Brain Rules to Executives

1. kea ways & Quotdenss
Ta
les
i a’
Ru
nM e
from Dr. Joh
Br
Wh
ain
at all presenters n eed to kno
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t ion (of sort
A presenta s
by Gar r Reynold

2. gs discussed
edina’s findin
Dr. M e ideas worth
in Brain Rules ar
spreading...
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help yo u spread t

3. nquote me:
You ca

4. “ Brain Rules is one of the
most informative, engaging,
and useful books of our
time. Required reading for
every educator and every
business person. My
”
favorite book of 2008!
— Garr Reynolds
Presentation Zen

5. Here’s your host for
this presentation...

6. Biff.
ame’s
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Hello
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7. r this online
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presentatio
ve rsion of the

8. y enormous
ns: (1) Let m
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wired to notice mans are
differences an
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10. brain remind
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ny, primitive
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ur massive,
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Right, on with the
preso...

12. Introduction

13. edina
John M
This is Dr.

14. He knows how
these work
edina
John M
This is Dr.

15. Why is
he
so happ
y?

16. his book is Why is
he
Because astic! so happ
fant y?
* %$#@

17. These takeaways and quotes are based
on three of Dr. Medina’s 12 rules
>
just

18. These takeaways and quotes are based
on three of Dr. Medina’s 12 rules
>
just
Here they are...

19. Rule #1
Exercise boosts brain power.
Rule #4
We don’t pay attention to boring things.
Rule #10
Vision trumps all other senses.

20. Why it matters

21. “ If you are in education,
you are in the business
of brain development.
If you are leading a
modern corporation...
you need to know how
”
brains work.
— Dr. John Medina

22. Context

23. In our world today...

24. owerP oint is
Death -by-P
mon that it ’s just
so com
d “nor mal.”
con sidere
normal...
Yeah, ab

25. owerP oint is
Death -by-P
mon that it ’s just
so com
d “nor mal.”
con sidere
normal...
Abby Normal? Yeah, ab

26. Sometimes people aren’t even
aware of their own ppt suffering:
Check this guy out...

27. oint!
werP
ce Po
Ni

28. What does Brain Rules say
about presentations?

29. Dr. Medina on
presentations
>
Today

30. “ Toss your PowerPoint
presentations.
— Dr. John Medina
”

31. Why?

32. k wh y you
have to as
reall y nt sli des?
Do you your curre
toss
s hould

33. “ ”
Because, says Dr. Medina...

34. “
...it’s text-based with six
hierarchical levels of chapters
”
and subheads—all words.
Get t
hat t
ext
off th
e scre
en...

35. “
...it’s text-based with six
hierarchical levels of chapters
”
and subheads—all words.
Get t
hat t
ext
off th
e scre
en...
Hu h?

36. ,M c Fl y!
H e llo

37. It’s not working
...

38. So what?

39. So stop doing this:

41. Which leads to this:

43. Which costs this:

44. Time
Money

45. u get what I’m sayin’?
Yo

46. u get what I’m sayin’?
Yo
Now let’s
look at ho
Brain Rule w
s can help
...

47. 12 Brain rules
t #1, #4, and #10.
We ’ll look a

48. Brain Rule #1

49. Rule #1 brain power
cise boosts
Exer

50. and yet...

51. What are some examples
of perfect “anti-brain”
environments today?
according to
Dr. Medina

52. the
L e c t u re
h all
Classroom pic

53. the
L e c t u re
h all
Classroom pic

54. Cl as the
s ro o
m

55. Th e o ffi
ce
Classroom pic

56. Th e o ffi
ce
Classroom pic

57. se are
W hoa! Tho
environ ments!
scary

58. se are
W hoa! Tho
environ ments!
scary
How ca
n you t
in thos hink
e space
s?

59. “
There is no greater anti-brain
environment than the classroom
”
and cubicle.
— Dr. John Medina

60. “
There is no greater anti-brain
environment than the classroom
”
and cubicle.
brot her!
en,
— Dr. John Medina
Am

61. Sure, you know exercise
is good for you...

62. But exercise is not just good
for general health, it actually
improves cognition.

63. But exercise is not just good
for general health, it actually
improves cognition.
Two reason
s for this...

64. 1
“
Exercise increases
oxygen flow into the
brain, which reduces
brain-bound free radicals
...an increase in oxygen
is always accompanied
by an uptick in mental
”
sharpness.
— Dr. John Medina

65. 2
“
Exercise acts directly
on the molecular
machinery of the
brain itself. It increases
neurons’ creation,
survival, and resistance
”
to damage and stress.
— Dr. John Medina

66. ore b rain b enefits:
M
EF ITS
BEN
ion
Reduce s depress
a
dementi
Treats
reasoning
Improves
m
Improve s long-ter
memory
d
Imp roves flui
in telligence
lzheimer’s
Reduces A % 0
risk by 5
lems
solve prob
Helps you .
A nd more..

67. What’s this have to do
with presentations?
Two things...

68. 1 Passively sitting is a very
unnatural thing. Audiences
have no patience for tedium.
Think of the presentation
from your audienceʼs
point of view.

69. 2 During the preparation stage,
if youʼre struggling with an
idea, if youʼre stuck, then go
for a walk, a run, just move...

70. ...we were born to move.
Evidence suggest we may
even think better if we toss
the couch-potato lifestyle.

71. ...we were born to move.
Evidence suggest we may
even think better if we toss
the couch-potato lifestyle. ..
otato.
H m mm...P

72. Brain Rule #4

73. Rule #4
do n’ t pay
We
ntio n to
atte ngs
ing thi
bor

74. else important to
’s something n stage:
Here
in the preparatio
remember
ltitasking
Mu
is am yt h.

75. “
Multitasking, when
it comes to paying
”
attention, is a myth.
— Dr. John Medina

76. “
We are biologically incapable of
processing attention-rich inputs
”
simultaneously.
— Dr. John Medina

77. Workus interruptus

78. People who are interrupted:
Take 50% longer to complete a task.
Make 50% more errors.

79. People who are interrupted:
Take 50% longer to complete a task.
Make 50% more errors.
You’d be
more eff
without t icient
he interr
uptions

80. ine is great, but
H ey, being onl
ed how much of
you ’d be surpris o
n ected” is als
yo ur “being con
”
“being interrupted.

81. “ When you’re always online
you’re always distracted.
— Dr. John Medina ”

82. “ So the always online
organization is the always
”
unproductive organization.
— Dr. John Medina

83. Yet, most presentations are put
together while doing other things...
Is this you?

84. Johnson!
Where’s
that pres
entation
I asked f
or?!!!!

85. is an issue, and
Yes time but...
se is different,
each ca

86. If the presentation matters, you
need time off the grid to prepare.

87. If the presentation matters, you
need time off the grid to prepare.
o ditch the
You might want t
r a while...
comput er too fo

88. Try “going analog” and focusing only
on the presentation in the prep stage.
Is this you?

89. Big p icture vs. details

90. Structure your presentation
around meaning, and the big
picture. Then support key ideas
with details.

91. “ If you want to get the particulars
correct, donʼt start with the details.
Start with the key ideas and, in
hierarchical fashion, form the details
”
around these larger notions.
— Dr. John Medina
Good advi
ce, but ho
pay attent w long can
ion to you people
r talk?

92. The brain
needs a
break .

93. “ If keeping someone’s attention
in a lecture was a business, it
”
would have an 80% failure rate.
— Dr. John Medina

94. After 10 minutes,
audience attention
steadily drops.

95. The 10-minute rule
High
Attention
Low
10 20 30 40 50
Minutes of class time
Source: www.brainrules.net/attention

96. So do something
emotionally relevant at
each 10-minute mark to
regain attention.

97. Dr. Medina suggests
changing gears every
10 minutes in your
presentation (lecture,
etc.). Tell a relevant
story, show a relevant
video, do a relevant
activity, etc.

98. One more thing
about attention
...

99. We’re wired to
notice patterns

100. Chunking example
IRSYMCAWTFIBMKGBFBI
At first those letter won’t make sense...
But eventually yo
u’ll recognize
chunks you’ve see
n before.

101. Chunking example
IRSYMCAWTFIBMKGBFBI
Of course, graphic design can help you see the chunks...
Adapted from: www.brainrules.net/attention

102. “
The brain pays
attention to patterns.
Remembering some-
thing we’ve seen
before (like quick-
sand) is a useful
”
evolutionary trait.
— Dr. John Medina

103. What’s the most common
communication mistake?
to Dr. Medina
ac cording

104. “ Relating too much information,
with not enough time devoted to
connecting the dots. Lots of force
”
feeding, very little digestion.
— Dr. John Medina

105. “
The brain doesn’t pay attention to
boring things, and I am as sick of
”
boring presentations as you are.
— Dr. John Medina

106. Brain Rule #10

107. ule #10
R
trum ps
Vi sion
sen ses
a ll o ther

108. Fa ct: we have
r reca ll for
bette
l infor mation
visua

109. We are incredible at remembering pictures.

110. Hear a piece of information,
and three days later you’ll
remember 10% of it.

111. Add a picture and you’ll
remember 65%.

112. Rule of thumb
Oral 10%
3x 6x
Visual 35%
Oral &
Visual 65%
Source: Najjar, LJ (1998) Principles of educational multimedia user interface design (via Brain Rules by John Medina, 2008)

113. “ Why is vision such a big
deal to us? Perhaps
because it’s how we’ve
always apprehended major
threats, food supplies and
”
reproductive opportunity.
— Dr. John Medina

114. “ Why is vision such a big
deal to us? Perhaps
because it’s how we’ve
always apprehended major
threats, food supplies and
”
reproductive opportunity.
— Dr. John Medina
Can I eat it? Will it eat
me? Can I mate with it?
Will it mate with me? H
ave I seen it before?

115. Pictures beat text

116. Recognition soars with pictures
“ Various studies show that recognition
doubles for a picture compared with text.
— Dr. John Medina
”
pictures only
text only
0% 50% 100%
source: www.brainrules.net/vision

117. “ Pictures beat text...because
reading is so inefficient for us. We
have to identify certain features in
the letters to be able to read them.
”
That takes time.
— Dr. John Medina

118. a rned?
e we le
t hav
S o wha

119. .
gain..
ules a
h ree r
ose t
s ee th
Let’s

120. Rule #1
Exercise boosts brain power.
Rule #4
We don’t pay attention to boring things.
Rule #10
Vision trumps all other senses.

121. Review

122. Rule #1
Exercise boosts brain power.
eview✓ Our brains were built for walking/moving!
R
✓ To improve your thinking skills, move!
✓ Exercise gets blood to the brain, bringing
it glucose and oxygen.
✓ Aerobic exercise 2x/week halves the risk
of general dementia, reduces risk of
Alzheimer’s by 60%.
✓ Exercise is just about the best thing you
can do for yourself says Dr. Medina.

123. Rule #4
We don’t pay attention to boring things.
iew✓ No multitasking. When it comes to
ev attention, it’s only one thing at a time.
R
✓ We are better at seeing patterns,
abstracting meaning than recording details.
✓ Tapping people’s emotions helps them learn.
✓ People start to fade after 10 minutes. Get
them back by telling stories, examples, and
targeting their emotions.

124. Rule #10
Vision trumps all other senses.
iew
ev ✓ Vision is our dominant sense, using half of
R the brain’s resources.
✓We learn/remember best through pictures
compared to text or spoken words.
✓Try to communicate more with pictures.
✓Toss your current PowerPoint slides.

125. Question: or the
3 rules mean f
What do these ? And f or the
of presentation neral?
world and sch ool in ge
world o f work
All 12 rules at a glance

126. John Medina’s 12 Brain rules
>>
PDF
ist in
this l
nload site:
a n dow e s web
You c in Rul -rules
th e Bra t/the
from es.ne
br ainrul
www.

127. John Medina’s 12 Brain rules
>

128. Includes a
great DVD
too!
Want to learn more?
Then get this book...
And go to this website:
www.brainrules.net

129. out these slides
Ab w w.istockp hoto.com,
All imag es from w ina which
of Dr. Med
xcept f or images es media
e e Brain Rul
e available in th mediakit
ar rules.net/
kit here: www.brain

130. These slides were produced y GGarr eynolds
by r RReynolds
odu ced b ar
es were pr Japan. Software used
Tinehis slid in Osaka Japan. Software used
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131. These slides were produced by Garr Reynolds
in his home in Osaka Japan. Software used
was Apple’s Keynote (but PowerPoint would’ve
done the trick as well) and a bit of Photoshop.
Domo Arigatou
Checkout
the
PZ website
!
GARR
REYN
ww.present ationzen.com
OLDS
w