Design is hacking how we learn                                            David Sherwin, AIGA Into the Woods 2012         ...
Time for a pop quiz!
Question 1: Can design solve mostof society’s biggest problems?** Be sure to show your work.
Design can solve society’sbiggest problems…
Design can solve society’sbiggest problems…if we cultivate a loveof learning throughthe design process.
Design can solve society’sbiggest problems…if we cultivate a loveof learning throughthe design process.This is a talk abou...
Let’s start by talkingabout survival.
CHALLENGEUnderstand the nature and value ofconnection, and the digital connectionmodels of urban girls in Nairobi.
APPROACHEmpower girls in local girl groups throughexplorer training so they can collaborativelyplan and co-design solution...
FOUR WEEKSexplorer training  week        1              1              22                 33                4         lear...
FOUR WEEKSresearch objectives week    1                2            3            4   FOUNDATIONS          FOCUS       IDEA...
Week 1: Creating sparks to build friendships
Week 2: Becoming explorers and storytellers
Week 3: Exposing latent creativity and wisdom
Week 4: Encouraging co-leadership and collective action
Future focus: Growing and networking local girl groups
LEARNINGSThe process and the producthad great value to the community.Girls honed practical skills by beingexposed to the d...
IVE BEEN SO HAPPY  SINCE STARTING THIS       PROGRAM OF     EXPLORING. I FEELMORE CONFIDENT THANTHE TIME THAT I CAME—I WAS...
LEARNINGSThere are few substitutes for in-personcommunication when encouraginglocal community problem solving.Technology h...
Practicing design isempowering.It helps people see theworld in a different way—and consider how tochange it for the better....
How weare oftentaught                                   THEORY                PRACTICE                                    ...
Howdesignerslearn                                                                  PRACTICE                               ...
“Designers have the ability and the training to harnessthe tacit knowledge of the unconscious mind, rather thanbeing limit...
Howdesignersanyone                                                                 PRACTICEcan try                        ...
How can I do this inmy community?
How can I do this inmy community?“Design situations that allowequitable solutions to emerge…”—Scott Boylston
How can I do this inmy community?“Design situations that allowequitable solutions to emerge…”—Scott BoylstonHelp people us...
predictadapt
Ask better questions by using the 5W’s and an H.(And active listening!)
what    What events or actions are happening? who    Who is involved? Who helps or gets in the way? why    Why is this hap...
Know your bias when consideringsomeone else’s needs—and your own.
thousands of sticky notes
Researching other people requires usto apply more rigor to our life decisions.
Questions are also tools that help usfocus where to ideate—and breakrigid patterns of thought.
People are seeking healthierfood and drink in metropolitanand rural areas.                               WHY?             ...
People are seeking healthierfood and drink in metropolitanand rural areas.                               WHY?             ...
People are seeking healthierfood and drink in metropolitanand rural areas.                               WHY?             ...
ARTICULATE HOW BY GENERATING IDEATION QUESTIONSHow might we        How might we        How might we         How might webe...
Be more effective in how youuse your time to come up with ideasby using timeboxing.
ACT                      EVALUATE                   ARTICULATE• what to do              • did you do it?              • wh...
ACT                        EVALUATE                   ARTICULATEcreate low-fi design ideas   • did you do it?              ...
ACT                       EVALUATE                ARTICULATEcreate low-fi design ideas   low-fi ideas worked,       • what e...
ACT                       EVALUATE               ARTICULATEcreate low-fi design ideas   low-fi ideas worked,       add anoth...
ARTICULATE          REFLECT   ACTdd another 5 minutesdd 5 more ideaseally more unicornsn more sticky notes
20 MINS      40 MINS     60 MINS      80 MINS     100 MINS    120 MINS                                                    ...
Don’t let people argue for ideas untileveryone shares their preference.
interactive storybooks about loneliness
Tell a story. Perform a drama. Sing a song.Write it down. Draw your idea. Create a comic.Make a collage. Tinker with disco...
Tear apart and reassemble your storiesso you can say more with less.
Questions help you unpack howto act on your best ideas.
why    Why is this problem happening? who    Who can help you fix it?what    What skills or materials do you need to solve ...
Want big change? Keep motivatedby visibly celebrating quick wins.
Team up by creating personalconnections through sharedgoals and values.
forming normingstormingperforming
Help others identify andshare their superpowers.Apply them in concert.
“Our life is an apprenticeship to the truth,that around every circle another can be drawn…”—Emerson
Design can solve society’sbiggest problems…
Design can solve society’sbiggest problems…If we can help people unlocktheir potential by learningthrough design.
Design can solve society’sbiggest problems…If we can help people unlocktheir potential by learningthrough design.This is g...
Let’s share our tools with the world.
Download the Collective Action Toolkit:                                    frogdesign.com/cat                             ...
Design Is Hacking How We Learn
Design Is Hacking How We Learn
Design Is Hacking How We Learn
Design Is Hacking How We Learn
Design Is Hacking How We Learn
Design Is Hacking How We Learn
Design Is Hacking How We Learn
Design Is Hacking How We Learn
Design Is Hacking How We Learn
Design Is Hacking How We Learn
Design Is Hacking How We Learn
Design Is Hacking How We Learn
Design Is Hacking How We Learn
Design Is Hacking How We Learn
Design Is Hacking How We Learn
Design Is Hacking How We Learn
Design Is Hacking How We Learn
Design Is Hacking How We Learn
Design Is Hacking How We Learn
Design Is Hacking How We Learn
Design Is Hacking How We Learn
Design Is Hacking How We Learn
Design Is Hacking How We Learn
Design Is Hacking How We Learn
Design Is Hacking How We Learn
Design Is Hacking How We Learn
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Design Is Hacking How We Learn

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The next big disruption in lifelong learning will be by design. We are innately trained and poised to have a global impact on how other people can survive and thrive, whether they are designers or not. In this talk from AIGA Seattle's Into the Woods 2012 conference, David Sherwin points out opportunities and shares tools he's gathered to encourage people to be better critical thinkers and problem solvers, using the activity areas of the Collective Action Toolkit as a frame (which at the time was still a work in progress).

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  • Very inspiring slide! Imagine, plan, make, etc. This is great, thank you for sharing with us!
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  • So inspiring.
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  • I'm using http://jingbox.com/five/ for my slideshares
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  • Frog, great thing! I'm reading slow but there I go...
    I wanted to point you that on the 5th slide, instead of 'of' in the phrase, it would be better (i feel it like) 'for', something like this: 'If we cultivate a love for learning through the design process'.

    Will write more when I finish
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  • Very inspiring presentation! thanks so much for sharing. It remembers me an italian designer: Bruno Munari. He wrote a interesting book on the 'design process' and on its attitude to improve itself: 'Da Cosa Nasce Cosa' (one thing comes from another).
    This is a good example about understanding knowledge as a commons: the culture is the unique resource that - if and when is used - increases itself in time and space.
    ;paola
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Transcript of "Design Is Hacking How We Learn"

  1. 1. Design is hacking how we learn David Sherwin, AIGA Into the Woods 2012 @changeorderphoto 6291481572 by Beggs / CC Attribution 2.0 Generic License
  2. 2. Time for a pop quiz!
  3. 3. Question 1: Can design solve mostof society’s biggest problems?** Be sure to show your work.
  4. 4. Design can solve society’sbiggest problems…
  5. 5. Design can solve society’sbiggest problems…if we cultivate a loveof learning throughthe design process.
  6. 6. Design can solve society’sbiggest problems…if we cultivate a loveof learning throughthe design process.This is a talk about howwe can do this better.
  7. 7. Let’s start by talkingabout survival.
  8. 8. CHALLENGEUnderstand the nature and value ofconnection, and the digital connectionmodels of urban girls in Nairobi.
  9. 9. APPROACHEmpower girls in local girl groups throughexplorer training so they can collaborativelyplan and co-design solutions for their needs.
  10. 10. FOUR WEEKSexplorer training week 1 1 22 33 4 learn skills tell stories imagine possibilities be heard
  11. 11. FOUR WEEKSresearch objectives week 1 2 3 4 FOUNDATIONS FOCUS IDEATION PROTOTYPE girl kick-off connections co-design evaluation
  12. 12. Week 1: Creating sparks to build friendships
  13. 13. Week 2: Becoming explorers and storytellers
  14. 14. Week 3: Exposing latent creativity and wisdom
  15. 15. Week 4: Encouraging co-leadership and collective action
  16. 16. Future focus: Growing and networking local girl groups
  17. 17. LEARNINGSThe process and the producthad great value to the community.Girls honed practical skills by beingexposed to the design process.Local education systems did not teachgirls how to grow and apply theseskills in a flexible manner to solvea wide range of critical problems.
  18. 18. IVE BEEN SO HAPPY SINCE STARTING THIS PROGRAM OF EXPLORING. I FEELMORE CONFIDENT THANTHE TIME THAT I CAME—I WAS TOO SHY. NOW IMMEETING OTHER GIRLS. I AM HAPPY. Girl Participant, 14
  19. 19. LEARNINGSThere are few substitutes for in-personcommunication when encouraginglocal community problem solving.Technology has great potential to expandeducation’s reach, but we have to start localand analog to achieve scale.Safe spaces—places where girls are“free to try, free to fail”—are criticalfor gaining core problem-solving skills.
  20. 20. Practicing design isempowering.It helps people see theworld in a different way—and consider how tochange it for the better.This hacks how we learn.
  21. 21. How weare oftentaught THEORY PRACTICE REFLECTIONThanks to Kristian Simsarian forsharing this model with me.
  22. 22. Howdesignerslearn PRACTICE THEORY TACIT KNOWLEDGE REFLECTIONtake a peek at the70/20/10 modelMichael M. Lombardo and Robert W. Eichingerand/or Eric Schmidt and others
  23. 23. “Designers have the ability and the training to harnessthe tacit knowledge of the unconscious mind, rather thanbeing limited to working with explicit knowledge. Thismakes them good at synthesizing complex problems withlarge numbers of constraints; It also makes them bad atexplaining or defining what they are doing or thinking.They will describe process and results because they arenot consciously aware of their own rationale.”—Bill Moggridge, rest in peace
  24. 24. Howdesignersanyone PRACTICEcan try THEORYnew modesof learning TACIT KNOWLEDGE REFLECTIONtake a peek at the70/20/10 modelMichael M. Lombardo and Robert W. Eichingerand/or Eric Schmidt and others
  25. 25. How can I do this inmy community?
  26. 26. How can I do this inmy community?“Design situations that allowequitable solutions to emerge…”—Scott Boylston
  27. 27. How can I do this inmy community?“Design situations that allowequitable solutions to emerge…”—Scott BoylstonHelp people use our toolsindependent of the design processto improve their lives.
  28. 28. predictadapt
  29. 29. Ask better questions by using the 5W’s and an H.(And active listening!)
  30. 30. what What events or actions are happening? who Who is involved? Who helps or gets in the way? why Why is this happening? Why do you feel this way?where Where does this happen?when When does it happen? how How does it happen? How does it affect you?
  31. 31. Know your bias when consideringsomeone else’s needs—and your own.
  32. 32. thousands of sticky notes
  33. 33. Researching other people requires usto apply more rigor to our life decisions.
  34. 34. Questions are also tools that help usfocus where to ideate—and breakrigid patterns of thought.
  35. 35. People are seeking healthierfood and drink in metropolitanand rural areas. WHY? STRATEGYIt’s expensive to constantlyvisit vending machines to refill WHAT’S STANDING INit with fresh foods. OUR WAY?How might we best maintainthe freshness of healthy foodin a vending machine? HOW MIGHT WE?
  36. 36. People are seeking healthierfood and drink in metropolitanand rural areas. WHY? STRATEGYIt’s expensive to constantlyvisit vending machines to refill WHAT’S STANDING INit with fresh foods. OUR WAY? TACTICSHow might we best maintainthe freshness of healthy foodin a vending machine? HOW MIGHT WE?
  37. 37. People are seeking healthierfood and drink in metropolitanand rural areas. WHY? STRATEGYIt’s expensive to constantlyvisit vending machines to refill WHAT’S STANDING INit with fresh foods. OUR WAY? TACTICSHow might we best maintainthe freshness of healthy foodin a vending machine? HOW MIGHT WE? DESIGN
  38. 38. ARTICULATE HOW BY GENERATING IDEATION QUESTIONSHow might we How might we How might we How might webest maintain signal to users procure and create a vendingthe freshness of vending deliver fresh food machine that canof healthy food machines the for inclusion contain differentin a vending freshness of food in vending sizes, shapes,machine? on display? machines in and types of a region? food?How might we How might we How might we How might weaid a vending help a machine most quickly help users seemachine in quick- provide the receive payment what is availablely recognizing appropriate and disburse at a vendingdifferent types climate to products to machine whenof fresh and different types vending machine they are notlocal food? of food? users? present?
  39. 39. Be more effective in how youuse your time to come up with ideasby using timeboxing.
  40. 40. ACT EVALUATE ARTICULATE• what to do • did you do it? • what else needs to be done?• how long you’ll do it • need more time? • how much time will it take?• required output • get the right output? • was output is needed?• desired fidelity • was it the right fidelity? • what fidelity is required?
  41. 41. ACT EVALUATE ARTICULATEcreate low-fi design ideas • did you do it? • what else needs to be done?do it for 10 minutes • need more time? • how much time will it take?at least 8 ideas • get the right output? • was output is needed?words + doodles • was it the right fidelity? • what fidelity is required?on Post-It Notes
  42. 42. ACT EVALUATE ARTICULATEcreate low-fi design ideas low-fi ideas worked, • what else needs to be done?do it for 10 minutes especially the sketches • how much time will it take?at least 8 ideas with corgi puppies— • was output is needed?words + doodles but more ideas with • what fidelity is required?on sticky notes unicorns would help
  43. 43. ACT EVALUATE ARTICULATEcreate low-fi design ideas low-fi ideas worked, add another 5 minutesdo it for 10 minutes especially the sketches add 5 more ideasat least 8 ideas with corgi puppies— ideally more unicornswords + doodles but more ideas with on more sticky noteson sticky notes unicorns would help
  44. 44. ARTICULATE REFLECT ACTdd another 5 minutesdd 5 more ideaseally more unicornsn more sticky notes
  45. 45. 20 MINS 40 MINS 60 MINS 80 MINS 100 MINS 120 MINS FINAL CLEAN SKETCHES VISUAL REFINED DESIGN EVALUATE WIREFRAMES THINKING DETERMINE ROUGH APP EVALUATE WIREFRAMES CONTENTBRAINSTORM BIG IDEAS EVALUATE
  46. 46. Don’t let people argue for ideas untileveryone shares their preference.
  47. 47. interactive storybooks about loneliness
  48. 48. Tell a story. Perform a drama. Sing a song.Write it down. Draw your idea. Create a comic.Make a collage. Tinker with discourses.
  49. 49. Tear apart and reassemble your storiesso you can say more with less.
  50. 50. Questions help you unpack howto act on your best ideas.
  51. 51. why Why is this problem happening? who Who can help you fix it?what What skills or materials do you need to solve it?where Where can you go for assistance?when When can you get started? how How might we work together to change it?
  52. 52. Want big change? Keep motivatedby visibly celebrating quick wins.
  53. 53. Team up by creating personalconnections through sharedgoals and values.
  54. 54. forming normingstormingperforming
  55. 55. Help others identify andshare their superpowers.Apply them in concert.
  56. 56. “Our life is an apprenticeship to the truth,that around every circle another can be drawn…”—Emerson
  57. 57. Design can solve society’sbiggest problems…
  58. 58. Design can solve society’sbiggest problems…If we can help people unlocktheir potential by learningthrough design.
  59. 59. Design can solve society’sbiggest problems…If we can help people unlocktheir potential by learningthrough design.This is good for everyone:families, clients, communities, yourself.
  60. 60. Let’s share our tools with the world.
  61. 61. Download the Collective Action Toolkit: frogdesign.com/cat Say hello: david.sherwin@frogdesign.com davidsherwin.com @changeorder© 2013 frog. All rights reserved.

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