1. Latest mobile market trends and their
implication on the mobile testing strategy
Enabling Enterprise mobility
Extending Software Quality to Mobile
We will be starting momentarily
Perfectomobile
Mobile Testing Center of Excellence Group

2. Webinar Agenda
1
• Intro
2
• Major market
trends for 2013
• New mobile OS’s
• Mobile Market
Insights
3
• Trends
implications on
mobile strategy
4
• Q&A

3. ∙
∙
∙
∙
∙
Founded 2006
80+ employees
Office in Boston, London, Israel
Over 600 customers
Fortune 500 enterprises,
Telcos, SMBs
∙ SaaS Platform + Licenses
∙ Recurring revenue model
Mobile Application Quality
across the mobile application lifecycle
Monitoring
Testing
Automation
ALM
Integration
Offshoring
Continuous
Integration
Public Cloud
Private Cloud

4. Solution - The MobileCloud™ Platform

5. MWC2013 & Perfecto Mobile
http://www.perfectomobile.com/portal/cms/contact/mwc_2013

6. Mobile Market Trends

7. How long does it takes to build a mobile application?
Source:
MobileAppTesting

8. Mobile market trends - 2013
Existing mobile OS changes
New mobile OS’s launch
Few Mobile market insights
Technical Webinars
Source:
Contently.com

9. Existing Mobile OS’s – End of 2012
Samsung accounted for 63 Million out of the 152 Million in Q42012

10. POLL
Who is the 3rd biggest smartphone maker
worldwide as of Q42012?

11. Worldwide smartphone vendors Market share
Source: IDC Worldwide Mobile Phone Tracker, January 24, 2013

12. Number of Mobile users vs. Desktop users

13. New Mobile OS’s Intro
FireFox OS
PEAK
Tizen
Windows
Phone
Samsung/Intel
New
Mobile
OS’s
RIM’s
BlackBerry OS
10
Ubuntu
Z10 & Q10
SailFish
By Jolla
KEON

14. Market insights
iOS fragmentation is growing (6 different screen size to support)
2-3 new iPhones expected by June 2013 (iPhone 5S 4’’, new iPhone 4.8’’)
3 different iOS versions released just this months (6.1 (1/29), 6.1.1 (2/12), 6.1.2(2/19))
smartphones and Tablets goes together for mobile apps – Fact!
Mobile apps becoming more complex:
Location based, Augmented reality, NFC, etc.
Most large OEM’s invading the Windows Phone market
Nokia reports 4th quarter great results after tough 7 quarters (€202 million profits)
Mobile monitoring and performance testing becomes critical for mobile
apps (Network matter- 3G,4G,WiFi)

15. Market insights – E-Commerce

16. Market insights – Forecasts and trends
Mobile based shopping expected to grow
by 24% in 2013 (U.S)

17. Market insights
Mobile Web growth (HTML5)
Tablet sizes – Not only large sizes any more
iPad Mini sold 8 Million units in ~2 month
Mobile apps share by category (Source: IDC)
Business (20% Increase since 2010)
Finance (~8% Increase since 2010)
Education (~8% Increase since 2010)
Medical
Productivity (Internal App Stores)
New Android 5.0 (KLP) – 05-06/2013
Xphone by Motorola

18. Market insights
HP Elite Pad – WP8: Link

19. A word about mobile security threats
Source: Techcrunch

20. POLL
What topics would you like to see more covered in our future
webinars?

21. Mobile OS Regression bugs – What does it have to do
with my Mobile Testing?
Per Device version
Pre-release testing (iOS6.1.1 Beta)
Apple Bug Reporter
Android defect database

22. MWC2013 predictions
Windows Phone 8 buzz continues
New NOKIA WP8 phone will most probably be announced
New SAMSUNG devices (NOTE III, Galaxy S4)
Sony Xperia Z tablet launch at MWC 2013
Blackberry Z10 with BB10 OS at MWC 2013
LG Optimus G2 at MWC 2013
Asus MeMo Pad 10 at MWC 2013
HTC M7 at MWC 2013 – upcoming flagship by HTC
Huawei Ascend P2 at MWC 2013

23. Mobile Market Trends
Implications

24. Selecting the right number of handsets

25. Some apps that
SEEM to be OK ☺
Hardly work on specific platforms…
These are the ratings filtered by latest
version and the Samsung Galaxy S3 (#1
smartphone in North America)

26. When moving forward to newer
product versions – DO NOT forget to
look back into old platforms/devices !

27. Mobile quality is all about RISK
Source: bankinfosecurity Web

28. Market changes implications
Both manual and automation testing are needed
Listen to the market, follow your customer ratings and feedback
Leverage your mobile investment for new mobile offering
Reuse tests and extend to new platforms – Cross platform scripting!
Reuse processes and tools
Native, Web and Hybrid applications – each has its Pro’s/Con’s
HTML5 targeted for Security attacks
More mobile platforms to cover in 2013
Use strategy for picking the right devices per platform
Be prepared to support new handsets and OS’s as well (Also Tablets)
Testing for Performance and Monitoring is essential (on Real devices)

29. World Quality report 2012-2013
Source: CapGemini

30. Addressing
Enterprises
challenges
1.
2.
3.
4.
Inability to meet quality across all platforms
Inability to support fast continuous delivery
Inability to scale (test coverage, manual, offshore)
Operational nightmare (device mgmt.
complexity, cost, risk)
5. Fail to Leverage Existing ALM Investment
(Tools, process, policy, people)
Real Devices
+ Emulators
(True)
Mobile
Cloud
Cross Device
Automation
+ Manual
End to End
Mobile App
Lifecycle
Extending
Existing ALM

31. Questions &
Answers

32. Thank You!
If you have any further questions,
please contact:
Perfecto Mobile
info@perfectomobile.com
erank@perfectomobile.com
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Mobile Testing Center of Excellence