Social Media In China: From Personal Meme to Mass Impact Isaac Mao Social Brain Foundation http://socialbrain.org 2008/1

Two Types of Mindset Intelligent Design Top Down Elitism Evolution Bottom Up Collective Intelligence

Intelligent Design

Top Down

Elitism

Evolution

Bottom Up

Collective Intelligence

Evolution of Social Media Sharism & Sharists Meme as gene Social Networking Tipping points Collective Intelligence

Sharism & Sharists

Meme as gene

Social Networking

Tipping points

Collective Intelligence

Paradigm Shift From isolation to connection Small ideas can find their own way of spreading Collective intelligence on the click of creation Truth comes from social perception (extra) Culture bridges

From isolation to connection

Small ideas can find their own way of spreading

Collective intelligence on the click of creation

Truth comes from social perception

(extra) Culture bridges

From isolation to connection

From isolation to connection

DNA & Meme

Meme : the little voice spreading Extend s the route New license of copying Free Speech Cultural exchange Social Network Public Private Space

Extend s the route

New license of copying

Free Speech

Cultural exchange

Paradigm & power model shift Population Coverage Suppose: Power = Population*Coverage Someday, Blogger*Blogosphere >= Journalist*Institutional Media Journalist Reader Blogger Mass Institutional Media Blogosphere Mind Communication

Social Fabric Collective Intelligence The systematic effect Truth comes out via social perception

Collective Intelligence

The systematic effect

Truth comes out via social perception

Power Law vs. Metcalfe's law One-to-many vs. many-to-many Professional journalism vs. Back Channeling Post mortem vs. Witness Brand name vs. Social Capital and trust Elite vs. Collective Intelligence All rights reserved vs. “Some rights reserved” Centralization vs. Distribution Delivery vs. Reflection Top-down vs. Bottom-up Monopoly vs. Democracy

One-to-many vs. many-to-many

Professional journalism vs. Back Channeling

Post mortem vs. Witness

Brand name vs. Social Capital and trust

Elite vs. Collective Intelligence

All rights reserved vs. “Some rights reserved”

Centralization vs. Distribution

Delivery vs. Reflection

Top-down vs. Bottom-up

Monopoly vs. Democracy

Cases in 2007

The Power of Longtail Global effect Persistency Free Scale Decentralized Where censorship fails Variety laws Creation at the speed of click Soup.io Twitter

Global effect

Persistency

Free Scale

Decentralized

Where censorship fails

Variety laws

Creation at the speed of click

Soup.io

Twitter

Characteristics of Chinese Blogosphere I Still the same old problem … One way world: Due to language barriers Solution: Bri d ge blog s English Blog o sphere Chinese Blog o sphe r e

Still the same old problem …

One way world: Due to language barriers

Solution: Bri d ge blog s

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