The document discusses the benefits and opportunities that social media presents for the construction industry. It argues that social media allows construction companies to communicate with customers, employees, and other stakeholders in real-time. It also provides opportunities to showcase work, collaborate on projects, and find new business leads. The document provides advice on how construction companies can start using social media, including designating staff to manage social media presence and using platforms like blogs and photos to share project updates.

1. Constructing social media martin brown

3. fairsnape isite blog @fairsnape

5. socialwhat?

6. lets think real time web getting under the www

7. Why social media ? Its where you will find your customers, clients, staff, suppliers, contractors, friends …. people Its not a new thing but a new way of doing old things , … . like talking and communicating and having conversations again … something emails killed?

11. What do people see when they look for you on-line? On the Web? Across social media?

17. visibility intelligence learn + share communicate see and be seen be innovative punch above weight leads industry + Market client + competitor sustainability best Practice good news staff + clients … people collaborative working relationships Why use social media in construction ? What’s the ROI? conversations

21. Real-time twitter Tweetchats … #GVischat #TBIMchat #AIAchat #Futrchat #CSRchat “ brilliant use of twitter for learning, sharing, brainstorming”

22. Construction unlocking the potential of social media

23. Where to start? 1. In the Boardroom

24. Stargazing Grounded Balance of Continuity and Change .

25. French politician Alexandre Ledru‐Rollin “ There go my people I must find out where they are going so I can lead them.”

26. “ We are encouraging use of social media as a method for continuing the conversations with our clients,” “ The risks of using the media are the same risks that you have with any employee representing the company. “ If you teach your staff how to talk about the company and how to interact with the public regarding the company, then these platforms are not an issue.”

27. http://www. davidmeermanscott .com/

28. “ If we don’t get this right Gen X and Gen Y won’t want to work for us but they will want to work for someone else ” “ you cant hide anything from us … we are to social media savvy”

29. Where to start? 1. In the Boardroom 2. Communications

30. Poor communications at the root of most construction problems?

31. Blogs new look project diaries? Learning from clients “ The value of what we know is sharing it”

32. Communicating ….

33. sharing ….

34. informative ….

35. dairy ….

36. progress ….

37. Where to start? 1. In the Boardroom 2. Communications 3. On projects

38. There’s an app …

39. Site Diary Making Site Images work + = ?

40. Where to start? 1. In the Boardroom 2. Communications 3. On projects 4. Winning Work / PR

41. Bid and PQQ Production Collaborative input to bids

42. Bids and Interviews Contractor Interview Team Project Team Client

43. this presentation online Great for getting wider reach of your presentations and … Introducing QR Codes

44. Web Project Sheets Links to Building / Facilities website Innovative solutions Client website Contractor website Supply Chain links Project Blogs + Images Google Maps QR Code (for accessing online info from printed version) Allow Feedback RSS Sharing onwards Make project sheets come alive again

45. … limitless opportunities for QR codes Source: SMPR @katiebrowntweets

46. One: Tune In Two: Tune Out Three: Get Amplified Four: Link in Five: Google + Drop it Six: Blog it Seven: Know it Eight: Make it live Nine: Share it Ten: QR Code it Win Work with social media

47. Where to start? Board level Explore your digital visibility Engage with linkedin and twitter Learn share and collaborate Put site pictures to work Use in project sheets and bids

48. Construction managing the potential of social media

49. Don’t forget to measure Social Media is like any other Initiative … Guidelines Objectives Targets Measure Evaluate

50. … have some form of fair play Web Use Guidelines Policy or Code of Conduct

51. @gemmawent gemmawent.com

52. Hands on getting started clinics / workshops

53. Improving your digital visibility

54. Using social media to win work

55. Web in a hour (for micro SME’s)

56. PR support … through friends

57. Social Media User Guidelines

58. How will you respond to social media?

59. constructing social media martin brown @fairsnape CREDITS: @eepaul @subutcher @lucymarcus @pauleycreative @gemmawent @katiebrowntweets

60. t: @fairsnape martin brown e: fairsnape@gmail.com

61. wishing you a very merry christmas and prosperous new year