Using social media to grow your consulting business!
There are now 500 million people on Facebook. That's more people than all but three countries in the world. Add in Twitter, YouTube, blogs, ratings and reviews, and more - and that's a lot of voices in a lot of places. Your customers and prospects are talking online - right now! Do you know what they're saying about you? Are you part of the conversation? Your brand does have the opportunity to fit into this new communications paradigm - to interact with prospects and customers one-on-one. You'll learn how to listen to what's being said about your brand, how to use your brand story to build content, how to use content to build and fuel conversations, and how to build a plan that helps your company harness the power of social media marketing.
3. Firebelly is a social marketing agency focused on: • content creation • conversation development • community management • buzz monitoring • reputation management Clients include:
8. How people share information online Social Media is 21st Century “Word of Mouth”
9. People of Facebook More than 500 million active users 50% of our active users log on to Facebook in any given day Average user has 130 friends People spend over 700 billion minutes per month on Facebook * source Facebook
10. Sixty percent of Americans use social media, and of those, 59 percent interact with companies on social media Web sites. One in four interacts more than once per week. *These are among the findings of the 2008 Cone Business in Social Media Study.
11. 93% of Americans believe a company “ should have a presence in social media.” 85% say that companies “ should also interact with consumers via social media” 89% of US online buyers read customer reviews before they purchase.
12. Facebook tops Google for weekly web traffic in the U.S. The #1 search engine is Google The #2 largest search engine is Youtube 50% of mobile internet traffic is for social networking sites - imagine what that does for bad customer experiences? Over 50% of the world’s population is under 30. 96% of Millennials have joined a social network.
13. Social media is popular even among the mature generation (63-75 years): 36% of them had a social network profile in 2009 vs. 10% in 2007 57% of US Internet users maintained a social networking site profile in 2009 vs. 45% in 2007 89% of US Online Buyers read customer reviews before they buy A recent survey by PhoCusWright revealed the true power of customer reviews in the travel planning process: 84% of respondents read a review of a product or service. Source: eMarketer & PhoCusWright
14. 175 million U.S. Internet users watched online video content in September for an average of 14.4 hours per viewer The total U.S. Internet audience engaged in more than 5.2 billion viewing sessions during the course of the month Other notable findings from September 2010 include: 83.9 percent of the total U.S. Internet audience viewed online video The duration of the average online content video was 4.9 minutes while the average online video ad was 0.4 minutes Video ads accounted for 12.3 percent of all videos viewed and 1.2 percent of all minutes spent viewing video online 30 minutes a day with a high propensity for sharing Video Source: comScore
15. 25% of search results for the World’s Top 20 brands are links to user generated content. 34% of bloggers post opinions about products or brands. 78% of consumers trust peer recommendations. Only 14% trust advertisements. Only 18% of TV ad campaigns generate a positive ROI. 90% skip ads with Tivo and DVR.
16. Twitter.com - the 12 th most popular website in the world 75 million people worldwide visited Twitter.com in January 2010. That represents a growth of 1,100% 23.5 million of those came from the U.S. 50 million tweets are sent in one day Impressive, but what does it mean? Source: comScore Compete.com & Alexa
17. Facebook reaches 56% of the active US Internet universe with an average usage of 6hrs a month per user Facebook is the #3 site visited by users 65 and older Social Networking Source: Nielsen
38. Why Social Build Credibility Social Search Conversations Community can be monetized
39. Customers, competitors, prospects & the media are all listening. Credibility - blogs, conversations, reviews, tweets, studies, testimonials, photos, videos