Constructing Social Media


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Presented to Manchester Construction Best Practice Club and Constructing Excellence Collaborative Working Champions Dec 2011

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  • And lastly, just in case you were, please heed the advice of David Meerman Scott (who wrote ‘The new Rules of Marketing and PR’. Don’t worry about sharing your best information online. Your competitino already knows what you’re doing, and People like leaders, not followers. That was August 19 th 2008 by the way. He was ahead even then.
  • And don’t forget. We’re listening – we may even talk about you.
  • Constructing Social Media

    1. 1. Constructing social media martin brown
    2. 3. fairsnape isite blog @fairsnape
    3. 5. socialwhat?
    4. 6. lets think real time web getting under the www
    5. 7. <ul><li>Why social media ? </li></ul><ul><ul><li>Its where you will find your customers, clients, staff, suppliers, contractors, friends …. people </li></ul></ul><ul><ul><li>Its not a new thing </li></ul></ul><ul><ul><li>but a new way of doing old things , </li></ul></ul><ul><ul><li>… . like talking and communicating </li></ul></ul><ul><ul><li>and having conversations again … </li></ul></ul><ul><li>something emails killed? </li></ul>
    6. 11. What do people see when they look for you on-line? On the Web? Across social media?
    7. 17. visibility intelligence learn + share communicate see and be seen be innovative punch above weight leads industry + Market client + competitor sustainability best Practice good news staff + clients … people collaborative working relationships Why use social media in construction ? What’s the ROI? conversations
    8. 21. Real-time twitter Tweetchats … #GVischat #TBIMchat #AIAchat #Futrchat #CSRchat “ brilliant use of twitter for learning, sharing, brainstorming”
    9. 22. Construction unlocking the potential of social media
    10. 23. Where to start? 1. In the Boardroom
    11. 24. Stargazing Grounded Balance of Continuity and Change .
    12. 25. French politician Alexandre Ledru‐Rollin “ There go my people I must find out where they are going so I can lead them.”
    13. 26. “ We are encouraging use of social media as a method for continuing the conversations with our clients,” “ The risks of using the media are the same risks that you have with any employee representing the company. “ If you teach your staff how to talk about the company and how to interact with the public regarding the company, then these platforms are not an issue.”
    14. 27. http://www. davidmeermanscott .com/
    15. 28. “ If we don’t get this right Gen X and Gen Y won’t want to work for us but they will want to work for someone else ” “ you cant hide anything from us … we are to social media savvy”
    16. 29. Where to start? 1. In the Boardroom 2. Communications
    17. 30. Poor communications at the root of most construction problems?
    18. 31. Blogs new look project diaries? Learning from clients “ The value of what we know is sharing it”
    19. 32. Communicating ….
    20. 33. sharing ….
    21. 34. informative ….
    22. 35. dairy ….
    23. 36. progress ….
    24. 37. Where to start? 1. In the Boardroom 2. Communications 3. On projects
    25. 38. There’s an app …
    26. 39. Site Diary Making Site Images work + = ?
    27. 40. Where to start? 1. In the Boardroom 2. Communications 3. On projects 4. Winning Work / PR
    28. 41. Bid and PQQ Production Collaborative input to bids
    29. 42. Bids and Interviews Contractor Interview Team Project Team Client
    30. 43. this presentation online Great for getting wider reach of your presentations and … Introducing QR Codes
    31. 44. Web Project Sheets Links to Building / Facilities website Innovative solutions Client website Contractor website Supply Chain links Project Blogs + Images Google Maps QR Code (for accessing online info from printed version) Allow Feedback RSS Sharing onwards Make project sheets come alive again
    32. 45. … limitless opportunities for QR codes Source: SMPR @katiebrowntweets
    33. 46. One: Tune In Two: Tune Out Three: Get Amplified Four: Link in Five: Google + Drop it   Six: Blog it Seven: Know it Eight: Make it live Nine: Share it Ten: QR Code it   Win Work with social media
    34. 47. Where to start? Board level Explore your digital visibility Engage with linkedin and twitter Learn share and collaborate Put site pictures to work Use in project sheets and bids
    35. 48. Construction managing the potential of social media
    36. 49. Don’t forget to measure Social Media is like any other Initiative … Guidelines Objectives Targets Measure Evaluate
    37. 50. … have some form of fair play Web Use Guidelines Policy or Code of Conduct
    38. 51. @gemmawent
    39. 52. Hands on getting started clinics / workshops
    40. 53. Improving your digital visibility
    41. 54. Using social media to win work
    42. 55. Web in a hour (for micro SME’s)
    43. 56. PR support … through friends
    44. 57. Social Media User Guidelines
    45. 58. How will you respond to social media?
    46. 59. constructing social media martin brown @fairsnape CREDITS: @eepaul @subutcher @lucymarcus @pauleycreative @gemmawent @katiebrowntweets
    47. 60. t: @fairsnape martin brown e:
    48. 61. wishing you a very merry christmas and prosperous new year