Brand Building with Online Video

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Brand Building with Online Video

  1. 1. Brand Building With Online Video
  2. 2. By 2013, 25%of all online time will bespent watching video
  3. 3. YouTube is reporting3 billionhours of videostreamed per day.
  4. 4. YouTube2nd largestsearch engine in the world
  5. 5. Why Video?*Low Cost Marketing • Ads • Demos • How-To-Videos
  6. 6. ENGAGEACTIVATE
  7. 7. Ad Spending Will Triple Before 2014
  8. 8. More than 1,800social video campaigns in2010
  9. 9. Visitors who view productvideos are 85% morelikely to buy than visitors who do not.
  10. 10. Identify Audience Target Tailor Message
  11. 11. 1.Make Your Title Count
  12. 12. 2.Provide Excellent Content
  13. 13. 3.Add URL To Video-Ability In YouTube
  14. 14. 4. BrandingOpportunity
  15. 15. 5.Go Beyond YouTube
  16. 16. What should a Video Do? #1- Educate #2- Answer Questions #3- Product Review #4- Tell A Story #5- Behind The Scenes
  17. 17. What software does the Chamber use?
  18. 18. For assistance with MovieMaker, please contact the Chamber at 256-237-3536.
  19. 19. How does the Chamber upload their videos to the internet?
  20. 20. For assistance with YouTube, pleasecontact the Chamber at 256-237-3536.
  21. 21. How does the Chamber display the videos online?
  22. 22. For assistance with embedding the videos on your website, contact the Chamber at 256-237-3536.
  23. 23. If you have any questions, please contact Emily Duncan,Member Services Coordinator at 256-237-3536.

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