10 things I learned about Social video
•Download as PPTX, PDF•
5 likes•4,231 views
The document outlines 10 tips for creating social video: 1. Videos must work without sound, be mobile friendly and have readable text. They should be between 60-90 seconds. 2. Videos should work across multiple platforms and be easily replicated. 3. Successful social video requires a dedicated team focused on the medium.
Recommended
Recommended
More Related Content
Viewers also liked
Viewers also liked (15)
Similar to 10 things I learned about Social video
Similar to 10 things I learned about Social video (20)
More from Esra Dogramaci
More from Esra Dogramaci (16)
Recently uploaded
Recently uploaded (20)
10 things I learned about Social video
- 2. This is not a talk about 1. Must work without sound 2. Mobile friendly (ie square for vertical viewing) 3. Readable text 4. 60-90 seconds 5. Work on multi-platforms (reversionable) 6. Replicable
- 3. But it is about tips from Digital people in a digital world http://www.bfi.org.uk/films-tv-people/sites/bfi.org.uk.films-tv-people/files/styles/gallery_full/public/bfi_stills/bfi-00n- 96t.jpg?itok=zGcz2gv3
- 5. 1. It’s not TV You need to have a team that live and breathe social.
- 6. It's going to be difficult to convince people that social video really matters 2. If you are site based
- 8. 3. If everyone is doing it doesn’t mean you should too
- 9. i.e. Don’t try to be Buzzfeed
- 10. 4. Skip the obvious Everyone is doing food and doing it in the same way. “unless you’re cooking drugs or something that is exciting, don’t do it” @carol_olona
- 11. 5. Give your videos love It’s not enough just to publish. Every video needs to be optimized for each platform.
- 12. “Produce it for yourself first. If you’re not interested, your audience won’t be either. @mghbbc
- 13. Techno fear Fear of being different Fear of breaking the ‘rules’ Fear of experimenting Fear of talking to competitors (or just laziness) Place your screenshot here 6. There is still a lot of fear
- 14. 7. Always experiment Try different apps, different formats + get to know your data.
- 15. 8. Many people still don’t care about data
- 17. Video is no different, apply your journalism skills. It’s just a different format. 10. It’s still journalism
- 18. P.s. No one knows what they’re doing Special thanks to all the people who made and released these awesome resources for free: ￭ Presentation template by SlidesCarnival ￭ Photographs by Unsplash & Death to the Stock Photo (license)
- 19. Dance, the old fashioned way
- 20. And of course
Editor's Notes
- Don’t be afraid to communicate with your competitors
- Look for the people who agitate, who aren’t satisfied with the status quo. Don’t go for the safe people. Go for what seth godin calls the linchpins That means you need to get people who are younger, untainted, with crazy ideas with someone senior who gets it and shepherds it
- Channel 4 distinction taking longer form storytelling (content that works) and making it a vs pumping out video with captions
- Be brave, be bold. Everyone is looking to everyone else for direction Be yourself. What is it that you do best?
- Each platform needs to be nurtured. Its not a bad thing to develop expertise. Eg. thats how AJ+ became so good, by having specialists on platform and similarly until recently having YT swat team @ BBC
- If you are working in the digital space, it is constantly evolving which means you need to too. No one knows what they are doing. 200 different apps example. But by experimenting we found apps that don’t support right to left text and other various bugs that just don’t apply to non latin alphabet
- Knowledge > assumption 4. Audience. Know what they want and what works
- Recycle. Digital lives forever Mundo gets data and they recycle. Digital doesn’t have a shelf life