Social Media & Job Search


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  • Development of Web 2.0 tools are changing the way people interact, build social and professional networks and exchange information Forces you to decide who you are in terms of world of work-Make a commitment to professional identity. Personal branding is necessary. This is due to the required profile that gets published on social networking sites as well as determining which online approach to social networking will be right for you. -Explosion of networking possibilities!
  • Originally created as a way to share information and talk with friends Has become much broader use Sharing knowledge, ideas, leads, contacts and support Used as an aid in attaining professional and personal goals Meeting people you have identified wanting to meet to help reach professional and personal goals Immediate and Fun
  • Networking Offline/Hidden Network-typically network one-to-one Social Networking Open Network networking can be both one-to-one or one-to-many due to the online platform
  • Offline traditional networking methods still critical but online networking catapults networking efforts into new dimension Example; Offline colleague connect on linkedIn see colleague’s network. Only as strong as relationship with offline contact. Example Jason alba
  • According to Nielson, social networking is more popular than email!!!Visible to anyone that has an internet connection Used to influence reputation, products Identifying target people to get to know with a realistic way to reach them ANYTIME Search tactics new methods with networking Business development Combination one method catapults the next Example-networking event-online development-shared network-maintain relationship Gain Knowledge/smarter professional WEB 2.0 TOOLS impacting growth exponentially
  • Let the Network do your talking! Notice he is middle age!
  • Technologies and Applications Impacted 2 major categories web 2.0 has influenced behavior in. Social Networking-managing your relationships/increasing your connections Sharing Content-Thus, enhancing connections-Cannot ignore. Forcing us to make choices. Helping us maintain and grow connections. Preemptive moves.
  • Types of social networking online Connect to each other Strong branding opportunity Google archived more than one billion posts to message boards and discussion groups Example: Linkedin link to Visual CV-Visual CV linked to youtube-twitter linked to linkedin. Facebook linked to youtube and picture sharing Lots of choices out there. Need to get comfortable online somewhere
  • Lots of different ways to have a presence online
  • OPEN Network Numbers are the game Learn about what’s going on and with whom Must act appropriately-use offline networking skills
  • The cousin to social networking sites.-Manage your profile and reputation builders. Helps to create your online identity. Helps to create your online identity. No down side to joining. Email alerts when profile is viewed. Can connect with other members using email, instant messaging or live chats. Post Profile. Can POTENTIALLY connect to other users. Everyone can have a presence. No need to change it often. Hard to make a mistake compared compared to social networking sites where etiquette is needed.
  • just like a website more interactive content very dynamic-easy to change content not needing to be a techie. Frequently updated material. Content posted daily or many times a week. Allows input from readers. Allows you to express your personal brand and connect you to community. Reflects the voice of the person whose blog it is. Wiki is software that allows normal people an opportunity to edit a website  Blogging can: Increase visibility and credibility Build/reinforce your personal brand, Reach an audience Establish yourself as a thought leader More than 113 million blogs. Must be good at writing and committed to creating content on a weekly basis. Must have strong brand to be successful! become a published authorAttract OpportunitiePost ide -blogger pete cashmore, new media expert, writes about social networking sites and trends. Great resource for social networking. The rewards of blogging are immediate. You write a post one evening, and by morning you’ve already got several comments. If you’re as cool as Guy Kawasaki, who is in the top 100 Technorati blogs, you receive dozens of comments each day for each post. Guy calculates that at most his blog receives 37,000 visits a day. The blog is essential to marketing your book, and withdrawing from email is unfathomable. Hence the dilemma.
  • Discussion Groups-online application allows groups of people to share ideas. Also known as an internet forum, bulletin board, and message board. Allows you to archive messages, share photos upload a group event calendar. Like a communal website. Discussion groups have moderators . Moderators responsible for the content and activity for the group. Great way to gain knowledge and visibility. Great social networking potential! Often hear about jobs and opportunities!
  • Trends; New sites and new functions rapidly evolving Crossover between personal social networking and business social networking sites. FACEBOOK Start as one thing and turn into something else
  • Be sensitive to situation and group Don’t be ingratiating Manners just like networking! Offer, Offer, Offer Don’t include a lot of extra info like address but do include linkedin url etc… Ning-great for trying out social networking!
  • Job search conversations over the web best for job search Facebook most visited site Linkedin most important for business networking TWITTER COMING UP!!!!! Big adoption!!!
  • Could be argued most important social networking site more main stream Surprisingly the audience has become broader and older. Greatest growth has come from people aged 35-49 years of age (+24.1 million). From December 2007 through December 2008, Facebook added almost twice as many 50-64 year old visitors (+13.6 million) than it has added under 18 year old visitors (+7.3 million).
  • Pictures that are tagged! Business/sets image Social Etiquette Research Hiring Manager Contacts Search Target Company Employees Watch out-Is your profile consistent with linkedin?
  • The problem is that most job seekers don’t optimize their profile, cultivate their network, join and participate in groups, use applications and exchange endorsements. Create vanity URL. When you search for a job, recognize who in your network might help you get to the hiring manager.
  • Most job seekers don’t optimize their profile, cultivate their network, join and participate in groups, use applications and exchange endorsements. Use vanity URL. Recognize who in your network might help you get to the hiring manager. In search box type skills, geography and job title
  • Gaining, Gaining, Gaining! Determine Trends
  • Learn about new online tools for search and cool websites from people you follow Camp Laid-off in SF last week. 600 People. Check Twitter Find about jobs before they are posted.
  • Stanford new tool. Nudge when haven’t communicated online for awhile! Helps to remind you when you are too busy!
  • Need somewhere to keep track of the people that count! It’s about quality contacts not numbers. Stay connected share your life.
  • Employers-free background check by displaying their skills, traits and experience online Show personality and value add Create a complete positioning statement
  • Everyone has one If nothing comes up that says something about you Do you like what you see? Are you presenting yourself in your own best professional/personal way? It’s permanent! You can bury it under new data!
  • Digital footprint –Captured personal online data trail publicly available on Internet -Data collected about an action without a person activating it Personal data released deliberately by a user for purposes of sharing data about oneself. Ways to leave digital footprint-Create profile, join groups, publish online, videos
  • Psychographics-WANTING TO CONNECT. Comfortable with technology. Wanting to share. Feels safe online. Comfortable sharing to many. Wanting to stay in touch with people. Comfortable with writing. Wanting to make an impression. Introverts may prefer this type of networking. Those willing to participate with online dating! Early adoption by young gen y population. Adoption is hitting masses! New ways of communicating, new behaviors to learn. Technology and the young generation is driving this trend. Demographics Facebook, twitter-younger ages 24-40 However-using for job search ages getting older. Not sure gen y knows how to utilize social networking for business development and job search Behavioral Graphics Comfortable using technology to communicate. Comfortable with technology.
  • Blur between personal and business life due to technology; Blackberry, iphone Outsourcing-more a project based world Entrpreneurial Spirit for career management
  • Ongoing Networking even with new job. Constant change. Maintain quality network. Identify strengths, know your value add.
  • Know what makes you special!
  • Professional identity needed for optimum networking!
  • Usage? Which Ones? Needing to make decisions.
  • Separate your contacts Maintain communications with quality network Plaxo helps with this Slice and dice your contacts Job newsletter/family fun
  • Take time to think about it. Make a commitment to have a presence. Be realistic for what you can manage.
  • Networking is ongoing even when not in job search mode. Social networking keeps you well informed-lots of learning taking place
  • Be Proactive Be Realistic Work with Strengths! Decide what is right for you!
  • Social Media & Job Search

    1. 1. Ellen Shulman
    2. 3. <ul><li>Internet Networking on Social Networking Sites </li></ul><ul><li>Relationship Expansion and Management </li></ul><ul><li>Sharing Information, Commenting and Conversing </li></ul>
    3. 4. <ul><li>There are substantially more jobs in the hidden job market than the advertised one </li></ul><ul><li>Expand network </li></ul><ul><li>Create opportunity </li></ul><ul><li>Inside track to untapped markets </li></ul><ul><li>Inside scoop on employers </li></ul><ul><li>Visibility as a subject matter expert </li></ul><ul><li>Leading edge of industry trends </li></ul>
    4. 6. Synergistic Together !!! Deepen Relationships Expand Relationships
    5. 7. <ul><li>More Popular Than Email; Works 24/7 365 Days </li></ul><ul><li>Highly Visible and Powerful </li></ul><ul><li>Reach/ Keying Into Important People </li></ul><ul><li>Networking Paradigm Rapidly Changing </li></ul><ul><ul><li>Multiple Meetings </li></ul></ul><ul><ul><li>Leverages Offline Networking </li></ul></ul><ul><ul><li>Relationship Maintenance and Expansion </li></ul></ul><ul><li>Less Intimidating than Offline Networking </li></ul>
    6. 9. Social Networking Sharing Content
    7. 10. Web 2.0 Social Networks e.g. Facebook Niche Social Networks e.g. LinkedIn Blogs e.g. Guy Kawasaki Videos/Podcasts e.g. YouTube Photo sharing e.g. Flickr Micro Blogs e.g. Twitter Discussion Groups e.g. Yahoo Identity Management Sites e.g. Visual CV
    8. 12. <ul><li>Online Interactive Address Book </li></ul><ul><li>Create and Upload Personal Profile </li></ul><ul><li>Connect with Others Share Information </li></ul><ul><li>Expand Network: Connect with Contacts Network </li></ul><ul><li>Six Degrees of Separation </li></ul>
    9. 13. <ul><li>Helps Create Digital Footprint </li></ul><ul><li>Manages Profile </li></ul><ul><li>Helps Create Online Identity </li></ul><ul><li>Reputation Builder </li></ul>
    10. 14. <ul><li>Own Interactive Website </li></ul><ul><li>Increases Visibility and Adds Credibility </li></ul><ul><li>Establishes Thought Leadership </li></ul><ul><li>Attracts Opportunities </li></ul><ul><li>Personal Branding </li></ul><ul><li> </li></ul>
    11. 15. <ul><li>Online Group Discussions </li></ul><ul><li>Meet People with Common Interests </li></ul><ul><li>Creates Opportunities; Job leads </li></ul><ul><li>Yahoo-35,000 Groups </li></ul><ul><li>Google-10,000 Groups </li></ul><ul><li>  </li></ul>
    12. 18. <ul><li>Critical Communications Strategy </li></ul><ul><li>Helps Determine Professional Image </li></ul><ul><li>Way to Differentiate </li></ul><ul><li>Written First Person </li></ul><ul><li> </li></ul><ul><li>Link to Other Profiles </li></ul>
    13. 20. <ul><li>Use Tact </li></ul><ul><li>Listen First </li></ul><ul><li>Lead with “ Enjoyed Your Blog,” not “Here’s My Resume.” </li></ul><ul><li>Don’t Spam People with Sales Pitches </li></ul><ul><li>Offer Information </li></ul><ul><li>When Someone Gives You Information, Thank Them </li></ul><ul><li>Be Polite and Appreciative </li></ul><ul><li>Watch Your Signature </li></ul>
    14. 22. <ul><li>#1 Social Networking Site </li></ul><ul><li>200 Million Active Users, 07/2009 </li></ul><ul><li>Fastest Growing Demographic 35 -49 </li></ul><ul><li>Average User has 120 Friends </li></ul><ul><li>35 Million Active User Groups </li></ul><ul><li>Monthly; 900 Million Photos Uploaded, 10 Million Videos Uploaded, 28 Million Pieces of Content Shared </li></ul><ul><li>President Obama, Anderson Cooper 360, CNN, New York Times </li></ul>
    15. 23. Professional Picture With Smile Displays More Professional Photos Including Videos of Professional Activities Brand Reinforcement
    16. 24. Basic Contact Information Geography and Birthday. Birthday Generates Networking Opportunity Markets and Reinforces Brand Accessible Multiple Ways to Contact Markets and Reinforces Brand Lots of Friends Getting the Word Out!
    17. 25. <ul><li>Build and Expand Network; Join Communities, Add New Friends </li></ul><ul><li>Use it at Least Once a Week </li></ul><ul><li>Create a Strong Profile that is Consistent with Other Networking Sites </li></ul><ul><li>Tag Pictures that are Consistent with Profile Image </li></ul><ul><li>Identify People in Target Companies </li></ul><ul><li>Discover Job Leads with new Facebook Applications </li></ul>
    18. 26. <ul><li>40 Million Users </li></ul><ul><li>200 Countries </li></ul><ul><li>Executives from all Fortune 500 companies </li></ul><ul><li>Top Industries: IT, Computer Software, Financial Services </li></ul><ul><li>Everything to Know: </li></ul><ul><li>Tips: </li></ul><ul><li>New Member Joins Every Second </li></ul>
    19. 27. Name by itself Professional Image with Smile Tag Line Very Descriptive Geography & Industry Use Key Words Including Job Titles Strong Networker Significant Number Of Recommendations Marketing Opportunity! Get the word out! Use Names with Descriptions Use Vanity URL
    20. 28. <ul><li>Create Robust Profile with Picture </li></ul><ul><li>Get 360 Recommendations </li></ul><ul><li>Use Advanced Search-Where People are Working With Your Skills </li></ul><ul><li>Use Company Profile-Where do People go Next </li></ul><ul><li>Check New Hires see if Company is Hiring </li></ul><ul><li>Slowly Build Network Through Contacts </li></ul><ul><li>Get to Hiring Manager Within 2 nd Degree Contact </li></ul><ul><li>Get Noticed-Participate in linkedIn Groups </li></ul><ul><li>Ask and Answer Questions, Use polls, Get Answers </li></ul>
    21. 29. <ul><li>Answer “What are you Doing” in Under 140 Characters </li></ul><ul><li>#1 Micro Blogging Site </li></ul><ul><li>22 Million Users </li></ul><ul><li>Texted, IM, Mobile, Web </li></ul><ul><li>Tweets Posted to Blog and Sent to Followers </li></ul><ul><li>Tweets are Searchable </li></ul><ul><li> </li></ul>
    22. 30. <ul><li>Notify Followers Looking for Job </li></ul><ul><li>Under Twitter Search put Key Job Search Words </li></ul><ul><li>Pull RSS Feeds From Key Job Search Word Conversations Into Google Reader </li></ul><ul><li>Tweet relevant Content </li></ul><ul><li>Tweet Your way into Relevant Conversations </li></ul><ul><li>Get a Separate Twitter Account for Job Search </li></ul><ul><li>Follow People you Know and Admire </li></ul>
    23. 31. <ul><li>It’s Not All About Numbers </li></ul><ul><li>Use Social Networking Sites as a Way to Ensure Ongoing Connections </li></ul><ul><li>Don’t Wait Until You Need Something </li></ul><ul><li>Split Contacts into Different Groups in Order to Communicate Effectively </li></ul><ul><li>Plaxo </li></ul>
    24. 32. <ul><li>Stay in Touch with People you Care About: ecards </li></ul><ul><li>Address and Calendar Sync to Outlook, Mac </li></ul><ul><li>Contacts Arranged into Groups </li></ul><ul><li>Control what you Share with Whom </li></ul><ul><li>Share Photos, Messages, Presentations </li></ul><ul><li>Share Network </li></ul><ul><li>Passively or Actively Job Search </li></ul>
    25. 33. <ul><li>Employers Google Prospective Employees: Background Check </li></ul><ul><li>Job Seekers are Marketing </li></ul><ul><li>Missed Opportunity to Expand Network </li></ul><ul><li>Lack of Visibility; Left Behind </li></ul><ul><li>Appear Less Tech Saavy- “Old” </li></ul><ul><li>Profile, Profile, Profile !!! </li></ul>
    26. 35. <ul><li>Passive Digital Footprints </li></ul><ul><li>Active Digital Footprints </li></ul><ul><li>Changing Digital Footprints </li></ul><ul><li>Footprints are Permanent </li></ul>
    27. 36. <ul><li>PSYCHOGRAPHICS </li></ul><ul><li>DEMOGRAPHICS </li></ul><ul><li>BEHAVIORAL GRAPHICS </li></ul>
    28. 44. <ul><li>Define Your Target Market </li></ul><ul><li>Create Online Goals for Career Management </li></ul><ul><li>Identify Sites that Attract Your Target Audience </li></ul><ul><li>Link Sites Together </li></ul><ul><li>Decide How You Want to Participate to Support Goals </li></ul>
    29. 46. Linked With Twitter!!
    30. 47. <ul><li>Marry Your Offline Network to Your Online Network </li></ul><ul><li>Use Contacts Made Offline to Build Online Social Network </li></ul><ul><li>Return to Offline Sources to Make a Job Connection </li></ul><ul><li>Take Time to Develop Network and Keep Connections Live </li></ul><ul><li>Regularly Offer Rather than Take From Network </li></ul><ul><li>Strategically Grow Network </li></ul><ul><li>Use Tact in all Networking Situations </li></ul>
    31. 48. <ul><li>OFFLINE </li></ul><ul><ul><li>CONFERENCES </li></ul></ul><ul><ul><li>MEMBERSHIPS </li></ul></ul><ul><ul><ul><li>ASSOCIATIONS </li></ul></ul></ul><ul><ul><ul><li>CLUBS </li></ul></ul></ul><ul><ul><li>PUBLIC SPEAKER </li></ul></ul><ul><ul><ul><li>KEYNOTE </li></ul></ul></ul><ul><ul><ul><li>PANELIST </li></ul></ul></ul><ul><ul><ul><li>WORKSHOPS </li></ul></ul></ul><ul><li>ONLINE </li></ul><ul><ul><li>LINKEDIN </li></ul></ul><ul><ul><li>FACEBOOK </li></ul></ul><ul><ul><li>TWITTER </li></ul></ul><ul><ul><li>BLOGGER </li></ul></ul><ul><ul><li>WEBFOLIO </li></ul></ul><ul><ul><li>DISCUSSION GROUP MEMBER </li></ul></ul><ul><ul><li>PODCASTS </li></ul></ul><ul><ul><li>VIDEO </li></ul></ul>
    32. 49. <ul><li>Google Self and Review Online Identity </li></ul><ul><li>Assess Results </li></ul><ul><li>Identify Goals for Online Target Audience </li></ul><ul><li>Create Consistent Marketing Profile </li></ul><ul><li>Develop Strategic Online Plan e.g. Blogs, YouTube, Visual CV, Podcasts, Online Publishing, Own Site </li></ul><ul><li>Identify Key Social Networking Sites </li></ul><ul><li>Create Quality Network Maintenance Strategy </li></ul><ul><li>Identify Key Sites for Online Presence </li></ul>
    33. 51. SITES DESCRIPTION LINKEDIN Number 1 site for business networking -35 Million members. 150 industries and growing-fortune 500 members and all have at director level and above FACEBOOK Number 1 site for social networking 67 million users. Headquartered in CA. Started as strictly social networking now used also as business networking as well. PLAXO Began as personal online contact manager and calendar internet based address book. Largest online directory for business. Now offering ways to connect with each other. Partnered with Simply Hired. ECADEMY 300,000 users. Like linkedin. Headquartered in UK for business people around the world. Combines online networking with offline networking events around big cities. VIADEO 2 Million members. Growing rapidly, Founded in France International, 7 languages ZOOMINFO 45 Million members, 5 million companies. Identity management site that recruiters frequent on a regular basis RYZE 500,000 users, 200 countries, quality contact networking site developed in CA-hosts online networking activities for certain organizations and hosts Ecademy. Twitter 6 Million Users. Rapid Expansion. Most casual of social networking sites. Immediate Information Ziggs Identity Management. Helps manage people in world by category Naymz Identity Management. Reputation scores 3 ways; getting community verification for references, profile completeness, and identity verification through VisualCV Identity Management. Online Resume with a lot of personal branding potential. Takes posting a resume to a new level. Jobfox Pairs you up with the best fit. Uses their tool “Mutual Suitability System TM” matches wants and needs to employers. Presents jobs that are suitable. Jobster Network with Employers offering jobs. Search open positions and see who posted job. Can tag your skills and attach Visual resume. Workstar Connects students with alumni for exclusive career opportunities. Partnered with
    34. 52. <ul><li>RSS or Feeds (Really Simple Syndication)- Web application aggregates content from several feeds to a single location. Comes to You Through Reader </li></ul><ul><li>Google Reader-Reader for Feeds </li></ul><ul><li>Wikis-Website Pages Anyone Edit </li></ul><ul><li>Tags-Keywords associated with blog posts </li></ul><ul><li>Blogs-Web Logs, a place to have an online conversation </li></ul><ul><li>Blogosphere-All blogs collectively </li></ul><ul><li>Blogroll-Listing of blogs include on sidebar on own blog </li></ul><ul><li>Archives-Older blog posts stored </li></ul><ul><li>Future Web 3.0- Three Dimensional Web Interaction; Second Life </li></ul>
    35. 53. BOOKS WEBSITES ARTICLES/BLOGS PRESENTATIONS INCLUDING YOUTUBE Seven Days to Online Networking, Ellen Sautter and Diane Crompton, 2008 Career Distinction , William Arruda, Kirsten Dixson, 2007 I’m on LinkedIn now What? , Jason Alba, 2009 I’m on Facebook now What?, Jason Alba, 2008 “ The Job Hunters Survival Guide” Richard Bolles, 2009, Inside Facts, 03/2009, Public Relations, 03/2009 03/2009, Company Overview, 03/2009 Weber, Michael Calore, 12/30/08 “ How to Twitter” WSJ, 03/2009 “ 10 Must-Dos for Online Networkers,” SFGate, 01/2009 “ Six Million Users: Nothing to Twitter At,” BusinessWeek, 03/2009 “ Top 10 Social Sites for Finding a Job,” Dan Schawbel,, 02/2009 WWW.JIBBERJOBBER.COM WWW.JOBLOUNGEBLOGSPOT.COM “ 10 ways to use linkedin to find a job,”   Jason Alba, author of “I’m on LinkedIN now what” 02/2009 Frank Furness, You Tube Plaxo Phone Meeting 03/2009 101 Twitter Slides business.pdf “ Using LinkedIn” Jenny Kahn, May, 2009 Meeting-Joe Ciola, Director Professional Services, Lee Hecht Harrison
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