Cisco says video will be 80% of all internet search by 2019 yet the Reuters Institute found recently that publishers overproduce video and text still rules. So how do we start navigating social video with this in mind? Here are a few lessons you won't find talked about much. Also, if you want to succeed, make sure you have leaders who believe in you & support you.

1. 10
Things
I learned
about
social video
@esrad

2. This is not
a talk about
1. Must work without sound
2. Mobile friendly (ie square for vertical viewing)
3. Readable text
4. 60-90 seconds
5. Work on multi-platforms (reversionable)
6. Replicable

3. But it is about tips from
Digital people, growing up digital, working in digital
http://www.bfi.org.uk/films-tv-people/sites/bfi.org.uk.films-tv-people/files/styles/gallery_full/public/bfi_stills/bfi-00n-96t.jpg?itok=zGcz2
gv3

4. @carol_olona @Mayousef@BenTavener
@ziadramley @mghbbc

5. 315% growth
Q4 2014
to Q4 2015

6. 262% growth
Q4 2014
to Q4 2015

7. 485% growth
Q4 2014
to Q4 2015

8. 80%of all internet traffic in 2019, up from 64% in 2014.
Source: Cisco, 2014
Video will be

9. 1. It’s not TV
You need to have a team that live
and breathe social.

10. It's going to be difficult to
convince people that social
video really matters
2.
If you are
site based

11. http://f.tqn.com/y/top40/1/S/D/C/4/justin-bieber-what-do-you-mean.jpg

12. 3. If everyone is
doing it
doesn’t mean you should too

13. i.e. Don’t try to be
Buzzfeed

14. 4. Skip the obvious
Everyone is doing food and doing it in the same way.
“unless you’re cooking drugs or something that is
exciting, don’t do it” @carol_olona

15. 5. Give your videos love
It’s not enough just to publish. Every video
needs to be optimized for each platform.

16. “Produce it for yourself first. If
you’re not interested, your
audience won’t be either.
@mghbbc

17. Techno fear
Fear of being different
Fear of breaking the ‘rules’
Fear of experimenting
Fear of talking to
competitors
(or just laziness)
Place your screenshot here
6. There
is still a
lot of
fear

18. 7. Always experiment
Try different apps, different formats + get to know your
data.

19. 8. Many people still
don’t care about data

20. 9.
There is
numb3r
N0 m@g1c

21. Video is no different, apply your journalism skills.
It’s just a different format.
10. It’s still journalism

22. P.s. No one knows what
they’re doing
Special thanks to all the people who made and released these resources for free:
￭ Presentation template by SlidesCarnival
￭ Photographs by Unsplash & Death to the Stock Photo (license)

23. Dance, the old fashioned way

24. And of course