Media and the general public (ESPM 3241 / 5241)

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A handout for ESPM 3241/5241, February 2011.

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  • ESPM 3241/5241, Feb. 2011
  • Marshall McLuhan was concerned with the observation that we tend to focus on the obvious. In doing so, we largely miss the structural changes in our affairs that are introduced subtly, or over long periods of time. Whenever we create a new innovation - be it an invention or a new idea - many of its properties are fairly obvious to us. We generally know what it will nominally do…. But it is also often the case that, after a long period of time and experience with the new innovation, we look backward and realize that there were some effects of which we were entirely unaware at the outset. We sometimes call these effects "unintended consequences," although "unanticipated consequences" might be a more accurate description. -Mark Federman, http://individual.utoronto.ca/markfederman/article_mediumisthemessage.htm ESPM 3241/5241, Feb. 2011
  • Marshall McLuhan was concerned with the observation that we tend to focus on the obvious. In doing so, we largely miss the structural changes in our affairs that are introduced subtly, or over long periods of time. Whenever we create a new innovation - be it an invention or a new idea - many of its properties are fairly obvious to us. We generally know what it will nominally do…. But it is also often the case that, after a long period of time and experience with the new innovation, we look backward and realize that there were some effects of which we were entirely unaware at the outset. We sometimes call these effects "unintended consequences," although "unanticipated consequences" might be a more accurate description. -Mark Federman, http://individual.utoronto.ca/markfederman/article_mediumisthemessage.htm ESPM 3241/5241, Feb. 2011
  • A photo I took at a 2010 lecture by Lee Rainie of the Pew Internet and American Life Project. He was discussing the “continuous partial attention” that new media enable, and I couldn’t resist snapping the photo of so many people clearly dividing their attention between him and their screens. ESPM 3241/5241, Feb. 2011
  • Salience of issue relative to other issues Example in Vig & Kraft: Strong support for environmental issues, but practical aspects of voting on it make it difficult. Every candidate says they support environmental issues. Different approaches can be hard to evaluate. To be an issue voter, you need to put that issue above all others, and hold your nose a bit. Selective attention So much competing for our time and attention. How are you going to spend your time tonight… Studying, working, playing, vegging, or working on an issue? What issue? Ambivalence and knowledge of an issue Env. issues are complex, and there’s a lot of misinformation. Legal issues, complexity of natural systems (climate, ecology) policy process, access to elected officials, etc. Issue framing How an issue is framed impacts public perception. The same issue can be framed in different ways… Legacy Amendment: Tax increase or targeted investment in one of Minnesota’s greatest assets? ESPM 3241/5241, Feb. 2011
  • Media and the general public (ESPM 3241 / 5241)

    1. 1. Media and influence on the public ESPM 3241/5241 Eli Sagor, esagor@umn.edu
    2. 2. Question (Write down or remember your answer): What percent of the US population over age 25 has a bachelor’s degree? (2000 census)
    3. 5. Quote source: http://bit.ly/gbd3ZH Climategate on Factcheck.org: http://bit.ly/gfWPOx Climategate
    4. 6. Today: Media as tools and process How media influence public opinion and action on the environment How you use media
    5. 7. Media: “ the storage and transmission channels or tools used to store and deliver information or data.” (Wikipedia)
    6. 8. Media: “ the storage and transmission channels or tools used to store and deliver information or data.” (Wikipedia)
    7. 9. Media: “ the storage and transmission channels or tools used to store and deliver information or data.” (Wikipedia)
    8. 10. Media is also a process: “ The medium does matter. As a technology, a book focuses our attention, isolates us from the myriad distractions that fill our everyday lives. A networked computer does precisely the opposite. It is designed to scatter our attention…. Knowing that the depth of our thought is tied directly to the intensity of our attentiveness, it’s hard not to conclude that as we adapt to the intellectual environment of the Net our thinking becomes shallower.” Nicholas Carr, quoted by Adam Gopnik. Source: http://nyr.kr/hLQaXf
    9. 11. The medium is the message. -Marshall McLuhan, 1964
    10. 12. The medium is the message. Medium: “ any extension of ourselves” Message: "the change of scale or pace or pattern" that a new invention or innovation "introduces into human affairs." To understand the message, we need to “seek the non-obvious changes or effects that are enabled, enhanced, accelerated or extended by the new thing.”
    11. 13. Source: http://bit.ly/gHNo4h
    12. 14. Source: http://flic.kr/p/7VwuxZ
    13. 15. Continuous partial attention
    14. 16. We used to all watch the same news. Now we filter it.
    15. 17. http://z.umn.edu/3241media
    16. 18. http://z.umn.edu/3241media
    17. 19. http://z.umn.edu/3241media
    18. 20. http://z.umn.edu/3241media
    19. 22. Source: http://bit.ly/gHNo4h
    20. 23. We used to all watch the same news. Now we filter it. Your thoughts on the Pew media report? http://z.umn.edu/3241media
    21. 24. Question (Write down or remember your answer): What percent of the US population over age 25 has a bachelor’s degree? (2000 census) Answer: 24.4%
    22. 25. Middletown Media Studies
    23. 26. <ul><li>Factors Influencing Public Opinion: </li></ul><ul><li>Salience of issue relative to other issues </li></ul><ul><li>Selective attention </li></ul><ul><li>Ambivalence and knowledge of an issue </li></ul><ul><li>Issue framing </li></ul>
    24. 27. <ul><li>Discuss in pairs or threes, by quadrant: </li></ul><ul><li>Factors Influencing Public Opinion: </li></ul><ul><li>Salience of issue relative to other issues </li></ul><ul><li>Selective attention </li></ul><ul><li>Ambivalence and knowledge of an issue </li></ul><ul><li>Issue framing </li></ul><ul><li>Identify 2 examples from the reading or recent news </li></ul>
    25. 28. Media: News Reporting “ Objective, Accurate, Balanced, Fair” TV, Radio, Newspaper, Internet, Magazines, Newsletters
    26. 29. Media: Education and Entertainment TV, Professional Journals, Theater, Movies, Books, Magazines, Radio
    27. 30. Media: Advertising and Public Relations Public relations is a systematic process of communication that involves identification of discrete publics and the tailoring of specific messages to them TV, Radio, Newspaper, Internet, Magazines, Brochures, Flyers
    28. 31. Media: ???
    29. 33. In a flat world, it’s easy for the small to act big and the big to act small. Thomas Friedman, The World is Flat
    30. 35. Hi. We’re The UpTake. We’re an alternative to mainstream media, but mostly we’re a training resource for your average or not-so-average Joe & Jane. We want to teach you to (drumroll & a thunderclap) BE THE MEDIA.
    31. 36. “ Public opinions are involved in virtually everything that government institutions do, yet most citizens are typically little more than bystanders. The public policy enterprise occurs in the background of their lives; they hear the noise, but seldom listen.” C.E. Van Horn, Politics and Public Policy
    32. 37. <ul><li>Twin Cities & Minnesota </li></ul><ul><li>Water Quality (48) </li></ul><ul><li>Population Sprawl (11) </li></ul><ul><li>Renewable Energy (10) </li></ul><ul><li>Ag Pollution (8) </li></ul><ul><li>Deforestation (4) </li></ul><ul><li>Invasive Species (4) </li></ul><ul><li>Land-use Change (4) </li></ul><ul><li>Forest Stewardship (3) </li></ul><ul><li>Ecosystem Damage (2) </li></ul><ul><li>Alternative Energy (2) </li></ul><ul><li>Fossil Fuel Dependency (2) </li></ul><ul><li>Soil Erosion (2) </li></ul><ul><li>Wetland loss (2) </li></ul><ul><li>GHG/Climate Change (2) </li></ul><ul><li>Land Management (2) </li></ul><ul><li>Urbanization (2) </li></ul><ul><li>Sustainable Food systems (2) </li></ul><ul><li>Industrial Pollution (2) </li></ul><ul><li>Unemployment, Education, Biodiversity Loss, State Budget, Mining, Recreation, Oil Scarcity, Ethanol Subsidies </li></ul>2011 Natural Resource & Environmental Issues United States Fossil Fuel Dependency (31) Sustainable Energy (30) GHG/Climate Change (16) Renewable Energy (15) Water Supply (11) Resource Consumption (11) Urbanization (6) Oil Scarcity (3) Waste Production (2) Education Deforestation Pollution Diminishing Rec Opportunities Soil Quality Resource Distribution Environmental Education Government Spending Healthcare Mountain Top Removal Mining Wetland Loss Oil Spills Habitat Loss Worldwide Water Supply (27) GHG/Climate Change (26) Population Growth (22) Deforestation (8) Food Supply (7) Renewable Energy (7) Fossil Fuel Dependency (5) Oil Scarcity (5) Resource Consumption (4) Sustainable Food systems (3) Resource Distribution (3) Sustainable Energy (3) Energy Consumption (2) Biodiversity (2) Poverty Habitat Destruction Resource Scarcity Endangered Species War International Cooperation Urbanization Ocean Garbage Land use change
    33. 38. <ul><li>Twin Cities & Minnesota </li></ul><ul><li>Water Quality (48) </li></ul><ul><li>Population Sprawl (11) </li></ul><ul><li>Renewable Energy (10) </li></ul><ul><li>Ag Pollution (8) </li></ul><ul><li>Deforestation (4) </li></ul><ul><li>Invasive Species (4) </li></ul><ul><li>Land-use Change (4) </li></ul><ul><li>Forest Stewardship (3) </li></ul><ul><li>Ecosystem Damage (2) </li></ul><ul><li>Alternative Energy (2) </li></ul><ul><li>Fossil Fuel Dependency (2) </li></ul><ul><li>Soil Erosion (2) </li></ul><ul><li>Wetland loss (2) </li></ul><ul><li>GHG/Climate Change (2) </li></ul><ul><li>Land Management (2) </li></ul><ul><li>Urbanization (2) </li></ul><ul><li>Sustainable Food systems (2) </li></ul><ul><li>Industrial Pollution (2) </li></ul><ul><li>Unemployment, Education, Biodiversity Loss, State Budget, Mining, Recreation, Oil Scarcity, Ethanol Subsidies </li></ul>2011 Natural Resource & Environmental Issues United States Fossil Fuel Dependency (31) Sustainable Energy (30) GHG/Climate Change (16) Renewable Energy (15) Water Supply (11) Resource Consumption (11) Urbanization (6) Oil Scarcity (3) Waste Production (2) Education Deforestation Pollution Diminishing Rec Opportunities Soil Quality Resource Distribution Environmental Education Government Spending Healthcare Mountain Top Removal Mining Wetland Loss Oil Spills Habitat Loss Worldwide Water Supply (27) GHG/Climate Change (26) Population Growth (22) Deforestation (8) Food Supply (7) Renewable Energy (7) Fossil Fuel Dependency (5) Oil Scarcity (5) Resource Consumption (4) Sustainable Food systems (3) Resource Distribution (3) Sustainable Energy (3) Energy Consumption (2) Biodiversity (2) Poverty Habitat Destruction Resource Scarcity Endangered Species War International Cooperation Urbanization Ocean Garbage Land use change Where do you get information on these issues? Why those sources?
    34. 39. Today: Media as tools and process How media influence public opinion and action on the environment How you use media Eli Sagor, 301J Green Hall. [email_address]

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