2. What is Ziing?
Ziing is a new social media app to make inviting
people to events and keeping “iin the know”
much easier than ever before.
3. Mission Statement/Slogans
Connecting your social world with intuitive gathering, messaging and sharing.
Slogans;
1. iin the know
2. SocialiZiing
3. Start it with Ziing
7. Step 1: Time Line
Week 1- Mission statement
Week 2- Customer research-competition
Week 3- SWOT strengths, weakness, opportunity, threat
Week 4- Strategy to accomplish mission statement
Week 5- Provide an outline for a social media marketing attack
10. Survey link (209 people answered)
https://docs.google.com/a/pcstudents.
us/forms/d/1VRszvt_RRc4Mcjv6ORE5YWoDsUzN2ucExaXtotO1NbY/viewform
11. Question We Needed Answered
● Additional login besides Facebook
● What type of privacy would users want
● Market Need
12. Analysis of results
This survey concludes on a few things-
-That more people will not sign in through Facebook,
Thus make it an option to or not.
-Lots of people like the aspect that they can choose
who see what they post
-People will use an app to make plans with other
people saying we do have a market to go into.
13. Ziing: Competitor SWOT Analysis
● Full Breakdown of Strengths, Weaknesses, Opportunities,
and Threats of all of the following;
○ imessage
○ GroupMe
○ Twitter (DM)
○ Kik
○ Snapchat
○ Instagram (Instagram Direct)
14. 1. Strength
a. Free
b. Communication with ease
c. Primary source of communication with iPhone users
2. Weakness
a. No variety
b. Can’t send iMessages with non-iPhone users
c. No customization
3. Opportunities
a. Pictures, videos, and contact information is easily tradeable
b. Can expand to add non-iPhone users to group chats
4. Threats
a. GroupMe
b. Snapchat
c. Kik
15. 1. Strength
a. Cross Platform Support
b. No data usage when connected to Wifi
c. Customization
2. Weakness
a. Pure messaging app (No Variety)
b. Foursquare (You can have location tags but you need to be in
association with Foursquare)
c. Hijacking Incidents (Easy to obtain contact information)
3. Opportunities
a. App can be easily fixed with patches
b. App has been purchased by Skype and then Microsoft
c. Cross-Platform; Can easily be used by a mass majority
4. Threats
a. Hijacking
b. Kik
c. Ziing
16. 1. Strength
a. No word limit on Direct Messaging
b. Athletes, Companies, and Nonprofits advertise through Twitter
c. Messages can include links, pictures, videos, ect.
2. Weakness
a. Advertising
b. You can only send a DM with a follower
c. Too large, too much unnecessary information clogs the feed
3. Opportunities
a. Positive influence (Companies find it very marketable)
b. Breaking news, ect. are tweeted faster than facebook and instagram
c. Twitter is a must “be” for marketers, but not yet a “must buy”
4. Threats
a. Studies have shown that users aren't using the app for tweetings
17. 1. Strength
a. Live Typing
b. Chat with a username rather than a number
c. Uses Wifi connection to send messages
2. Weakness
a. Charges go on smartphone plan like SMS message when disconnected from Wifi
3. Opportunities
a. Offers something different other than imessage
b. Gives people who don’t have iPhones the
4. Threats
a. iMessage
18. 1. Strength
a. 200 million users
b. Privacy setting; deletes messages if not saved manually
c. Cross-Platform
d. Snap and Text
2. Weakness
a. Sexting/Absurdity
b. Inability to group message
3. Opportunities
a. Snap Cash
b. Features; Facial feature add ons
c. Slow motion video; reverse footage, soeed up or slow down
4. Threats
a. Inability to monetize
b. Advertising through the app
19. 1. Strength
a. Selective
b. Cross-Platform
c. Select up to 15 of your followers to share a photo
2. Weakness
a. Text through commenting
b. No customization other than personal io and profile picture
c. Too similar to facebook and twitter: Least popular of the three
3. Opportunities
a. Advertising through sponsored photos
4. Threats
a. Ziing
b. Facebook
c. Twitter
20. 1. Strength
a. Customization Features
b. Original
c. Cross-Platform
d. Geo-filters and Geo-Location to sync with Ziings
2. Weakness
a. Possible Development Challenges
b. Requires a higher number of engaged users to run optimally
3. Opportunities
a. Monetization Capabilities
b. Easily Approachable
c. Marketability
4. Threats
a. Groupme
b. Competitive Market (Market Saturation)
21. Ziing Evaluation
1) Strong Points
a) Intuitive
b) Creative
c) Original
2) How is it Different?
a) Customization
b) Messaging
c) User Value
3) What can it Achieve?
a) Video Interaction or Customization
b) Use geo-filters or geo-pins to sync Ziing’s
c) Consolidate group messaging
22. Social Media Marketing Approach
To make it to the age range of 14- mid-20’s. Go through social media.
● Vine- Sponsor a famous viner like- Kingbach, Piques, Lele Pons, Logan Paul,
ect.
● Youtube- Sponsor youtubers to try out your app and react to it.
● Instagram- Sponsor a famous instagramer and have them take a screenshot of
the app on their phone with a description of how everyone should have the app.
23. Vine (Sponsors)
Vine Example
1) This example was by Piques and got a total so far of 3,095,598 view and
together Piques has a following of 2.9 million.
Kingbach: Most followed person on Vine; 14,567,650
Logan Paul: 8,872,473 followers
1) Has an exclusive deal with Dunkın’
Donuts.
24. Youtube (Sponsors)
Top Youtubers
-Pewdiepie- Sponsor to try it, while making a video, and react.
-Shane Dawson- He does reaction videos almost every week and with each
getting around one million views
-Markiplier- normally does video games but also does funny skits to feature the
app in one would give around 4 million views to the app.
25. Instagram (Sponsors)
In instagram some people you could get-
-Dylan or @Exghoul who has 6245 followers
-Issa or Twaimz with 1.4 million
-Damien or Hella_Dami with 6364 follower
