RETHINKING EXTENSIONDIGITAL COMMUNICATION AND ENGAGEMENTFOR THE LAND-GRANT UNIVERSITY SYSTEMEli Sagor@esagor, esagor@umn.e...
EXTENSION            Flickr photo from Oregon             State University archives                               2
WORKSHOPS                                                                     3©2011 Regents of the University of Minnesot...
TWO-STEP FLOW MODEL: LIMITED ACCESS TO INFORMATION                                                                     Sou...
IT’S A NETWORKED WORLD                                                                     Source: Watts &Dodds 2007,     ...
NOW…Flickr: Morbuto(source)                                                                       6  ©2011 Regents of the ...
CRITERIA Efficiency Impact Scalability Accessibility                                                                     7...
CRITERIA Efficiency Impact Scalability Accessibility                                     Excellence                       ...
TOOLS Social media Monthly email update Discussion board Oak wilt status widget Google calendar & RSS feeds               ...
10
SOCIAL MEDIA OBJECTIVES Discoverability: Increase content visibility 1. Content automatically publishes from site    to Tw...
EMAIL UPDATE OBJECTIVES Awareness Adding value to other offerings:  Webinars  Workshops                                   ...
MONTHLY EMAIL UPDATE                                                                     13©2011 Regents of the University...
14
DISCUSSION BOARD OBJECTIVES Easy point of contact Reply takes about as long as an email, but  viewed by hundreds. Anonymou...
OAK WILT “WIDGET”                                                                     Embeddable anywhere                 ...
WHEN THEY NEEDINFORMATION, WILL THEY KNOW WEEXIST?         Creative Commons licensed         Flickr photo byC.K. Hartman  ...
MAKING CONTENT DISCOVERABLE                                                                     18©2011 Regents of the Uni...
DISCOVERABLE: OAK WILT                 WIDGET ON DNR                                                                     1...
THE BIG PICTURE Unique approaches Incremental changes: Working smarter Focus on adding value to other offerings           ...
WORKSHOPS                                                                     Peter Smallidge, Cornell                    ...
MMW POSTERhttp://z.umn.edu/KSU                                                                     22©2011 Regents of the ...
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Rethinking Extension: Digital communication adn engagement for the Land Grant University system

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My short a panel presentation delivered at the Kansas State University Research and Extension 2011 Fall Conference.

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  • Collaborative learning: New opportunities
  • Jim Langcuster talks about people seeking to “confirm a hunch” rather than seeing the answer. Interpretation and critical thinking to aid in customized application of an idea, not THE ANSWER.
  • Increasing expectations and declining resources leave us with our hands full at times. We need to help learners squeeze every ounce of value out of the work we put in.
  • It’s not about social media! It’s about service and value.
  • Rethinking Extension: Digital communication adn engagement for the Land Grant University system

    1. 1. RETHINKING EXTENSIONDIGITAL COMMUNICATION AND ENGAGEMENTFOR THE LAND-GRANT UNIVERSITY SYSTEMEli Sagor@esagor, esagor@umn.edu 1©2011 Regents of the University of Minnesota. All rights reserved.
    2. 2. EXTENSION Flickr photo from Oregon State University archives 2
    3. 3. WORKSHOPS 3©2011 Regents of the University of Minnesota. All rights reserved.
    4. 4. TWO-STEP FLOW MODEL: LIMITED ACCESS TO INFORMATION Source: Watts &Dodds 2007, J. Consumer Research 4©2011 Regents of the University of Minnesota. All rights reserved.
    5. 5. IT’S A NETWORKED WORLD Source: Watts &Dodds 2007, J. Consumer Research 5©2011 Regents of the University of Minnesota. All rights reserved.
    6. 6. NOW…Flickr: Morbuto(source) 6 ©2011 Regents of the University of Minnesota. All rights reserved.
    7. 7. CRITERIA Efficiency Impact Scalability Accessibility 7©2011 Regents of the University of Minnesota. All rights reserved.
    8. 8. CRITERIA Efficiency Impact Scalability Accessibility Excellence 8©2011 Regents of the University of Minnesota. All rights reserved.
    9. 9. TOOLS Social media Monthly email update Discussion board Oak wilt status widget Google calendar & RSS feeds 9©2011 Regents of the University of Minnesota. All rights reserved.
    10. 10. 10
    11. 11. SOCIAL MEDIA OBJECTIVES Discoverability: Increase content visibility 1. Content automatically publishes from site to Twitter and Facebook 2. Live and scheduled tweets about core content, events, news, etc. 11©2011 Regents of the University of Minnesota. All rights reserved.
    12. 12. EMAIL UPDATE OBJECTIVES Awareness Adding value to other offerings: Webinars Workshops 12©2011 Regents of the University of Minnesota. All rights reserved.
    13. 13. MONTHLY EMAIL UPDATE 13©2011 Regents of the University of Minnesota. All rights reserved.
    14. 14. 14
    15. 15. DISCUSSION BOARD OBJECTIVES Easy point of contact Reply takes about as long as an email, but viewed by hundreds. Anonymous, accessible. 15©2011 Regents of the University of Minnesota. All rights reserved.
    16. 16. OAK WILT “WIDGET” Embeddable anywhere Automatically updates Links to our oak wilt page 16©2011 Regents of the University of Minnesota. All rights reserved.
    17. 17. WHEN THEY NEEDINFORMATION, WILL THEY KNOW WEEXIST? Creative Commons licensed Flickr photo byC.K. Hartman 17 ©2011 Regents of the University of Minnesota. All rights reserved.
    18. 18. MAKING CONTENT DISCOVERABLE 18©2011 Regents of the University of Minnesota. All rights reserved.
    19. 19. DISCOVERABLE: OAK WILT WIDGET ON DNR 19©2011 Regents of the University of Minnesota. All rights reserved.
    20. 20. THE BIG PICTURE Unique approaches Incremental changes: Working smarter Focus on adding value to other offerings 20©2011 Regents of the University of Minnesota. All rights reserved.
    21. 21. WORKSHOPS Peter Smallidge, Cornell Cooperative Extension 21©2011 Regents of the University of Minnesota. All rights reserved.
    22. 22. MMW POSTERhttp://z.umn.edu/KSU 22©2011 Regents of the University of Minnesota. All rights reserved.

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