Constructing Social Media

Constructing social media martin brown

fairsnape isite blog @fairsnape

socialwhat?

lets think real time web getting under the www

Why social media ?
Its where you will find your customers, clients, staff, suppliers, contractors, friends …. people
Its not a new thing
but a new way of doing old things ,
… . like talking and communicating
and having conversations again …
something emails killed?

What do people see when they look for you on-line? On the Web? Across social media?

visibility intelligence learn + share communicate see and be seen be innovative punch above weight leads industry + Market client + competitor sustainability best Practice good news staff + clients … people collaborative working relationships Why use social media in construction ? What’s the ROI? conversations

Real-time twitter Tweetchats … #GVischat #TBIMchat #AIAchat #Futrchat #CSRchat “ brilliant use of twitter for learning, sharing, brainstorming”

Construction unlocking the potential of social media

Where to start? 1. In the Boardroom

Stargazing Grounded Balance of Continuity and Change .

French politician Alexandre Ledru‐Rollin “ There go my people I must find out where they are going so I can lead them.”

“ We are encouraging use of social media as a method for continuing the conversations with our clients,” “ The risks of using the media are the same risks that you have with any employee representing the company. “ If you teach your staff how to talk about the company and how to interact with the public regarding the company, then these platforms are not an issue.”

http://www. davidmeermanscott .com/

“ If we don’t get this right Gen X and Gen Y won’t want to work for us but they will want to work for someone else ” “ you cant hide anything from us … we are to social media savvy”

Where to start? 1. In the Boardroom 2. Communications

Poor communications at the root of most construction problems?

Blogs new look project diaries? Learning from clients “ The value of what we know is sharing it”

Communicating ….

sharing ….

informative ….

dairy ….

progress ….

Where to start? 1. In the Boardroom 2. Communications 3. On projects

There’s an app …

Site Diary Making Site Images work + = ?

Where to start? 1. In the Boardroom 2. Communications 3. On projects 4. Winning Work / PR

Bid and PQQ Production Collaborative input to bids

Bids and Interviews Contractor Interview Team Project Team Client

this presentation online Great for getting wider reach of your presentations and … Introducing QR Codes

Web Project Sheets Links to Building / Facilities website Innovative solutions Client website Contractor website Supply Chain links Project Blogs + Images Google Maps QR Code (for accessing online info from printed version) Allow Feedback RSS Sharing onwards Make project sheets come alive again

… limitless opportunities for QR codes Source: SMPR @katiebrowntweets

One: Tune In Two: Tune Out Three: Get Amplified Four: Link in Five: Google + Drop it Six: Blog it Seven: Know it Eight: Make it live Nine: Share it Ten: QR Code it Win Work with social media

Where to start? Board level Explore your digital visibility Engage with linkedin and twitter Learn share and collaborate Put site pictures to work Use in project sheets and bids

Construction managing the potential of social media

Don’t forget to measure Social Media is like any other Initiative … Guidelines Objectives Targets Measure Evaluate

… have some form of fair play Web Use Guidelines Policy or Code of Conduct

@gemmawent gemmawent.com

Hands on getting started clinics / workshops

Improving your digital visibility

Using social media to win work

Web in a hour (for micro SME’s)

PR support … through friends

Social Media User Guidelines

How will you respond to social media?

constructing social media martin brown @fairsnape CREDITS: @eepaul @subutcher @lucymarcus @pauleycreative @gemmawent @katiebrowntweets

t: @fairsnape martin brown e: fairsnape@gmail.com

wishing you a very merry christmas and prosperous new year

http://www.sociallyperforming.com	65
http://paper.li	51
http://twitter.com	4
http://us-w1.rockmelt.com	2
http://www.twylah.com	1

Constructing Social Media

by martin brown on Dec 11, 2011

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Constructing Social Media — Presentation Transcript