About advertisements and how they are harmful

2. ADVERTISEMENT DISTRACT US FROM
 Perceptions
 Feelings
 Values
 Understandings / Beliefs
 Dreams / Wishes

3. HOW ADVERTISEMENT CHANGE
PERCEPTION OF REALITY?
ANS: Our perception is approximation of reality.
In today’s world media plays an important role in our life.
When we concentrate watching ads it distract the reality, our
feelings / emotions and our beliefs that we did not even know.
Some ads exploit human emotions.

4. TWO EXAMPLES OF ADS

5. SHAN FOODS
In this ad they are showing that the
relationship is just about cooking .
The son is not crying because he is
missing his MOM. He is crying
because he is missing the foods that
his mom makes…. If his mom was
not a good cook so he would not
miss her .The ad does not have any
concept.

6. TANG
In this ad they are showing to
children that if Mother loves her kid
she gives her a glass of tang nothings
else…. And if mother does not give
her child a glass of tang it means she
does not love her children ….This ad
is changing the concept of children .