1. Advertising Production Resources (APR) is the largest, global ad production consultancy in
the advertising industry with 100+ Subject Matter Experts in 13 countries and 23 cities. We
help advertisers to optimize their spend across all channels (production of video, still and digital).
On an annual basis, we oversee an extensive body of work reaching almost $1 billion in ad
production spend, including the production of over 2,000 original TVCs and web videos, $40
million in print production, $165 million in experiential, and $200 million in digital.
Our clients often realize between 8-23% in savings year over year depending on the level
of involvement and how early and deeply we are involved in the process. We are confident that
APR will help you and your creative agencies to drive the best possible cost, timeline and process
efficiencies while maintaining the highest quality creative output. APR assists global advertisers
to face today’s challenges and produce more content for more channels without spending more.
We do this by developing the right production strategy for each of our clients.
PRODUCTION MANAGEMENT
• Content Production
• Digital Development Production
• Non-Ad Production Content (web videos,
long-form)
• Experiential & Events
• Leveraging Content Across Media & Agencies
• Risk Management
• Talent/Music Rights Review
• Invoice Review
REPORTING AND BENCHMARKING
• Production Budget Tracking
• Database Baseline
• Cost Management
• Vendor Analysis
• Stewardship Reports
• Activity Calendar
• Benchmarking
APR provides comprehensive production consulting across all media channels, including but
not limited to: TV Commercial, Online Video, Print & Collateral, OOH, POS, Digital (Web,
Mobile, Social) and Experiential/Events. Across these channels we offer the following services:
BUSINESS CONSULTING
• Production Audits - Process, Financial,
Creative Assets & Talent
• Synergies & Initiatives
• Workflow & Process Improvements
• Vendor Management
• Asset Management Protocols
• Rights Management
• Campaign Management Tools
• Digital Asset Mgmt (DAM) & Stock Libraries
• Agency Transitions
• Production Incentives
COACHING AND TRAINING
• Global Campus: Seminars & Webinars
• Traditional Ad Production Guidelines
• Digital Production Guidelines
• Estimate Template Forms
• Initiative Practices
• Agency Toolkits
• On-Set Coaching
SERVICES
ABOUT ADVERTISING PRODUCTION RESOURCES
aprco.com | 1.303.759.2509 | 1201 18th Street Suite 200 Denver, CO 80202