Integrating Social Media Into an Overall Marketing Strategy

•

40 likes•8,497 views

Social media is an essential element to most modern marketing campaigns. The reach of social media is virtually limitless with significant power from a marketing and advertising perspective. Join Jamie Gorski, Senior Vice President, Corporate Marketing with The Bozzuto Group and Erica Campbell Byrum Director of Social Media for Homes.com and ForRent.com as they examine the potential power of social media channels and share how to achieve successful marketing results with Internet marketing components. This presentation was given at Landlord WEBCON on May 8, 2014 in Toronto, Canada.

Real Estate Business

Integrating Social Media
Into an Overall Marketing Plan
@EricaCampbell
@HomesPro
@AptsForRent

Sources: Nielsen, Nirogram, Experian, and Emarketer

Social Media + Content Marketing
= Killer SEO

Social in the Top 10:
Google+
Facebook Shares
Facebook Comments
Facebook Likes
Pinterest
Tweets
SOCIAL SIGNALS
Source: Search Metrics

CREATIVE WAYS
TO VISUALLY
TELL YOUR STORY

THE PIN CYCLE
How a pin meets new people

Sold within 6 days of being on Pinterest!!

MEET THE TEAM
Link back to your About
Us page on your site

SHOWCASE LISTINGS Add
descriptions &
hashtags

LOCAL
• Neighborhoods
• Dining Guide
• Shopping
• Nightlife
• Events
• Schools
• Local Businesses
• Professional/Ho
me Services

• Seasonal Boards
• Home Décor
• Recipes
• DIY Projects
• Moving Tips
• Small Spaces
• Organization
• Going Green
• Gift Ideas
• Pets
APARTMENT LIFESTYLE TIPS

PLACE PINS
Include a map, address, &
phone number

If you could have the room of
your dreams, what would it
be? How would it look? How
would it feel?
• 1 winner
• 10 items selected to
purchase for 10 lucky
participants from their
“Décor by Me” Pinterest
Boards.

PINTEREST TIPS
Download the FREE Homes.com Pinterest White Paper
bit.ly/HDCPinterestWhitePaper

CROSS PROMOTE
Increase follower growth by cross-
promoting to other social accounts

LIFESTYLE
Emulate other Instagram
users posting about
your category

LOCAL Position yourself as the
local expert

CONTESTS Crowdsource content
from employees &
residents

CROWDSOURCE ADS
Repurpose consumer
generated contest photos
for Facebook Ads

PHOTO EDITING APPS
• Piktochart (Infographics)
• PicMonkey (Text)
• Picframe (Multiple photos)
• Phonto (Text)
• Flipagram (Photo videos)
• Rhonna Designs (Text/Designs)

bitly.com/EricaCampbellByrum
@EricaCampbell
+EricaCampbellByrum
/EricaCampbellByrum
/EricaCampbellByrum
/EricaCampbellByrum
/EricaCByrum
Erica Byrum
Director of Social Media
Homes.com & ForRent.com

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The relationship between social, search and content marketing has radically changed. Content is now consumed and distributed locally and globally, across multiple devices (PC, mobile, tablet) and in multiple formats (text, video, images), leading to an abundance of content online. As a result, social engagement is becoming increasingly dependent on high-quality content, and search engines have begun to take social signals into account. This session will teach you how content and social media drive SEO rank, how to develop a framework for creative and efficient content creation and learn what types of content work for better marketing results. This presentation was given by Erica Campbell Byrum, Director of Social Media for ForRent.com and Homes.com at the National Apartment Association (NAA) Conference & Exposition in Denver, CO in June 20, 2014. #NAAEduConf

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6. THE STATE OF SOCIAL MEDIA

7. Source: Facebook

9. Source: Instagram

10.

11. Sources: Nielsen, Nirogram, Experian, and Emarketer

12.

13. Source: Twitter

14. TWITTER PROFILE

15.

16. Source: YouTube

17.

18. Social Media + Content Marketing = Killer SEO

19. Social in the Top 10: Google+ Facebook Shares Facebook Comments Facebook Likes Pinterest Tweets SOCIAL SIGNALS Source: Search Metrics

20. SOCIAL SIGNALS Source: Search Metrics

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22. PINTEREST

23.

24.

25. THE PIN CYCLE How a pin meets new people

26.

27. Sold within 6 days of being on Pinterest!!

28. VERIFY YOUR WEBSITE

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66. REPURPOSE CONTENT

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68.

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You can follow me on Twitter @EricaCampbell & ForRent @AptsForRent.

Integrating Social Media Into an Overall Marketing Strategy

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