRSYMCAWTFIBMKGBFBI At first those letter won’t make sense... But eventually yo u’ll recognize chunks you’ve see n before.
  99. 99. Chunking example IRSYMCAWTFIBMKGBFBI Of course, graphic design can help you see the chunks... Adapted from: www.brainrules.net/attention
  100. 100. “ The brain pays attention to patterns. Remembering some- thing we’ve seen before (like quick- sand) is a useful ” evolutionary trait. — Dr. John Medina
  101. 101. What’s the most common communication mistake? to Dr. Medina ac cording
  102. 102. “ Relating too much information, with not enough time devoted to connecting the dots. Lots of force ” feeding, very little digestion. — Dr. John Medina
  103. 103. “ The brain doesn’t pay attention to boring things, and I am as sick of ” boring presentations as you are. — Dr. John Medina
  104. 104. Brain Rule #10
  105. 105. ule #10 R trum ps Vi sion sen ses a ll o ther
  106. 106. Fa ct: we have r reca ll for bette l information visua
  107. 107. We are incredible at remembering pictures.
  108. 108. Hear a piece of information, and three days later you’ll remember 10% of it.
  109. 109. Add a picture and you’ll remember 65%.
  110. 110. Rule of thumb Oral 10% 3x 6x Visual 35% Oral & Visual 65% Source: Najjar, LJ (1998) Principles of educational multimedia user interface design (via Brain Rules by John Medina, 2008)
  111. 111. “ Why is vision such a big deal to us? Perhaps because it’s how we’ve always apprehended major threats, food supplies and ” reproductive opportunity. — Dr. John Medina
  112. 112. “ Why is vision such a big deal to us? Perhaps because it’s how we’ve always apprehended major threats, food supplies and ” reproductive opportunity. — Dr. John Medina Can I eat it? Will it eat me? Can I mate with it? Will it mate with me? H ave I seen it before?
  113. 113. Pictures beat text
  114. 114. Recognition soars with pictures “ Various studies show that recognition doubles for a picture compared with text. — Dr. John Medina ” pictures only text only 0% 50% 100% source: www.brainrules.net/vision
  115. 115. “ Pictures beat text...because reading is so inefficient for us. We have to identify certain features in the letters to be able to read them. ” That takes time. — Dr. John Medina
  116. 116. a rned? e we le t hav S o wha
  117. 117. . gain.. ules a h ree r ose t s ee th Let’s
  118. 118. Rule #1 Exercise boosts brain power. Rule #4 We don’t pay attention to boring things. Rule #10 Vision trumps all other senses.
  119. 119. Review
  120. 120. Rule #1 Exercise boosts brain power. eview✓ Our brains were built for walking/moving! R ✓ To improve your thinking skills, move! ✓ Exercise gets blood to the brain, bringing it glucose and oxygen. ✓ Aerobic exercise 2x/week halves the risk of general dementia, reduces risk of Alzheimer’s by 60%. ✓ Exercise is just about the best thing you can do for yourself says Dr. Medina.
  121. 121. Rule #4 We don’t pay attention to boring things. iew✓ No multitasking. When it comes to ev attention, it’s only one thing at a time. R ✓ We are better at seeing patterns, abstracting meaning than recording details. ✓ Tapping people’s emotions helps them learn. ✓ People start to fade after 10 minutes. Get them back by telling stories, examples, and targeting their emotions.
  122. 122. Rule #10 Vision trumps all other senses. iew ev ✓ Vision is our dominant sense, using half of R the brain’s resources. ✓We learn/remember best through pictures compared to text or spoken words. ✓Try to communicate more with pictures. ✓Toss your current PowerPoint slides.
  123. 123. Question: or the 3 rules mean f What do these ? And f or the of presentation neral? world and sch ool in ge world o f work All 12 rules at a glance
  124. 124. John Medina’s 12 Brain rules >> PDF ist in this l nload site: a n dow e s web You c in Rul -rules th e Bra t/the from es.ne br ainrul www.
  125. 125. John Medina’s 12 Brain rules >
  126. 126. Includes a great DVD too! Want to learn more? Then get this book... And go to this website: www.brainrules.net
  127. 127. out these slides Ab w w.istockp hoto.com, All imag es from w ina which of Dr. Med xcept f or images es media e e Brain Rul e available in th mediakit ar rules.net/ kit here: www.brain
  128. 128. These slides were produced y GGarr eynolds by r RReynolds odu ced b ar es were pr Japan. Software used Tinehis slid in Osaka Japan. Software used h se home was hom e in Osaka, (but PowerPointwould’ve in his Apple’s Keynote (but PowerPoint would’ve ote . done pple’s Keyn well) and a bit of Photoshop was A the trick as a bit of Photoshop. nd ick as well) a done the tr Checkout t Checkout he PZ website the PZ websit!e ! ti i nzen. . om aatoonzenccom .p esent GARR ww.prresent R GARR EYN O REYN LDS OLDS w ww w
  129. 129. These slides were produced by Garr Reynolds in his home in Osaka Japan. Software used was Apple’s Keynote (but PowerPoint would’ve done the trick as well) and a bit of Photoshop. Domo Arigatou Checkout the PZ website ! GARR REYN ww.present ationzen.com OLDS w
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