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How do you improve the customer experience?
 

How do you improve the customer experience?

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16 inputs to improve the customer experience.

16 inputs to improve the customer experience.

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    How do you improve the customer experience? How do you improve the customer experience? Presentation Transcript

    • 16 tips to improve the customer experience
    • Tip # 1: Help customers design products.Tip # 2: Help customers choose products.Tip # 3: Help customers try new products or services.Tip # 4: Help customers order and pay products or services.Tip # 5: Help customers finance products or services.Tip # 6: Help customers transport products and/or people.Tip # 7: Help customers install products.Tip # 8: Help people use products.Tip # 9: Help customers save time using products.Tip # 10: Help customers lower risk of using products.Tip # 11: Help customers reduce costs.Tip # 12: Help customers have more joy using products.Tip # 13: Help users get more status.Tip # 14: Help customers earn money on their things.Tip # 15: Help people get things fixed.Tip # 16: Help people recycle things.
    • Tip # 1Help customersdesign products
    • How can you help customers design products faster, and/or cheaper, and/or simpler, and/or in a more environmentally friendly way, and/or in a more exciting way, and/or in a more interactive way?
    • ExampleSourcehttp://99designs.com/
    • 4 tips to create an interactive experience Products The company needs to make its products interactive. Physical places The company needs to redesign its physical places for 2-way interactions. People The company needs to train its people for co-creative dialogue. Digital sites The company needs to open up the architecture of its digital sites to other processes and content that the company doesnt control.Sourcehttp://blogs.hbr.org/cs/2011/04/experience_co-creation.html
    • Active participation Future / Curiosity Participation on Participation onPast / Nostalgia blogs about Wikipedia business development Visit to museum Passive entertainment
    • Tip # 2 Help customerschoose products
    • How can you help customers choose productsor services faster, and/or cheaper, and/or simpler, and/or in a more environmentally friendly way, and/or in a more exciting way?
    • ExampleSourcehttp://topten.ch/
    • Tip # 3 Help customerstry new products or services
    • How can you help customers try new products faster, and/or cheaper, and/or simpler, and/or in a more environmentally friendly way, in a less risky way, and/or in a more exciting way?
    • ExampleSourcehttp://www.inayo.ch/html/probestunde.html
    • ExampleSourcehttp://www.deindeal.ch/
    • Tip # 4 Help customers order and payproducts or services
    • How can you help customers order and payproducts or services faster, and/or cheaper, and/or simpler, and/or in a more environmentally friendly way, in a less risky way, and/or in a more exciting way?
    • ExampleSourcehttps://www.paypal.com/
    • Tip # 5 Help customersfinance products or services
    • How can you help customers finance productsor services faster, and/or cheaper, and/or simpler, and/or in a more environmentally friendly way, in a less risky way, and/or in a more exciting way?
    • Sourceshttp://www.indiegogo.com/http://www.kickstarter.com/
    • http://delicious.com/frankcalberg/crowdfunding
    • Tip # 6 Help customers transportproducts and/or people
    • How can you help customers transport productsand/or themselves from a to b faster, and/or cheaper, and/or simpler, and/or in a more environmentally friendly way, in a less risky way, and/or in a more exciting way?
    • P2P carsharingSourceshttp://www.autonetzer.de/http://www.buzzcar.com/https://fr.cityzencar.com/http://www.deways.com/https://www.drivy.com/http://www.livop.fr/https://www.nachbarschaftsauto.de/https://relayrides.com/http://www.tamyca.de/http://www.unevoiturealouer.com/
    • https://delicious.com/frankcalberg/transport
    • Tip # 7Help customersinstall products
    • How can you help customers install products faster, and/or cheaper, and/or simpler, and/or in a more environmentally friendly way, in a less risky way, and/or in a more exciting way?
    • ExamplesSourceshttp://helpmateapp.com/http://www.renovero.ch/http://www.taskhire.ca/https://www.taskrabbit.com/
    • https://delicious.com/frankcalberg/crowdsourcing
    • Tip # 8Help peopleuse products
    • How can you help customers use products faster, and/or cheaper, and/or simpler, and/or in a more environmentally friendly way, and/or in a less risky way, and/or in a more exciting way?
    • Make scanning an experience for kidsSourcehttp://youtu.be/16p9YRF0l-g, minute 8.
    • Tip # 9Help customers save timeusing products
    • How can you help customers save time usingproducts faster, and/or cheaper, and/or simpler, and/or in a more environmentally friendly way, and/or in a less risky way, and/or in a more exciting way?
    • Lower football fieldso the ball does not run away
    • Tip # 10Help customers lower risk ofusing products
    • How can you help customers lower risk of usingproducts faster, and/or cheaper, and/or simpler, and/or in a more environmentally friendly way, and/or in a less risky way, and/or in a more exciting way?
    • Tip # 11Help customers reduce costs
    • How can you help customers reduce costs ofusing products faster, and/or cheaper, and/or simpler, and/or in a more environmentally friendly way, and/or in a less risky way, and/or in a more exciting way?
    • Sourcehttp://www.comparis.ch/
    • Sourcehttp://www.kelkoo.com/
    • Tip # 12Help customershave more joyusing products
    • How can you help customers have more joy ofusing products faster, and/or cheaper, and/or simpler, and/or in a more environmentally friendly way, and/or in a less risky way, and/or in a more exciting way?
    • SourcePink, Daniel: To sell is human:The surprising truth aboutmoving others, location 1130.http://www.amazon.de/Sell-Human-Surprising-Influencing-ebook/dp/B00AO3K05S/
    • Tip # 13 Help usersget more status
    • How can you help customers get more status faster, and/or cheaper, and/or simpler, and/or in a more environmentally friendly way, and/or in a less risky way, and/or in a more exciting way?
    • Khan Academy uses energy points
    • Tip # 14Help customersearn money on their things
    • How can you help people earn money on theirthings faster, and/or cheaper, and/or simpler, and/or in a more environmentally friendly way, and/or in a less risky way, and/or in a more exciting way?
    • P2P accommodationSourceshttp://www.9flats.com/https://www.airbnb.com/http://campinmygarden.com/https://www.couchsurfing.org/https://roomorama.com/http://www.wimdu.co.uk/
    • Tip # 15 Help peopleget things fixed
    • How can you help people get things fixed faster, and/or cheaper, and/or simpler, and/or in a more environmentally friendly way, and/or in a less risky way, and/or in a more exciting way?
    • Sourcehttp://www.fixmystreet.com/report/324532
    • Tip # 16 Help peoplerecycle things
    • How can you help people recycle things faster, and/or cheaper, and/or simpler, and/or in a more environmentally friendly way, and/or in a less risky way, and/or in a more exciting way?
    • Sourcehttp://www.flickr.com/photos/frankcalberg/4700472830/
    • Thank you very much in advance for anydonation you choose to make to showyour appreciation.http://www.frankcalberg.com/payment