What kind of media institution might distribute your media product and why?

1. Question 3: What
kind of Media
Institution might
distribute your
product and why?

2. • As I have chosen the ’horror’ brief, it is really important that I
research what kinds of companies could produce and distribute my
film and what would make it as successful as possible. It has been
really interesting to look into the production of horror films,
discovering how some of my favourite horror films are made by the
same production companies and determine what links different
companies have with one another.
• Firstly, I needed to research what different titles different
companies have produced, as I want the most suitable distributer
for my horror film- one that has previously produced films of a
similar style and budget to my horror film and also one that has
been successful, as I would obviously want my horror film to be as
popular and influential as possible. I also wanted to see what links
different companies have with other companies, in order to ensure
that my film would be distributed to a wide range of people and
also if I liked and respected the kinds of films they produce.

3. Research
• I researched companies the have
produced films that I have previously
researched, such as ‘The Safran
Company’, with ‘The Conjuring’,
however, I found that this company’s
main genre is not horror, but
comedies, dramas and a couple of
spoofs, so does not have much
experience in the production of horror
films. Even though ‘The Conjuring’
was a really big hit, I would want a
company that has created a few more
horror films that have been successful
and big.

4. VERTIGO ENTERTAINMENT
• Finally, I narrowed it down to two film companies that I believe capitalize on the type of
fear and audience that I would be going for with my horror film: “Vertigo Entertainment”
and “Blumhouse Productions”. ‘Vertigo Entertainment’ is an American film and television
production company based in Los Angeles, which has a first look deal with ‘Warner Bros’ to
produce films. They have produces films such as “The Grudge”, including the sequel, “Ring
2”, “Dark Water” and ” Shutter”, which of some is similar to the kinds of style I am basing
my horror film on. As ‘Warner Bros’ are a very widely known company, I would have lots of
opportunity to reach out to my target audience and more, making my film possibly
successful.

5. BLUMHOUSE PRODUCTIONS
• Blumhouse productions, on the other hand, are also an American
film and television company, with a 10-year first look deal with the
studio ‘Universal Pictures’. They have produced hit horror films,
such as ‘Paranormal Activity’, ‘Insidious’, ‘The Purge’, ‘Sinister’,
‘Split’ and ‘Get Out’. They are most well known for bringing in a
huge profit margin, with low budget films, for example,
‘Paranormal Activity’ was made for $15,000 and grossed over $193
million worldwide. Another example would be ‘Insidious’, which
brought in over $97 million worldwide on a budget of $1.5 million,
or ‘Sinister’, which got over $77 million worldwide from a budget
of $3 million. They have worked with many cherished directors
and was nominated for the ‘Academy Award or Best Picture’ in
2014, after producing the hit drama film ‘Whiplash’. As a company
that has produced films that I love and respect, perfectly matching
to my style of film with the horror genre and also with its high
profit margin and success with the accomplishments of the films, I
think this company would be the perfect candidate to produce my
horror film ‘Hidden’. I also think that they would reach out to my
target audience in the precise way that I would want, with it’s
links to ‘Universal Pictures’ making my film as successful as
possible, which is what I would want.