The document discusses ethical issues in business research, including philosophical questions, societal norms, and codes of behavior. It outlines the rights and obligations of respondents, researchers, and client sponsors. Respondents have an obligation to be truthful and a right to privacy. Researchers must be objective, protect confidentiality, and avoid misrepresenting conclusions. Client sponsors should have open relationships with researchers and interested parties, and respect privacy. Advocacy research aims to support legal claims, while pseudo-pilot studies misrepresent a small study as the first of a larger one.

1. ADVANCE RESEARCHADVANCE RESEARCH
METHODSMETHODS
MUHAMMAD SHAFIQMUHAMMAD SHAFIQ
Lecturer 5Lecturer 5
Ethical Issues in Business ResearchEthical Issues in Business Research

2. ETHICAL ISSUESETHICAL ISSUES
• Philosophical questionsPhilosophical questions
• Societal normsSocietal norms
• Codes of behaviorCodes of behavior

3. RIGHTS AND OBLIGATIONS OFRIGHTS AND OBLIGATIONS OF
THE RESPONDENTTHE RESPONDENT
• The obligation to be truthfulThe obligation to be truthful
• PrivacyPrivacy
• DeceptionDeception
• The right to be informedThe right to be informed

4. RIGHTS AND OBLIGATIONS OFRIGHTS AND OBLIGATIONS OF
THE RESEARCHERTHE RESEARCHER
• The purpose of research is researchThe purpose of research is research
• ObjectivityObjectivity
• Misrepresenting researchMisrepresenting research
• Protect the right to confidentiality of both subjects and clientsProtect the right to confidentiality of both subjects and clients
• Dissemination of faulty conclusionsDissemination of faulty conclusions
• Advocacy researchAdvocacy research

5. RIGHTS AND OBLIGATIONS OFRIGHTS AND OBLIGATIONS OF
THE CLIENT SPONSOR (USER)THE CLIENT SPONSOR (USER)
• Ethics between buyer and sellerEthics between buyer and seller
• An open relationship with research suppliersAn open relationship with research suppliers
• An open relationship with interested partiesAn open relationship with interested parties
• PrivacyPrivacy
• Commitment to researchCommitment to research
• Pseudo-pilot studiesPseudo-pilot studies

6. ADVOCACY RESEARCHADVOCACY RESEARCH
• Research to support a specific legal claimResearch to support a specific legal claim

7. PSEUDO-PILOT STUDIESPSEUDO-PILOT STUDIES
• The researcher is told that the study is the first of many in aThe researcher is told that the study is the first of many in a
more comprehensive studymore comprehensive study