• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Rethinking Extension: Digital communication adn engagement for the Land Grant University system
 

Rethinking Extension: Digital communication adn engagement for the Land Grant University system

on

  • 526 views

My short a panel presentation delivered at the Kansas State University Research and Extension 2011 Fall Conference.

My short a panel presentation delivered at the Kansas State University Research and Extension 2011 Fall Conference.

Statistics

Views

Total Views
526
Views on SlideShare
499
Embed Views
27

Actions

Likes
1
Downloads
0
Comments
0

2 Embeds 27

http://ksusocialmedia.wikispaces.com 25
http://www.linkedin.com 2

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

CC Attribution License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Collaborative learning: New opportunities
  • Jim Langcuster talks about people seeking to “confirm a hunch” rather than seeing the answer. Interpretation and critical thinking to aid in customized application of an idea, not THE ANSWER.
  • Increasing expectations and declining resources leave us with our hands full at times. We need to help learners squeeze every ounce of value out of the work we put in.
  • It’s not about social media! It’s about service and value.

Rethinking Extension: Digital communication adn engagement for the Land Grant University system Rethinking Extension: Digital communication adn engagement for the Land Grant University system Presentation Transcript

  • RETHINKING EXTENSIONDIGITAL COMMUNICATION AND ENGAGEMENTFOR THE LAND-GRANT UNIVERSITY SYSTEMEli Sagor@esagor, esagor@umn.edu 1©2011 Regents of the University of Minnesota. All rights reserved.
  • EXTENSION Flickr photo from Oregon State University archives 2
  • WORKSHOPS 3©2011 Regents of the University of Minnesota. All rights reserved.
  • TWO-STEP FLOW MODEL: LIMITED ACCESS TO INFORMATION Source: Watts &Dodds 2007, J. Consumer Research 4©2011 Regents of the University of Minnesota. All rights reserved.
  • IT’S A NETWORKED WORLD Source: Watts &Dodds 2007, J. Consumer Research 5©2011 Regents of the University of Minnesota. All rights reserved.
  • NOW…Flickr: Morbuto(source) 6 ©2011 Regents of the University of Minnesota. All rights reserved.
  • CRITERIA Efficiency Impact Scalability Accessibility 7©2011 Regents of the University of Minnesota. All rights reserved.
  • CRITERIA Efficiency Impact Scalability Accessibility Excellence 8©2011 Regents of the University of Minnesota. All rights reserved.
  • TOOLS Social media Monthly email update Discussion board Oak wilt status widget Google calendar & RSS feeds 9©2011 Regents of the University of Minnesota. All rights reserved.
  • 10
  • SOCIAL MEDIA OBJECTIVES Discoverability: Increase content visibility 1. Content automatically publishes from site to Twitter and Facebook 2. Live and scheduled tweets about core content, events, news, etc. 11©2011 Regents of the University of Minnesota. All rights reserved.
  • EMAIL UPDATE OBJECTIVES Awareness Adding value to other offerings: Webinars Workshops 12©2011 Regents of the University of Minnesota. All rights reserved.
  • MONTHLY EMAIL UPDATE 13©2011 Regents of the University of Minnesota. All rights reserved.
  • 14
  • DISCUSSION BOARD OBJECTIVES Easy point of contact Reply takes about as long as an email, but viewed by hundreds. Anonymous, accessible. 15©2011 Regents of the University of Minnesota. All rights reserved.
  • OAK WILT “WIDGET” Embeddable anywhere Automatically updates Links to our oak wilt page 16©2011 Regents of the University of Minnesota. All rights reserved.
  • WHEN THEY NEEDINFORMATION, WILL THEY KNOW WEEXIST? Creative Commons licensed Flickr photo byC.K. Hartman 17 ©2011 Regents of the University of Minnesota. All rights reserved.
  • MAKING CONTENT DISCOVERABLE 18©2011 Regents of the University of Minnesota. All rights reserved.
  • DISCOVERABLE: OAK WILT WIDGET ON DNR 19©2011 Regents of the University of Minnesota. All rights reserved.
  • THE BIG PICTURE Unique approaches Incremental changes: Working smarter Focus on adding value to other offerings 20©2011 Regents of the University of Minnesota. All rights reserved.
  • WORKSHOPS Peter Smallidge, Cornell Cooperative Extension 21©2011 Regents of the University of Minnesota. All rights reserved.
  • MMW POSTERhttp://z.umn.edu/KSU 22©2011 Regents of the University of Minnesota. All rights reserved.