Paramount Pictures would be the best media institution to distribute the filmmakers' horror movie "Apartment 6" because their research showed that Paramount effectively distributed the similarly-themed successful film "Paranormal Activity" through impactful marketing. Paramount was able to open "Paranormal Activity" widely and earn £3,593,762 on its opening weekend, demonstrating their ability to attract audiences to an independent horror film and ensure it gains recognition. As "Apartment 6" has a similar theme and low-budget independent production like "Paranormal Activity", the filmmakers feel Paramount could effectively distribute their film and help it find similar box office success through their proven strategies.

1. WHAT KIND OF
MEDIA INSTITUTION
MIGHT DISTRIBUTE
YOUR FILM?
Daniel Kelly

2.  We had to pick a institution which would
distribute our film. With our film being a
horror genre , we diced from our research of
horror films. Find films just like ours and see
who distrusted their films , to use for our film

3. Our chosen institution and
why…
Paramount Pictures :
- Paranormal Activity was a major film that we
got the idea from for our film. We felt like we
needed a top company distributor for our film
to gain recognition as we haven't got any main
stream actors for our film. And paranormal
activity was a such a successes in how it was
disrupted though marketing . We felt that
paramount pictures could crate the same
impact which they done for paranormal
activity for ‘Apartment 6’ .On the opening
weekend they made around £3,593,762 on box
office , therefore the distributor made a good
impact to help get the public to watch this film
and we feel with have our film having
similarities and same genre , this can work just
as good.