Greening Media
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An overview of key issues related to greening media.
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Greening Media
- 1. Greening Media CMS 323 John Cabot University Prof. Antonio Lopez
- 3. “This is more than an environmental crisis: it's an existential threat, and it should be treated like one, without fear of sounding alarmist, rather than covered as just another special interest, something only environmentalists care about.” A Convenient Excuse, Wen Stephenson http://thephoenix.com/boston/news/146647-convenient-excuse/# ixzz2C7hgtXbx
- 4. 1960 1970 2000 Remember: We have one planet but we are consuming 1.4 earths
- 5. The Math • ppm = concentrations of carbon dioxide parts per million • 350 ppm = Safe level for humanity • 392 ppm = Current level (rising two pmm annually) • Raise of two degree celsius is accepted limit (we’re at .08) • We have a “budget” of 565 gigatons of CO2 to burn by 2050 to remain at safe levels Sou•rce:2 3,570.9or5g; g hitgtpa://twownws.ro ollinf gCstoOne2.c oinm /fpoolsitiscsi/ln feuwes/lg lionbdal-uwsartmryin gins-vteerrnifytinogr-ynew-math- 20120719
- 10. Oikos: Household Root of economics/ecology
- 13. Mechanism
- 15. NIMBY: Not in my back yard.
- 17. Media gadgets in the US (2013): 78% of teens have a cell phone 37% of all teens have smartphones (up from just 23% in 2011) 23% of teens have a tablet computer 95% of teens use the internet 93% of teens have a computer or access. Pew Research Center (2013)
- 18. Mining rare earth minerals contributes to civil war and loss of biodiversity
- 20. Cloud computing mainly powered by coal Cubitt, Hassan, & Volkmer (2011)
- 23. Media are Environmental Education
- 24. In 2001 63% of people got their information about the environment from television. Coyle (2005) In 2005 $971 in ad dollars were spent per capita in the United States Brulle, Robert J. and Young, Lindsay E. (2007) Ads promote pseudo-satisfier, dissatisfaction-manufacturing and convenience-constructing discourses. Stibbe (2009)
- 26. Space, time and place
- 27. Regenerative mindprint: Empathy Connection Coordination Storytelling Education
- 28. Solution
- 29. Humans are culture/organism/environment combined
- 30. Green Cultural Citizenship: Embodying sustainable behaviors and cultural practices that shape and promote ecological values within the interconnected realms of society, economy and environment.
- 31. Enduring question: What constitutes a healthy media ecosystem?
- 32. Problem: Separation, division, isolation Solution: connections, relationships, systems
Editor's Notes
- Good afternoon NAMLE, and welcome! I’m Antonio Lopez and I teach and write about media education and sustainability. I’m speaking to you from Rome, Italy. I’m sorry I can’t be there in person, but hopefully this disembodied representation of me will suffice! The goal of this short presentation is to offer a framework for thinking about how to connect media education with sustainability. I have two goals. First, why media education and the environment matter; second, I will outline framework for thinking about how to incorporate sustainability into your work. They key is to shift from the seeing the issues as being disconnected, to seeing them as connected.
- According to my own experience and research, with only a few exceptions, environmental issues have not been addressed by media educators. One of the reasons has to with perceived boundaries between our various disciplines.
- Originally, when the biologist Ernst Haeckel coined the term “ecology” in 1866, it was based on the Greek root oikos, which means “household” and is also the root of economics.
- Ecology can be thought of as “household management,” because where and how we dwell is connected to the environment.
- But with rise of mechanism in the 19th century—which views the universe as a programmable machine—environment got separated from economy to be viewed as something disconnected from humans that can be manipulated without consequence.
- The division of ecology from other disciplines has resulted in NIMBYism: Not in my backyard. This means that even though people care about an issue, they believe it is not necessarily their problem to deal with. It also helps explain why people may not see the relationship between media and the environment.
- But the environment and media are closely linked
- First of all it is important to understand that media are part of a materials economy. As these statistics demonstrate, the use of personal media gadgets is on the rise. These gadgets don’t just materialize out of the ethers.
- For example, in year 2000 the pending release of the SONY PlayStation 2 drove up the price of tantalum, a rare metal used in media gadgets. This caused a mining boom in the Congo, which led directly to a decline in an endangered gorilla population, resulting in a drop from 17,000 to 3,000 Grauer gorillas.
- Mining precious metals also exacerbates wars, which of course are disastrous to humans and their environments.
- Currently our servers produce the same C02 as the aviation industry. If current trends continue, this figure will double in ten years. The reason is that the internet cloud is primarily powered by coal.
- Built-in and perceived obsolescence also creates an obscene amount of e-waste.
- Then there is media’s “mindprint” which affects our beliefs and perceptions of the environment.
- Think of the media as a kind of ecological education that teaches how to act upon the environment. Even if they are not consciously doing so, media communicate how to value living systems.
- Public policy is impacted by how environmental issues are framed in the media; and consumerism promoted by marketing drives environmental destruction.
- Media also impact our sense of place, time and space, which is the essence of environmental awareness.
- Media also have a positive affect. They can help coordinate social action and promote environmental values.
- Solutions exist.
- But we still need to link the environment with media because people often talk about media ecosystems outside the context of sustainability.
- One way to coordinate the media ecosystem metaphor with the environment is to link media with green cultural citizenship, which is “embodying sustainable behaviors and cultural practices that shape and promote ecological values within the interconnected realms of society, economy and environment.”
- I leave you with a final question, which can guide curriculum design: what constitutes a healthy media ecosystem? To answer it, you can incorporate many of the suggestions made in this presentation that draw on traditional media literacy techniques. Other suggestions are outside the normal parameters of media literacy, but I think you will agree with me that it is possible to breakdown some of the boundaries that have isolated these various perspectives.
- It is my personal belief that the concepts outlined here can help us move from approaching media, ecology and sustainability from the perspective of separation, division and isolation to an emerging view based on connections, relationships and systems.