TELECOM SECTOR      OF INDIA
PRELIMINARY STUDY •   Industry time line and Important milestone. •   Growth Drivers •   Segmentation of Indian Telecom co...
Allows basic operators      Department of                     Licenses for 20 cellular         to provide WLL services onT...
For the youth, mobile phones are not           just a necessity  This segment particularly using post     They generally p...
MARKET FACTORSMATURE MARKETS GROWTH MARKETS
SUCCESS FACTORS    SHALL HAVE              MUST HAVE     FACTORS                 FACTORS• Social Relationship   • 3 Minute...
SUCCESS FACTORS      SHALL HAVE       FACTORS                          Possibility to intervene in the•   Social Relations...
SUCCESS FACTORS                                  MUST HAVE                                   FACTORS  Mobile cost saving ,...
PRELIMINARY STUDY •   Industry time line and Important milestone. •   Growth Drivers •   Segmentation of Indian Telecom co...
The Wireless                                               811.59      Subscriber base900800700                           ...
Millions                           Millions 55.32                                  The Wire line          45.9            ...
Density            TELEDENSITY8070                                                                               2011, 70....
INTERNET SUBSCRIBERS                                                                                                      ...
VALU CHANGES IN TARIFSLOCAL                Rs 15                  Ps 60 STD                 Rs 37                  Ps 60 I...
PRELIMINARY STUDY •   Industry time line and Important milestone. •   Growth Drivers •   Segmentation of Indian Telecom co...
CARRIER       PROSPECTSMARKETING      HR               CUSTOMER    SALES              RELATIONSHIP  EXECUTIVE             ...
THANK YOU
TELECOM SECTOR OF INDIA
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TELECOM SECTOR OF INDIA

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TELECOM SECTOR OF INDIA

  1. 1. TELECOM SECTOR OF INDIA
  2. 2. PRELIMINARY STUDY • Industry time line and Important milestone. • Growth Drivers • Segmentation of Indian Telecom consumer market • Success factorFACTS AND FIGURE OF TELECOM SEC. • Subscribe Base-Graph [Increase] • Subscribe Base-Rural, Urban [share] • Tele Density-Rural,Urban • Internet subscribes-increase, Narrowband, broadband • Trends in tariffs • Additional Services- MNP, paper pulse • Wireline –change,increase,Price,share,rural and urban.Carrier opportunity
  3. 3. Allows basic operators Department of Licenses for 20 cellular to provide WLL services onTelecommunication set up circles issued a restricted basis MTNL incorporated to provide ISP business opened up fixed-line telephone services in to operators other than Mumbai and New Delhi DoT and VSNL. TRAI issues the first Government announces the tariff order and cuts National domestic and Telecom Policy, opening up international long the basic service sector to distance telephony private player charges VSNL incorporated to Telecom Regulatory Authority provide international of India established by telecom services government
  4. 4. For the youth, mobile phones are not just a necessity This segment particularly using post They generally prefer values prepaid schemes with free SMS paid with value added services services like information about stock market, news updates and so on.Providing services like Group talk and Group SMS
  5. 5. MARKET FACTORSMATURE MARKETS GROWTH MARKETS
  6. 6. SUCCESS FACTORS SHALL HAVE MUST HAVE FACTORS FACTORS• Social Relationship • 3 Minute Value• Power • Simplicity• EQM • Additional Benefit• Entertainment • Customer Friendly• Security tariff structure
  7. 7. SUCCESS FACTORS SHALL HAVE FACTORS Possibility to intervene in the• Social Relationship others people life .• Power EASIER | QUICKER | MORE Information of• EQM SMS Entertainment or customer kept Phonebook of cell phones Communicateconsole• Entertainment Gaming E-mail giving without confidential Like the receiver the chance to• Security Maximize benifits reply directly.
  8. 8. SUCCESS FACTORS MUST HAVE FACTORS Mobile cost saving ,tie Fun, application has to It should be easy to produce a clear, perceived understand location • 3 Minute Value saving or and thecustomer should be able to value for the customer based additional • Simplicity use the services period of within a short like GPRS value. ,caller Tunes time . • Additional Benefit • Customer Friendly tariff structure
  9. 9. PRELIMINARY STUDY • Industry time line and Important milestone. • Growth Drivers • Segmentation of Indian Telecom consumer market • Success factorFACTS AND FIGURE OF TELECOM SEC. • Subscribe Base-Graph [Increase] • Subscribe Base-Rural, Urban [share] • Tele Density-Rural,Urban • Internet subscribes-increase, Narrowband, broadband • Trends in tariffs • Additional Services- MNP, paper pulse • Wireline –change,increase,Price,share,rural and urban.Carrier opportunity
  10. 10. The Wireless 811.59 Subscriber base900800700 584.32600 391.76500400 261.07300 165.11 98.77200100 0 6-Mar 7-Mar 8-Mar 9-Mar 10-Mar 11-Mar Millions
  11. 11. Millions Millions 55.32 The Wire line 45.9 Subscriber base 37.91 35.8 35.62 33.216-Mar 7-Mar 8-Mar 9-Mar 10-Mar 11-Mar
  12. 12. Density TELEDENSITY8070 2011, 70.0960 2010, 53.345040 2009, 35.9830 2008, 26.2220 2007, 18.23 2006, 12.86100 2005 2006 2007 2008 2009 2010 2011 2012
  13. 13. INTERNET SUBSCRIBERS 19.6720 Narrowband18 Broadband16 Total 13.5414 11.8912 11.1 10.1810 9.27 8.77 7.78 7.32 7.418 6.94 6.93 7.23 6.22 5.596 3.874 2.342 1.350 Jan-06 Jan-07 Jan-08 Jan-09 Jan-10 Jan-11
  14. 14. VALU CHANGES IN TARIFSLOCAL Rs 15 Ps 60 STD Rs 37 Ps 60 ISD Rs75 Ps 7 FINANCIAL PERFORMANCE Particular 2009-2010 2010-11 Revenue of public 37390 33976 companies Revenue of Private 113270 132776 sector companies TOTAL REVENUE 150660 166752
  15. 15. PRELIMINARY STUDY • Industry time line and Important milestone. • Growth Drivers • Segmentation of Indian Telecom consumer market • Success factorFACTS AND FIGURE OF TELECOM SEC. • Subscribe Base-Graph [Increase] • Subscribe Base-Rural, Urban [share] • Tele Density-Rural,Urban • Internet subscribes-increase, Narrowband, broadband • Trends in tariffs • Additional Services- MNP, paper pulse • Wireline –change,increase,Price,share,rural and urban.Carrier opportunity
  16. 16. CARRIER PROSPECTSMARKETING HR CUSTOMER SALES RELATIONSHIP EXECUTIVE MANAGER MARKET TASK FORCE ANALYST MANAGER
  17. 17. THANK YOU

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