Research on the strategic dilemma planning vs. testing.

1. Planning
vs.
testing

2. Because we can't predict the future, time and
resources devoted to planning are a less valuable
investment than embracing agile methods that
encourage experimentation and fuel rapid learning.
http://www.responsive.org/manifesto

3. In an era that demands you leverage the benefits of
unpredictability, you need to create a culture of
hypothesis-testing and quickly change course based
on results.
http://www.inc.com/first-round-review/letting-go-of-efficiency-can-accelerate-your-company.html

4. Experiments require short-term losses
for long-term gains.
http://hbr.org/2010/04/column-why-businesses-dont-experiment/ar/1

5. http://www.innovationmanagement.se/2011/11/15/unlearn-your-mba/ Minute 11.

6. The discovery model reflects what a company is like
in its start-up phase.
In this period management is likely to be relatively
informal, and even vague about how work should get
done and to what end. Google began life using the
discovery model, and to some extent still does.
http://www.ft.com/cms/s/0/6ce11196-35f3-11df-aa43-00144feabdc0.html

7. When pharmaceutical companies conduct clinical trials to test the
safety and efficacy of their drugs as part of the process for
obtaining regulatory approval, some patients receive the drug and
others some standard existing treatment or a sugar pill (placebo).
A comparison of the two sets of results tells us whether the drug
improves patients’ symptoms and has side effects.
Many potential changes in your organizations can be subjected to
a similar experiment: Implement the change in some places,
but not in others, and compare performance in the two groups
to learn whether the change is effective.
https://hbr.org/2014/10/experiment-with-organizational-change-before-going-all-in/

8. The most traditional view of strategy sees its chief aim as the
definition of the company’s long-term objectives, action
programs and resource allocation priorities.
Because strategic planning generally happens annually, it shares
the same shortcomings for companies as for countries with
centrally planned economies: misallocation of resources when
market conditions change and difficulty responding to changed
realities.
http://sloanreview.mit.edu/article/how-strategic-is-your-board/

9. Further inspiration
https://www.teacherspayteachers.com/Product/How-do-we-become-agile-1542611