2. Presentation Plan
1 Telecom Industry Overview
2 India – Prepaid Vs Postpaid Story
3 About The Company
4 Product & Business Plan
5 Live Story Board
6 Technical Details and Support
7 The Way Forward
2
4. Indian Telecom Industry – A Lucrative Option
Indian Telecom Industry
The Indian telecommunications industry is one of the fastest growing in the
world. The industry has witnessed consistent growth during the last year on
the back of rollout of newer circles by operators, successful auction of third-
generation (3G) and broadband wireless access (BWA) spectrum, network
rollout in semi-rural areas and increased focus on the value added services
(VAS) market.
4
5. Indian Telecom Industry – Facts
One of the fastest growing cellular Total telecom subscribers – 826.5
markets in the world in terms of million (June 2011)
number of subscriber additions –
Tele density – 67.67 percent (June
58.35 million (2011)
2011) from 19% in 2007
Crossed total subscriber base of
Number of new mobile subscribers
about 500 million by 2010 (i.e., more
added every month – 13 million (June
than one phone for every household)
2011)
Annual growth rate of the telecom
ARPU for GSM – USD 6 per month
subscribers – 47 percent (2006–11)
Telecom equipment market – USD
More GSM subscribers than fixed-line
35,100 million (2010–11)
subscribers
Handset market – Rs 30,000Crore
Maximum Prepaid Users.
(2010–11)
6. Mobile telecom services provide an unprecedented growth
opportunity for companies
Mobile services have led to a spectacular growth in the Indian telecom industry. Currently, 12
players are active in this segment.
Minutes of Usage per Month – Mobile Services
India has the second highest minutes of usage
per month. This offers huge growth opportunity
to telecom companies.
6
7. Facts and Figure
The Industry Landscape
Mobile connections in India 583.234 million
Prepaid connections (90%) 524.901 million
Average recharge per Rs. 200
month per person
Average recharge annually Rs. 2400
per person
Total Recharge Industry Rs. 125978crore (1259 Billion)
8. Various important regulations and laws have been passed in
the Indian telecom industry post-liberalisation era
Department of Telecommunication (DoT) is the main body formulating laws
and various regulations for the Indian telecom industry.
ILD services was
BSNL was Number portability
Independent opened to Intra-circle merger
established was proposed
Private players regulator, TRAI, competition guidelines were
by DoT Calling Party Pays
were allowed in was established (CPP) was
established Attempted to (pending)
Value Added Go-ahead to implemented boost Rural
Services the CDMA telephony
technology
1994 1999 2002 2005 2007
2003 2004
INDIA
1992 2000 Internet Unified Access 2006
1997
telephony Licensing
initiated (UASL) regime Broadband
was introduced policy 2004
National Decision on 3G
NTP-99 led to Reduction of was
Telecom Policy FDI limit was services (awaited)
migration from high- licence fees Reference formulated—
(NTP) was increased from
cost fixed license Interconnect targeting 20
formulated 49 to 74 percent
fee to low-cost order was million
revenue sharing issued subscribers by
regime 2010
ILD – International Long Distance
8
9. Major Players in different segments of Indian telecom industry
Basic Services Operators
MOBILE SERVICES GSM Services Operators
BSNL
Airtel
MTNL
Vodafone
Reliance
Idea
TTSL
Reliance
BSNL
Internet Services Operators
BSNL
CDMA Services Operators
MTNL Reliance
Reliance
TTSL
TTSL
BSNL
Airtel
9
13. The declining ARPU implies that India Inc. is tapping a large market at the bottom of the pyramid by
reducing tariffs; thereby, enhancing affordability.
14. Presentation Plan
1
2 India – Prepaid Vs Postpaid Story
3
4
5
6
7
14
23. History in Making……
First of all congratulations and warm welcome to the
PAY Counter. You are joining the company, which is
going to create history in Telecom Industry.
Do you know people all over the world are earning
substantial amounts of money through sms from the
comforts of their homes.
We have brought about a revolutionary concept that
has the power to radically change your life.
Come lets join and see the History in making. Come
and Join PAY Counter.
24. The Company
MISSION
VISION
PAY Counter’s Vision is to Pay Counter’s Mission
be the world's best Utility is to organize the
Service transaction service world's most
company. Being the best unorganized
means providing
outstanding quality, service,
businesses of handling
and value, so that we make micro transactions and
every customer smile. make it universally
accessible and useful.
25. ABOUT-US
PAY Counter Places Purchase Order For All Mobile Recharge And DTH
Recharge With The Respective Service Providers
PAY Counter Maintains the Balance And Also Purchases in Bulk
Quantities To Give Its Network The Cost Advantages
PAY Counter Has Enabled Each & Every Corner Shop To Get Into
Recharge Business
PAY Counter Want To Activate 10 Lakh Shops Across India With in 2015.
26. OVERVIEW
Reduces the potential for pilferage
Release new prepaid schemes “Offers” and reduce the “Time to Market”
Improve use experience, in terms of availability of the TELCO’s offering
Single point of contact for India wide distribution
Reduce logistic and administrative issues and costs with easy and automatic
reporting and reconciliation
The retailer will witness a growth in sales as a result of and increased footfall in his
store
27. Market Opportunities
Low Commission and Heavy Investment making it non
lucrative for retailers to go in for this business
exclusively.(Almost all shops offering recharge facilities deal in
handsets accessories and others).An average investment of
40000/- with a return of 3% on average monthly volume of
45000/- making the pay back period over 3 years.
Here comes the opportunity of this One MOBILE RECHARGE
BUSINESS which requires an Investment of max. 1499/- (Rs
499/- for Kit, Rs 1000/- for minimum recharge balance .
28. Major Players in different segments that Star Network Caters :
Basic Services Operators
MOBILE SERVICES GSM Services Operators
BSNL
Airtel
MTNL
Vodafone
Reliance
Idea
TTSL
Reliance
BSNL
DTH
TTSL
Virgin
MTS
AIRCEL
MTNL – Mahanagar Telecom Nigam Ltd. TTSL – Tata Teleservices Ltd.
BSNL – Bharat Sanchar Nigam Ltd.
28
31. Recharge Method :
SMS Recharge
Agent Send a specific SMS Format to Incoming Server.
Just by sending sms recharge can happen.
Server process the SMS and Send it to Recharge Server.
Agent and Client receive Success / Failure Message from Outgoing
Server.
32. Recharge Procedure :
MOBILE RECHARGE DTH RECHARGE
COMPANY NAME CODE COMPANY NAME CODE
AIRTEL RA DISH TV DA
AIRCEL RC TATA SKY DT
VODAFONE RV BIG TV DB
BSNL TOPUP( FOR BALANCE) TB SUN DIRECT DS
BSNL RECHARGE(FOR VALIDITY) RB AIRTEL DTH RG
MTS TM VIDEOCON(7 DIGIT) DV
VIDEOCON(RECHARGE NORMAL) RE VIDEOCON(8 DIGIT) DH
VIDEOCON(SPL RECHARGE) TE
RELIANCE( GSM & CDMA) RR
IDEA RI
TATA DOCOMO TD
TATA INDICOM RD
VIRGIN(GSM) TD
VIRGIN(CDMA) RD
UNINOR(NORMAL RECHARGE) RU
UNINOR(SPL RECHARGE) TU
Sms : RAmobilenoAamt to Server Number
55. SDBR can Monitor :
Service Provider-wise Sales Tracking In His Area
Purchase Tracking In His Area
Distributor-wise Purchase Tracking In His Area
Distributor-wise Purchase Tracking In His Area
Number of PIN’s activated by D
His Purchase Report and Status
56. DBR can Monitor :
Service Provider-wise Sales Tracking
Purchase Tracking
Retailer-wise Sales Tracking
Retailer-wise Purchase Tracking
His Purchase Report and Status
Number of PIN’s activated & Available
Daily Status Report
Daily Suspense A/c Report
Search Recharge
57. Retailer Can Monitor :
Service Provider-wise Sales Tracking
Purchase Tracking
Search Recharge
59. PBH Existing Product Portfolio
All In One Mobile Recharge System
Utility services
DTH Recharge
Travel Services
60. Move Forward With us
We appreciate your interest in PAY Counter.
REGIONAL OFFICE : # No. 005, 1st FloorI Adithya Park
Apartments I Kashinagar Road Amruthahalli I Bangalore| 560
092 I India
Mahim M Jannu +91-7829251189
14
