Netcentives Overview
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A presentation that I put together to give an overview of Netcentives Loyalty Marketing Development department to new employees and business partners.
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Netcentives Overview
- 1. Netcentives Inc. 475 Brannan St. San Francisco, CA 94107 415 . 615 . 2000 www.netcentives.com NASDAQ: NCNT Loyalty Marketing Development
- 5. Who We Are
- 13. The Transaction Tier RewardBroker Key Server Netcentives PaymentSystem Key request via SSL RewardBroker Ping via UDP or HTTP
- 14. Reward Broker Secure transaction submission A Web-based Java tool that provides loyalty market services to businesses. Functionality includes: Promotion management Transaction integrity should network connectivity be interrupted
- 15. Payment System Payment System The middleware that receives incoming RewardBroker transactions Key Server Provides the symmetric keys at the request of a RewardBroker
- 16. Promotion Manager Allows promotions to be created and administered through a Web browser interface The following types of promotions can be configured through the Promotion Manager: --SKU --Loyalty promotion --Earn x points per $ spent --First time purchase award --Tiered promotion
- 17. Promotion Manager (cont.) The Promotion Manager has a modeling feature which allows a user to predict the cost of a particular promotion You can run multiple promotions at the same time using the Promotion Manager
- 18. Reward Deposit Allows records to be entered directly to the CURRENCY_TRANSFER table via a Web browser interface Up to 300 records at a time can be entered via RewardDeposit
- 19. Database flow CURRENCY_TRANSFER NETC_Transactions, NETC_TransItems RewardBroker Promotion Manager Tables Internet Find active promotions Query to find who should receive awards Insert awards and then query to find new awards
- 32. Netcentives Secure Rewards Architecture Commerce Applications Netcentives Central Reward Transfer Fraud Control ( Authentication ) Secure LAN Communications ( Encryption) Consumer API Account Database Member & Merchant Accounts Suppliers Web Server SVTP Members SVTP Web Server Payment Server Internet Air Travel Auto Rentals Electronics Flowers Jewelry Sporting Goods Vacation Packages and more... Merchant Centralized Credit Card Operation Reward Broker SVTP Reward Broker
Editor's Notes
- How many of you participate in a frequent flyer program? If you’ve used the miles you earned, you have already benefited from being loyal to an airline--and the airline has benefited from your loyalty when you chose it over another airline when you paid for your tickets. You understand what we’re doing at Netcentives. We help e-commerce companies attract and retain customers who might otherwise just as easily shop at Amazon.com.
- Standard URL starting point for access to applications A seamless way to access the various applications a user is authorized for so they can complete their work more efficiently