Rethinking Extension: Digital communication adn engagement for the Land Grant University system
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My short a panel presentation delivered at the Kansas State University Research and Extension 2011 Fall Conference.
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Rethinking Extension: Digital communication adn engagement for the Land Grant University system
- 1. RETHINKING EXTENSION DIGITAL COMMUNICATION AND ENGAGEMENT FOR THE LAND-GRANT UNIVERSITY SYSTEM Eli Sagor @esagor, esagor@umn.edu 1 ©2011 Regents of the University of Minnesota. All rights reserved.
- 2. EXTENSION Flickr photo from Oregon State University archives 2
- 3. WORKSHOPS 3 ©2011 Regents of the University of Minnesota. All rights reserved.
- 4. TWO-STEP FLOW MODEL: LIMITED ACCESS TO INFORMATION Source: Watts &Dodds 2007, J. Consumer Research 4 ©2011 Regents of the University of Minnesota. All rights reserved.
- 5. IT’S A NETWORKED WORLD Source: Watts &Dodds 2007, J. Consumer Research 5 ©2011 Regents of the University of Minnesota. All rights reserved.
- 6. NOW… Flickr: Morbuto(source) 6 ©2011 Regents of the University of Minnesota. All rights reserved.
- 7. CRITERIA Efficiency Impact Scalability Accessibility 7 ©2011 Regents of the University of Minnesota. All rights reserved.
- 8. CRITERIA Efficiency Impact Scalability Accessibility Excellence 8 ©2011 Regents of the University of Minnesota. All rights reserved.
- 9. TOOLS Social media Monthly email update Discussion board Oak wilt status widget Google calendar & RSS feeds 9 ©2011 Regents of the University of Minnesota. All rights reserved.
- 10. 10
- 11. SOCIAL MEDIA OBJECTIVES Discoverability: Increase content visibility 1. Content automatically publishes from site to Twitter and Facebook 2. Live and scheduled tweets about core content, events, news, etc. 11 ©2011 Regents of the University of Minnesota. All rights reserved.
- 12. EMAIL UPDATE OBJECTIVES Awareness Adding value to other offerings: Webinars Workshops 12 ©2011 Regents of the University of Minnesota. All rights reserved.
- 13. MONTHLY EMAIL UPDATE 13 ©2011 Regents of the University of Minnesota. All rights reserved.
- 14. 14
- 15. DISCUSSION BOARD OBJECTIVES Easy point of contact Reply takes about as long as an email, but viewed by hundreds. Anonymous, accessible. 15 ©2011 Regents of the University of Minnesota. All rights reserved.
- 16. OAK WILT “WIDGET” Embeddable anywhere Automatically updates Links to our oak wilt page 16 ©2011 Regents of the University of Minnesota. All rights reserved.
- 17. WHEN THEY NEED INFORMATION, WIL L THEY KNOW WE EXIST? Creative Commons licensed Flickr photo byC.K. Hartman 17 ©2011 Regents of the University of Minnesota. All rights reserved.
- 18. MAKING CONTENT DISCOVERABLE 18 ©2011 Regents of the University of Minnesota. All rights reserved.
- 19. DISCOVERABLE: OAK WILT WIDGET ON DNR 19 ©2011 Regents of the University of Minnesota. All rights reserved.
- 20. THE BIG PICTURE Unique approaches Incremental changes: Working smarter Focus on adding value to other offerings 20 ©2011 Regents of the University of Minnesota. All rights reserved.
- 21. WORKSHOPS Peter Smallidge, Cornell Cooperative Extension 21 ©2011 Regents of the University of Minnesota. All rights reserved.
- 22. MMW POSTER http://z.umn.edu/KSU 22 ©2011 Regents of the University of Minnesota. All rights reserved.
Editor's Notes
- Collaborative learning: New opportunities
- Jim Langcuster talks about people seeking to “confirm a hunch” rather than seeing the answer. Interpretation and critical thinking to aid in customized application of an idea, not THE ANSWER.
- Increasing expectations and declining resources leave us with our hands full at times. We need to help learners squeeze every ounce of value out of the work we put in.
- It’s not about social media! It’s about service and value.