Social Media in the Classroom:
How Students and Teachers Can Benefit
@EricaCampbell
@AptsForRent
@HomesDotCom
THE STATE OF
SOCIAL MEDIA
PAID, OWNED & EARNED
Social in the Top 10:
Google +1’s
Facebook Shares
Facebook Comments
Facebook Likes
Pinterest
Tweets
SOCIAL SIGNALS
Source:...
Social Media Channels
to Use in the Classroom
Facebook
FACEBOOK BUSINESS PAGE
FACEBOOK GROUP
FACEBOOK IDEAS
• Post about upcoming due dates or
assignments
• Host a Facebook Chat
• Connect classrooms
• Collaborate on...
Twitter Profile
TWITTER IDEAS
• Twitter bulletin board
• Tweet about upcoming due dates or
assignments
• Track current events and hashtags...
PINNED TWEET/HASHTAGS
Resembles the
Facebook "Highlight"
option. This allows you
to display your most
"important” Tweets a...
POPULAR TWEET
Tweets that get the most engagement will
appear in larger font than regular tweets.
Pinterest Page
INSTALL THE PIN IT BUTTON
After you’ve installed it,
just click the little P
whenever you see
something you want to
add to...
PIN WHAT YOU WANT
Pins are visual bookmarks for good stuff you find
anywhere around the web or right on Pinterest.
ORGANIZE YOUR PINS
Boards are where you
collect Pins by theme or
topic. Save ideas you
want to come back you.
Hashtags hel...
THE PIN CYCLE
How a pin meets new people
PINTEREST BOARDS
SEARCH PINTEREST
Look around to find great
ideas and see what other
people are Pinning.
ORGANIZATION/DÉCOR/PARENTS
PINTEREST BOARD IDEAS
• Pinterest bulletin board
• ‘About Me’
• Lesson planning
• Professional learning
• Student portfoli...
ADD A PINTEREST WIDGET
GET VERIFIED ON PINTEREST
Instagram Account
PHOTO CHALLENGE Crowdsource content
from students
INSTAGRAM IDEAS
• Print Instagram photos to use on
class bulletin boards and/or
classroom decorations
• Showcase students’...
Google+ Page
MAINTAIN AN ACTIVE G+ PAGE
Click through to
your G+ page
See recent posts
SHOWCASE PHOTOS/VIDEOS
Use hashtags to get your
content discovered.
HOST A GOOGLE HANGOUT
• Connected learning experiences with
peers and experts
• Hold “office hours” or “make-up”
sessions ...
YouTube Channel
LINK YOUR GOOGLE+ & YOUTUBE
Your Hangouts on Air
are automatically
posted to your Google+
page and YouTube
channel.
Video ...
YOUTUBE PLAYLISTS
Personal Branding
LINKEDIN
LINKEDIN/ABOUT.ME
SLIDESHARE
#2 on
Google
SECURE CUSTOM URLS
Vanity URLs make URLs more memorable,
making it easier to find you.
“The more baby steps we take, the more naturally
social media will fit into our academic lives. The
more we model proper u...
“Social media is not going away. Students will
not stop using it. There will always be those
cases where it is misused. Wh...
“If we are truly preparing our children for a
career-ready world, what are the tools we are
allowing them to use?” – Erin ...
bitly.com/AboutECB
@EricaCampbell
+EricaCampbellByrum
/EricaCampbellByrum
/EricaCampbellByrum
/EricaCByrum
Erica Campbell ...
Social Media in the Classroom: How Students and Teachers Can Benefit
Social Media in the Classroom: How Students and Teachers Can Benefit
Social Media in the Classroom: How Students and Teachers Can Benefit
Social Media in the Classroom: How Students and Teachers Can Benefit
Social Media in the Classroom: How Students and Teachers Can Benefit
Social Media in the Classroom: How Students and Teachers Can Benefit
Social Media in the Classroom: How Students and Teachers Can Benefit
Social Media in the Classroom: How Students and Teachers Can Benefit
Social Media in the Classroom: How Students and Teachers Can Benefit
Social Media in the Classroom: How Students and Teachers Can Benefit
Social Media in the Classroom: How Students and Teachers Can Benefit
Social Media in the Classroom: How Students and Teachers Can Benefit
Social Media in the Classroom: How Students and Teachers Can Benefit
Social Media in the Classroom: How Students and Teachers Can Benefit
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Social Media in the Classroom: How Students and Teachers Can Benefit

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Millennials live and breathe on social media, so many teachers are learning how to incorporate the medium and tablets into the classroom successfully. Even digitally versed teachers need to evolve with the language of their increasingly connected students. Join Erica Campbell Byrum, Director of Social Media for Homes.com and ForRent.com as she discusses how social media can become a powerful, timely and meaningful professional development resource for teachers and students. Learn how sites like Facebook, Twitter, Pinterest, Instagram and more can transform the way you gather content, plan your lessons, and deliver the information. Additionally, you’ll find out how you can have your students use these tools as a way to collaborate on interactive projects. Get ready to be inspired!

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  • You can follow me on Twitter @EricaCampbell & ForRent @AptsForRent.
  • Social Media in the Classroom: How Students and Teachers Can Benefit

    1. 1. Social Media in the Classroom: How Students and Teachers Can Benefit @EricaCampbell @AptsForRent @HomesDotCom
    2. 2. THE STATE OF SOCIAL MEDIA
    3. 3. PAID, OWNED & EARNED
    4. 4. Social in the Top 10: Google +1’s Facebook Shares Facebook Comments Facebook Likes Pinterest Tweets SOCIAL SIGNALS Source: Search Metrics
    5. 5. Social Media Channels to Use in the Classroom
    6. 6. Facebook
    7. 7. FACEBOOK BUSINESS PAGE
    8. 8. FACEBOOK GROUP
    9. 9. FACEBOOK IDEAS • Post about upcoming due dates or assignments • Host a Facebook Chat • Connect classrooms • Collaborate on projects • Facilitate and post research • Share ideas, photos, videos and resources • Engage parents • Post supplementary materials • Take a poll • Create a Friend List called "students” • Share information about an upcoming school trip • Connect with the marketing community
    10. 10. Twitter Profile
    11. 11. TWITTER IDEAS • Twitter bulletin board • Tweet about upcoming due dates or assignments • Track current events and hashtags • Connect with the marketing community • Live tweet events • Host a Twitter Chat or participate • Connect classrooms • Facilitate research/take a poll • Engage parents • Post supplementary materials
    12. 12. PINNED TWEET/HASHTAGS Resembles the Facebook "Highlight" option. This allows you to display your most "important” Tweets at the top of your Twitter profile. Use hashtags to get your content discovered.
    13. 13. POPULAR TWEET Tweets that get the most engagement will appear in larger font than regular tweets.
    14. 14. Pinterest Page
    15. 15. INSTALL THE PIN IT BUTTON After you’ve installed it, just click the little P whenever you see something you want to add to Pinterest.
    16. 16. PIN WHAT YOU WANT Pins are visual bookmarks for good stuff you find anywhere around the web or right on Pinterest.
    17. 17. ORGANIZE YOUR PINS Boards are where you collect Pins by theme or topic. Save ideas you want to come back you. Hashtags help surface your content.
    18. 18. THE PIN CYCLE How a pin meets new people
    19. 19. PINTEREST BOARDS
    20. 20. SEARCH PINTEREST Look around to find great ideas and see what other people are Pinning.
    21. 21. ORGANIZATION/DÉCOR/PARENTS
    22. 22. PINTEREST BOARD IDEAS • Pinterest bulletin board • ‘About Me’ • Lesson planning • Professional learning • Student portfolios • Goal wall • Collaborative boards for brainstorming • Student projects • Curricula/syllabi • Group projects • Classroom management • Parent resources
    23. 23. ADD A PINTEREST WIDGET
    24. 24. GET VERIFIED ON PINTEREST
    25. 25. Instagram Account
    26. 26. PHOTO CHALLENGE Crowdsource content from students
    27. 27. INSTAGRAM IDEAS • Print Instagram photos to use on class bulletin boards and/or classroom decorations • Showcase students’ work • Feature a student of the week • Capture events • Create a hashtag • Digital storytelling • Photos for blogs • Student Instagram takeover • Video assignment
    28. 28. Google+ Page
    29. 29. MAINTAIN AN ACTIVE G+ PAGE Click through to your G+ page See recent posts
    30. 30. SHOWCASE PHOTOS/VIDEOS Use hashtags to get your content discovered.
    31. 31. HOST A GOOGLE HANGOUT • Connected learning experiences with peers and experts • Hold “office hours” or “make-up” sessions once a week in the evenings for students who need extra help • Guest speakers: subject matter experts, alumni, mentors • Teachers can attend virtual conferences • Host online collaborative meetings • Parent conferences • Study sessions Up to ten people can "hang out" at one time in a virtual "room."
    32. 32. YouTube Channel
    33. 33. LINK YOUR GOOGLE+ & YOUTUBE Your Hangouts on Air are automatically posted to your Google+ page and YouTube channel. Video posted to your YouTube channel are automatically posted to your Google+ followers.
    34. 34. YOUTUBE PLAYLISTS
    35. 35. Personal Branding
    36. 36. LINKEDIN
    37. 37. LINKEDIN/ABOUT.ME
    38. 38. SLIDESHARE
    39. 39. #2 on Google
    40. 40. SECURE CUSTOM URLS Vanity URLs make URLs more memorable, making it easier to find you.
    41. 41. “The more baby steps we take, the more naturally social media will fit into our academic lives. The more we model proper use, the more people will properly use the tool.” – Erin Klein
    42. 42. “Social media is not going away. Students will not stop using it. There will always be those cases where it is misused. Whether we prevent the use of it in schools or not, those misuses will still exist. The more we understand about it, the more we can help support it in a positive way. People often fear what they don’t understand.” – Erin Klein
    43. 43. “If we are truly preparing our children for a career-ready world, what are the tools we are allowing them to use?” – Erin Klein
    44. 44. bitly.com/AboutECB @EricaCampbell +EricaCampbellByrum /EricaCampbellByrum /EricaCampbellByrum /EricaCByrum Erica Campbell Byrum Director of Social Media Homes.com & ForRent.com /EricaCampbellByrum

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