This document discusses the challenges of introducing a new social media monitoring platform called CrowdTangle to a public broadcaster organization. Some of the key challenges mentioned include resource restrictions, lack of priority given to digital and not understanding metrics. The document then introduces CrowdTangle as a potential solution, noting that it is free, easy to use, and puts control in the hands of individuals. It discusses how CrowdTangle could save significant time and resources for the organization based on automation of certain tasks and social media monitoring. Finally, the document emphasizes the need to be willing to break rules and experiment to drive change and adoption of new tools.

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This Is The Story Of
not knowing German

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The
Beginning
aka
Challenges

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● Public sector broadcaster
○ Resource and priority restrictions (lack of spending power by section)
○ Layers
● In the dark about performance/numbers
○ ‘Vanity’ numbers versus actionable metrics
● Traditional newsgathering & processes
● sub-HIPPO’s
○ The usual: fiefdoms, resistance, monopolies
■ [Survey story]
● Not a priority
○ ‘I’m busy’
○ Techno/digital fear
● Culture

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About HIPPO’s...

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Enter, your
Monsieur
Gustave- type
character
(CrowdTangle)

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● CrowdTangle
○ Free - this matters because...
○ ...Bypass procurement/onboarding (typically 6 months)
■ No need for any extra technical implementation ie bypass that layer also
○ Supported by C-level player
○ Super user-friendly, everyone can relate to a platform
○ Puts control in the hands of the individual
■ Social newsgathering
■ Performance analysis
● (Self)
● Across the organisation

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Enter,
Opportunity

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● Typically young-ish staff
○ Understanding the power of
social
○ Willingness to experiment,
take risks
○ Sometimes backed by
superiors, sometimes not
○ pushing to embrace
○ Frustrated, looking for
motivation, something new
→ Advocates

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‘Delegation is the key to success’

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Let’s
talk
about
time &
money

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Annual
salary
Time save from
CT/ automation
Daily rate
equivalent
Projected savings in
time annually
Projected
saving in
resource
28,000
Hourly 13.46 6.5 days 699.92
1/2 day (4 hours) 53.84 26 days 2799.68
1 day 107.69 52 days 5599.88
38,000
Hourly 18.27 6.5 days 950.04
1/2 day (4 hours) 73.08
26 days
5.2 work weeks 3800.16
1 day 146.15
52 days
10.4 work weeks 7599.8
48,000
Hourly 23.08 6.5 days 1200.16
1/2 day (4 hours) 92.32
26 days
5.2 work weeks 4800.64
1 day 184.62
52 days
10.4 work weeks 9600.24

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Daily rate
equivalent*
Time save
from CT/
automation
Projected
savings in time
annually
Projected
saving in
resource
Count
(n)
Total
savings
18.27 Hourly 6.5 days 950.04 40 38001.6
73.08 1/2 day (4 hours)
26 days
5.2 work weeks 3800.16 20 76003.2
146.15 1 day
52 days
10.4 work weeks 7599.8 10 75998
Grand total 190,002.80
* 38K salary point

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Lessons

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Sometimes, you have to be willing to break the rules

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The End