2. Who we are?
Emiliyan Enev - CEO and project founder
* Project steering and resource management
Emil Stoyanov - CTO and co-founder
* Team leader and software development supervisor
Boyan Petkov - Creative and co-founder
* Design and user experience

3. Trends & Perspectives
• Smartphones spreading faster than any technology
in human history
• 800 000 daily Android activations
• Mobile devices everywhere - extension of the hand
• Mobile app market will be worth $25 billion by 2015

5. Why are we here?
We believe:
• Marketing is becoming piece of software
• The era of location-based services
• New ways to reach and interact with clients
• Customers need instant access to special deals

6. What?
A platform and a service for location-based
discovery of commercial promotions

7. Product features
• Relevant location-aware notifications
• Self-service for promotions publishing
• Organized and verified content
• User feedback and ratings / bonus points
• Contextual and behavioural targeting

8. Why are we unique?
• Strong focus on discounts and promotions
• Simplified user experience
• Users select and take deals on demand
• Businesses can serve themselves
• Integration of additional services (click-to-action)

9. Scalable!
• It is easily deployable platform
• Adaptable for various regions and industries
• Back office do all support and customization
• Expansion to multiple markets

10. Monetization
• Fee for distinctive featured profiles
• Tariff for publishing promotions/redeemed coupons
• Paid “click-to-action” services and functions
• Advertising brands and product placement
• Rebranding and customization for new markets

11. Investment
140 000 EUR for a period of 1 year
for
23% equity

12. How we will use the
money?
• Marketing activities (65% from budget):
– Attracting business profiles
– Reaching critical users base
• Creating content (15%)
• New features development (15%)
• Technical support (5%)

13. Thank you!
enev@promozone.bg
stoyanov@promozone.bg

14. Video