1. Emma Bradshaw. Media Studies Eval. Q3
3.) What kind of media institution might distribute your
media product and why?
There are many horror films which can be separated into lots of different horror sub-genres like the
film Slasher which is a psychological and Supernatural. After me and my group realized this we
started to research films similar to our final film ‘Aura’, whilst doing this we soon realized that our
horror film would fit into the psychological sub-genre. Now knowing the sub-genre of our final film
opening, it helped us choose an institution company which would distribute our media product.
I and my group decided we wanted a production company that has distributed similar films to ours,
because certain production companies have made their own reputations meaning they have certain
audiences that watch their films. If we chose a popular company that have released lots of popular
psychological, horror or ghost’s movies we would be able to select our audience much quicker.
Therefore we thought Lionsgate would be the best company to distribute our film, however whilst
thinking of which company we wanted to distribute our film we came up with two, the other one
being Paramount. Paramount was at the top of the Box Office in 2011 with a staggering average
gross of 93 billion dollars. They have realised numerous amounts
of horror movies these are Psycho, eight Friday the 13th movies
and many more however we found these movies are not similar
to our own so we looked for more and found Paranormal
Activity, The Ring, Case 39 and The Devil Inside and many more.
These films that Paramount has distributed are all psychological,
which is the same genre to our film thereby making it seem more
popular to the company, because it would appeal to their wide
audience. This is another reason towards our film being distributed by Paramount, if it was distribute
by Paramount it would mean we could achieve to get our film out to the audience it is suited for.
Lionsgate is the type of Production Company we wanted to distribute our media product as it is
extremely popular successful institution, we felt that this production could represent and suit our
film as it has released horror genres of supernatural and paranormal; The films that represent this
statement are the Last Exorcism, The Cabin in the Woods and The Descent and many more. Our film
Aura happens to be the same genre as these, therefore help making our movie more appealing to
the company because it again can appear to a wide audience.
Using this company would also help us gain a lot of exposure to a
wide variety of audiences which would help sell our product, I
and my group agreed that this institution would be good as it
would represent us as well our media institution ‘Pandemic
Pictures’ as one of its main business objectives to grow as a
company which could mean our film will one day be part of a major institution. I found out despite
Lionsgate being a young company, it is growing and developing which has already established a
name for itself from it only being formed in 1987. Its popularity due to Saw box set and new Hunger
Games Films Lionsgate would be a very good option to distribute our film as it would help make us
make it known internationally around the world.