Online video usage is growing rapidly, with 25% of online time expected to be spent watching video by 2013. YouTube alone streams over 3 billion hours of video daily, making it the second largest search engine worldwide. Brands can leverage low-cost video marketing through ads, demos, and how-to videos to engage audiences in a compelling way. Proper targeting and tailoring of video content and messaging can increase the likelihood of purchases by 85% for those who view product videos. The Chamber of Commerce recommends using video to educate, answer questions, provide product reviews, and tell stories while branding and promoting beyond just YouTube.

2. Brand Building
With
Online Video

3. By 2013, 25%
of all online time will be
spent watching video

4. YouTube is reporting
3 billion
hours of video
streamed per day.

5. YouTube
2nd largest
search engine in the world

6. Why Video?
*Low Cost Marketing
• Ads
• Demos
• How-To-Videos

7. ENGAGE
ACTIVATE

8. Ad Spending Will
Triple
Before 2014

9. More than 1,800
social video campaigns in
2010

10. Visitors who view product
videos are 85% more
likely to buy than visitors
who do not.

11. Identify Audience
Target
Tailor Message

12. 1.
Make Your Title
Count

13. 2.
Provide Excellent
Content

14. 3.
Add URL To Video-
Ability In YouTube

15. 4.
Branding
Opportunity

16. 5.
Go Beyond YouTube

17. What should a Video Do?
#1- Educate
#2- Answer Questions
#3- Product Review
#4- Tell A Story
#5- Behind The Scenes

18. What software does the Chamber use?

19. For assistance with Movie
Maker, please contact the Chamber
at 256-237-3536.

20. How does the Chamber upload their
videos to the internet?

21. For assistance with YouTube, please
contact the Chamber at 256-237-3536.

22. How does the Chamber display the
videos online?

23. For assistance with embedding the
videos on your website, contact
the Chamber at 256-237-3536.

24. If you have any questions,
please contact Emily Duncan,
Member Services Coordinator at
256-237-3536.