Sports PR Lecture 1-24-17

1. Sport PR
Lecture: 1.24.17
University of Cincinnati
By Jackie Reau

2. Current Events Quiz

3. Public Relations
Effectively using communications to
influence behavior.

4. Public Relations Planning
Objective
Target Audiences (internal and external)
Key Messages for Each Audience
Tactics
Timeline of Activity/Responsible Staff
Budget
Measurement

5. Writing a Lead
Who
What
Where
When
Why
How

6. Press Release Assignment
Due in Class (typed copy): Jan. 31

7. Details for the press release
WHO: University of Cincinnati Coach
Mick Cronin
WHAT: NCAA to honor him with an
award for his work with Big Brothers, Big
Sisters Cincinnati
WHEN: February 10 before the UC vs.
Pittsburgh men’s basketball game
WHERE: Fifth Third Bank Arena
*Add a quote from Coach, BBBS rep or
NCAA rep

8. Other helpful hints
*Add your name, email and phone as
contact
*Use Cincinnati as your dateline
*Write a headline
*Provide a call to action (How to buy
tickets to the game)
*Proof read

9. In-Class Press Release Assignment
*Cincinnati Bengals Head Coach Marvin
Lewis appointed to NFL Committee to
study concussions
*Considerations:
-Importance of committee and why
-Why Coach Lewis was chosen
-Potential outcomes of committee

10. Current Event Quizzes