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THE FUTURE
presented by
STORE
of the brick & mortar
[what retailers need to know]
the shopping experience is
CHANGING
IN-STORE
innovation
armed associates
mobile POS
touch screens
mobile-exclusive deals
in-store self pay
in-store mapping
beacons
intelligent lights
in-store analytics
THE NEW
CONSUMER
smartphone
owners
are
smartphone
shoppers
79
BEFORE AFTER
BEFORE THE
STORE VISIT
smartphone shoppers
use their phones for
pre-shopping activities
BEFORE
90
BEFORE
where are they looking?
1
2
3
search engine
retailer’s website
retailer’s app
BEFORE
70
shoppers expect stores
to be within
5 miles
of their location
1 2 3 4 5
BEFORE
when do they buy?
80
shoppers searching on mobile
want to buy
that same day
BEFORE
where do they buy?
82
shoppers that buy after
searching online
buy at a
physical store
DURING THE
STORE VISIT
really?
most likely to use their smartphones for a shopping trip…
DURING
DURING
84
smartphone shoppers use their
phones for help while
[inside] the store
DURING
shoppers use their smartphones
to find information
INSTEAD
of asking a
store associate
don’t help me
DURING
76
customers
purchase more products
based on merchant
recommendations in-store
scratch that… PLEASE help me
DURING
mo’ mobile, mo’ money
$
$
occasional
phone use in-store
frequent
phone use in-store
frequent mobile shoppers
spend
25%
more
AFTER THE
STORE VISIT
AFTER
what do they want?
93
shoppers will provide
detailed information
if they received
customized offers
in return
AFTER
why does it matter?
78
shoppers buyfrom a store
more frequently
if they receive offers tailored
to their
interests
AFTER
71
consumers are
more likely to buy
when offers are
where do they want
to receive these offers?
targeted
locationto their
what does it all mean?
that’s a lot of numbers
keeps your store relevant
mobile…
isn’t just a nice to have
it’s imperative
gets shoppers in your store
keeps them there longer
makes them spend more
keeps them coming back
what it all boils down to…
most important mobile capabilities
for your store to enable
Search for & select merchandise
Receive/redeem coupons and offers
Create a shopping list
Use barcodes to check
price or availability
THANK YOU
please
come again

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The Future of the Brick and Mortar Store - Independent Retailer Conference at ASD LV