Mobile Marine Sites Drive Traffic & Sales
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The document discusses mobile site development and traffic for marine industry websites. It provides details on: - 15-20% of marine web traffic comes from mobile devices. - A marine trade publication launched a mobile site in 2010 that saw a rise in monthly unique visitors from 679 to 3,276, and page views increase from 4,113 to 12,718. - The mobile site received more banner ad clicks than the main website, and classified advertising more than tripled on their mobile newsletter. - Popular tools for creating mobile sites include WordPress plugins, jQuery Mobile, Sencha, PhoneGap, Adobe Air, and Titanium. Native mobile apps have advantages over mobile web for features like
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- 1. The 24 / 7 Marina Mobile Computing (A deeper dive)
- 2. PDAs Smartphones Tablets 1998 - 2003 2002+ 2010+
- 6. DIY tools for creating mobile sites
- 11. 15-20% of marine related web traffic are from mobile devices Source: National Marine Manufacturers Assoc.
- 13. Wordpress Plugin - WPTouch
- 15. • Mobile site at http://mobile.tradeonlytoday.com/ launched in Feb. 2010 • 679 monthly unique visitors to a high of 3,276 in March 2011 • Page views went from 4,113 to 12,718 in Jan 2011 • Mobile traffic went from 2.6 percent of unique visitors to 3.5 percent • The lone banner ad on the mobile site received more clicks in June than any ad on the main website • We have a quick-to-act method for updating content on our website via our Joomla CMS and deliver 10-12 stories to readers each morning • Classified advertising has more than tripled on our daily Trade Only Today newsletter in the last two years
- 17. Design + UX
- 18. Mobile Business Applications (Native vs WebForm)
- 22. Start-up Screen When a site is launched from the home screen it removes some of the Safari controls giving the user more of an app feeling.
- 23. Login Screen User selects their database account, clerk ID (User) and Password then clicks Login. Clear should clear the form.
- 24. Login Screen When a new page is being processed, an Ajax control is launched showing “loading”
- 25. Login Screen Basic options are Intro, Customers, Bo ats, Invoices and Time Card. There is another sub-menu you can scroll up and see (optional)
- 26. Time Card When the user is NOT logged in and they touch Time Card from the menu they are brought to this form.
- 27. Time Card Here they enter their Tech ID, Work Order and Operation. Note keypad pops when text field is touched.
- 28. Time Card Work Order selection screen. Same function is used for Operations. These need to be read from the DB and populated programmatically. Touch Start to clock in.
- 29. Time Card Once clocked in the timer would start. The user can enter notes, clear notes, save and Clock Out.
- 30. Time Card Note entry with key board.
- 31. iPad JQuery Mobile renders the display for smartphones, table ts and desktops automatically. What is scrollable on a phone, appears in a secondary frame on a tablet.
Editor's Notes
- Unique, useful and grammatically correct is no longer good enough. Example: A website full of boat parts (say 50,000), good photos of each part and descriptions of those parts. (Different than a store front – it was created just to grab people who type in the part number or model). BAD Ask yourself these questions:Does it make everyone who sees it want to share it and say WOW. Is it interesting, funny, anecdotal, helpful?If you didn’t care about boat parts, would you still find the page interesting and aesthetically pleasing?
- Primary effect – is it beautiful? Content buffeted by advertising (bad). Lots of Next buttons (bad). Content blocks are boring?Graphics don’t look good?