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Minnesota Natural Resource Lives and Livelihoods: Market Research

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A brief overview of basic market research for those interested in commercializing non-timber or related forest resources

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Minnesota Natural Resource Lives and Livelihoods: Market Research

  1. 1. D. WILSEY MARKET RESEARCH ESSENTIAL ! © 2010 REGENTS OF THE UNIVERSITY OF MINNESOTA
  2. 2. D. WILSEY THE MARKET IS A SYSTEM... 1. DISCOVER THE SYSTEM AND ITS PARTS (WORK AT THE SPECIFIC, BUT UNDERSTAND THE WHOLE) © 2010 REGENTS OF THE UNIVERSITY OF MINNESOTA
  3. 3. D. WILSEY VALUE CHAINS / NETWORKS “A NETWORK OF LABOR AND PRODUCTION PROCESS THAT RESULT IN A FINISHED COMMODITY” - HOPKINS & WALLERSTEIN (1986) “A COMPLEX WEB OF ACTORS THAT AFFECT THE PRODUCTION-TO- CONSUMPTION PROCESS” - BLOWFIELD 2001 IT’S A SYSTEM! DRAW PICTURES! © 2010 REGENTS OF THE UNIVERSITY OF MINNESOTA
  4. 4. D. WILSEY VALUE CHAIN / NETWORK D. CURRENT © 2010 REGENTS OF THE UNIVERSITY OF MINNESOTA
  5. 5. D. WILSEY THE MARKET IS A SYSTEM... 2. BRING THE SYSTEM TO LIFE © 2010 REGENTS OF THE UNIVERSITY OF MINNESOTA
  6. 6. D. WILSEY INVESTIGATE!!! (AKA: MARKET RESEARCH) TALK TO: USE: GROWERS, PHONE CALLS, HARVESTERS, PERSONAL VISITS, MIDDLEMEN, LIBRARIES, SUPPLIERS, THE INTERNET, BUYERS, CHAMBER OF COM., VENDORS, UNIVERSITIES, STORES, LOCAL BUSINESSES, FORESTERS, BUY SAMPLES, NEIGHBORS, MAKE THINGS ETC. ETC. © 2010 REGENTS OF THE UNIVERSITY OF MINNESOTA
  7. 7. D. WILSEY D. CURRENT D. CURRENT J. SANTOS TAKE PICTURES! © 2010 REGENTS OF THE UNIVERSITY OF MINNESOTA
  8. 8. D. WILSEY LEGWORK... TAKE NOTES: ON PRICES IN DIFFERENT LOCATIONS, AND AT DIFFERENT STAGES OF FINISHING OR PRODUCTION, ON DIFFERENT QUALITY CONDITIONS KEEP A JOURNAL! © 2010 REGENTS OF THE UNIVERSITY OF MINNESOTA
  9. 9. D. WILSEY MARKET RESEARCH FIND OUT ABOUT: CHALLENGES FACED COMPETITORS COMPETING PRODUCTS PRICES AT ALL STAGES SUBSTITUTES / “SIMILARS” YR:YR TRENDS SEASONALITY VALUE-ADDED OPTIONS PRODUCTION STANDARDS UNEXPECTED PROBLEMS FINDING HELP © 2010 REGENTS OF THE UNIVERSITY OF MINNESOTA
  10. 10. D. WILSEY A. WHAT YOU DO. © 2010 REGENTS OF THE UNIVERSITY OF MINNESOTA
  11. 11. D. WILSEY A. WHAT YOU DO. © 2010 REGENTS OF THE UNIVERSITY OF MINNESOTA
  12. 12. D. WILSEY A. B. WHAT YOU HOW YOU DO. CONNECT. © 2010 REGENTS OF THE UNIVERSITY OF MINNESOTA
  13. 13. D. WILSEY A. WHAT YOU DO. © 2010 REGENTS OF THE UNIVERSITY OF MINNESOTA
  14. 14. D. WILSEY A. B. WHAT YOU HOW YOU DO. CONNECT. © 2010 REGENTS OF THE UNIVERSITY OF MINNESOTA
  15. 15. D. WILSEY A. B. C. WHAT YOU HOW YOU HOW YOU DO. CONNECT. FIT IN. © 2010 REGENTS OF THE UNIVERSITY OF MINNESOTA
  16. 16. D. WILSEY (NATURAL RESOURCE) MARKET CHALLENGES FOUR CHALLENGE AREAS: ECOLOGICAL ECONOMIC SOCIO-POLITICAL MANAGEMENT INCOMPATIBILITY © 2010 REGENTS OF THE UNIVERSITY OF MINNESOTA
  17. 17. D. WILSEY (N.R.) MARKET CHALLENGES “CAUSAL” FACTORS FOR FAILURE MARKET-RELATED INSTITUTIONAL CONDITIONS BIOLOGICAL ATTRIBUTES © 2010 REGENTS OF THE UNIVERSITY OF MINNESOTA
  18. 18. D. WILSEY ADDITIONAL RESOURCES A HANDBOOK FOR VALUE CHAIN RESEARCH - KAPLINSKY AND MORRIS, 2001 HTTP://WWW.VALUE-CHAINS.ORG/DYN/BDS/DOCS/DETAIL/395/1 PARTICIPATORY MARKET CHAIN ANALYSIS FOR SMALL-HOLDER PRODUCERS- INTERNATIONAL CENTER FOR TROPICAL AGRICULTURE, 2007 HTTP://ISA.CIAT.CGIAR.ORG/CATALOGO/PRODUCTO.JSP?CODIGO=P0398 © 2010 REGENTS OF THE UNIVERSITY OF MINNESOTA

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