Improve the
user
experience
Question # 1
How can you help users
try out new products?
http://www.tramontina.com/ involved users to test drive
lawnmowers in São Paulo parks
http://www.fastcocreate.com/3060407/...
Pop up stores use temporary spaces in cities to
give customers a sense of something unexpected.
http://www.mckinseyonmarke...
Question # 2
How can you help people
create with each other?
Example
http://agilityhackathon.com/
Active participation
Passive entertainment
Future/Curiosity
Past/Nostalgia
Example
https://99designs.de/
Question # 3
How can you help users save
time when using products?
In parking lots, sensors detect how many parking
spots are available and give visual indicators
to drivers.
http://www.mck...
Lower football field so the ball does not run away
Question # 4
How can users help out
get things done?
https://www.fixmystreet.com/report/842781
On https://www.fixmystreet.com/ people report problems they see.
At http://spiga-ristorante.ch/,
customers pick up their food
themselves when it's ready.
A mobile device that customers
ge...
Mobile phone carrier https://www.giffgaff.com/ invites
users to help out do different kinds of work such as
 handle custo...
To learn to see customers as assets, talk about
customer needs at the start of every meeting.
http://www.customerbliss.com...
Further inspiration
https://www.teacherspayteachers.com/Product/Needs-that-people-have-1530997
Question # 5
How can you help users have
more joy using products?
If you make speakers / headphones / audio equipment,
what about helping people listen better?
Further inspiration
https://www.teacherspayteachers.com/Product/How-can-we-listen-better-1485898
Question # 6
How can we help each
other use things?
Sources
http://www.9flats.com/
https://www.airbnb.com/
http://campinmygarden.com/
https://www.couchsurfing.org/
https://ro...
Sources
http://www.autonetzer.de/
http://www.buzzcar.com/
http://www.deways.com/
https://www.drivy.com/
http://gomore.dk/
...
Question # 7
How can you help people
share ideas with and
meet each other?
http://www.meetup.com/
Additional sources
https://hbr.org/2011/04/experience-co-creation.html
https://hbr.org/2013/09/the-truth-about-customer-ex...
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How can we improve the user experience?

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7 questions to help you improve the user experience. Research included.

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How can we improve the user experience?

  1. 1. Improve the user experience
  2. 2. Question # 1 How can you help users try out new products?
  3. 3. http://www.tramontina.com/ involved users to test drive lawnmowers in São Paulo parks http://www.fastcocreate.com/3060407/quick-hit/brazilian-lawnmower-brand-used-test-drives-to-clean-up-city-parks
  4. 4. Pop up stores use temporary spaces in cities to give customers a sense of something unexpected. http://www.mckinseyonmarketingandsales.com/the-future-of-the-shopping-mall
  5. 5. Question # 2 How can you help people create with each other?
  6. 6. Example http://agilityhackathon.com/
  7. 7. Active participation Passive entertainment Future/Curiosity Past/Nostalgia
  8. 8. Example https://99designs.de/
  9. 9. Question # 3 How can you help users save time when using products?
  10. 10. In parking lots, sensors detect how many parking spots are available and give visual indicators to drivers. http://www.mckinseyonmarketingandsales.com/the-future-of-the-shopping-mall
  11. 11. Lower football field so the ball does not run away
  12. 12. Question # 4 How can users help out get things done?
  13. 13. https://www.fixmystreet.com/report/842781 On https://www.fixmystreet.com/ people report problems they see.
  14. 14. At http://spiga-ristorante.ch/, customers pick up their food themselves when it's ready. A mobile device that customers get when ordering and paying for the food, lights up when the food is ready. https://www.facebook.com/spigaristorante/photos/a.359917147466617.1073741831.359551147503217/393235250801473/
  15. 15. Mobile phone carrier https://www.giffgaff.com/ invites users to help out do different kinds of work such as  handle customer support requests,  create ads,  provide input on strategy and pricing. http://www.digitalistmag.com/customer-experience/2015/12/14/what-is-the-customer-experience-in-a-digital-economy-03860570
  16. 16. To learn to see customers as assets, talk about customer needs at the start of every meeting. http://www.customerbliss.com/learning-about-customer-experience-competencies/
  17. 17. Further inspiration https://www.teacherspayteachers.com/Product/Needs-that-people-have-1530997
  18. 18. Question # 5 How can you help users have more joy using products?
  19. 19. If you make speakers / headphones / audio equipment, what about helping people listen better?
  20. 20. Further inspiration https://www.teacherspayteachers.com/Product/How-can-we-listen-better-1485898
  21. 21. Question # 6 How can we help each other use things?
  22. 22. Sources http://www.9flats.com/ https://www.airbnb.com/ http://campinmygarden.com/ https://www.couchsurfing.org/ https://roomorama.com/ http://www.wimdu.co.uk/
  23. 23. Sources http://www.autonetzer.de/ http://www.buzzcar.com/ http://www.deways.com/ https://www.drivy.com/ http://gomore.dk/ https://minbildinbil.dk/ https://www.nachbarschaftsauto.de/ https://sharoo.com/ http://www.tamyca.de/
  24. 24. Question # 7 How can you help people share ideas with and meet each other?
  25. 25. http://www.meetup.com/
  26. 26. Additional sources https://hbr.org/2011/04/experience-co-creation.html https://hbr.org/2013/09/the-truth-about-customer-experience https://hbr.org/2015/11/what-a-great-digital-customer-experience-actually-looks-like https://readthink.com/the-true-meaning-behind-the-ceo-title-b4633e37eda9#.3h1xgz23r http://www.strategy-business.com/pictures/What-Good-User-Experience-Looks-Like http://www.strategy-business.com/article/Your-Employees-User-Experience-Should-Be-a-Strategic-Priority

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